E-commerce Social Media & Growth Lead

Placements24; Stellenbosch; Hybrid; ZAR 900,000 - 1,500,000; Full time

Benefits offered by this job

Competitive salary

Performance incentives

Growth opportunity

Professional development

Product discounts

Health and wellness benefits

Job summary

Placements24 is seeking an experienced E-commerce Social Media & Growth Lead in Stellenbosch, Western Cape. You will develop and implement growth-focused social media strategies to accelerate customer acquisition, retention and sales across paid and organic channels.

You will analyze data, test new platforms, create compelling content, mentor junior team members, and collaborate with cross-functional teams to align brand messaging and growth initiatives.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.

Responsibilities

• Develop and execute a comprehensive social media strategy focused on driving measurable growth across e-commerce metrics.
• Lead paid social campaigns, optimizing for ROI.
• Identify and test new platforms and growth tactics to expand reach.
• Analyze performance data and market trends to inform strategy.
• Create and oversee engaging content that drives conversions.
• Manage content calendar aligned with campaigns.
• Build an online community and foster brand loyalty.
• Collaborate with marketing, product, and sales teams.
• Mentor junior team members and foster innovation.
• Stay ahead of social media trends and emerging tech.

Skills

Growth strategy

Social media marketing

A/B testing

Data analysis

Leadership

Education

Bachelor's degree in Marketing/Business/Communications

Job description

About the Role

Our client, a progressive e-commerce business based in the picturesque **Stellenbosch, Western Cape**, is searching for an experienced and visionary E-commerce Social Media & Growth Lead. This role is designed for a strategic thinker who can develop and implement innovative social media strategies aimed at accelerating business growth, enhancing brand visibility, and driving customer acquisition and retention. You will be responsible for overseeing all social media activities, leveraging data-driven insights to identify growth opportunities, and experimenting with new platforms and tactics to expand our online reach. The ideal candidate has a proven track record of success in social media marketing within the e-commerce sector, with a strong emphasis on growth hacking and measurable results. We are looking for a leader who can inspire and guide social media efforts, foster a culture of experimentation, and contribute significantly to the overall e-commerce strategy. If you are passionate about e-commerce, driven by growth, and adept at navigating the evolving landscape of social media, this is an unparalleled opportunity.

Key Responsibilities

• Develop and execute a comprehensive social media strategy focused on driving measurable growth across key e-commerce metrics (customer acquisition, sales, lifetime value).
• Lead the strategy and execution of paid social media campaigns, optimizing for performance and ROI.
• Identify and test new social media platforms, features, and growth tactics to expand market reach and acquire new customers.
• Analyze social media performance data, customer insights, and market trends to inform strategic decisions and identify growth opportunities.
• Create and oversee the development of engaging, high-performing content that resonates with target audiences and drives conversion.
• Manage the social media content calendar, ensuring alignment with marketing campaigns and promotional activities.
• Build and nurture a strong online community, fostering engagement and brand loyalty.
• Collaborate with cross-functional teams (e.g., marketing, product, sales) to ensure cohesive brand messaging and integrated growth strategies.
• Mentor and guide junior team members (if applicable) and foster a collaborative and innovative team environment.
• Stay at the forefront of social media marketing trends, algorithm changes, and emerging technologies relevant to e-commerce growth.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Minimum of 6 years of progressive experience in social media marketing, with a strong focus on driving growth for e-commerce businesses.
• Demonstrated success in developing and executing growth-oriented social media strategies, including paid and organic channels.
• Proven experience with A/B testing, experimentation, and data-driven decision-making.
• Expertise in social media analytics, performance tracking, and reporting tools.
• Strong understanding of e-commerce operations, customer journey mapping, and conversion rate optimization.
• Excellent leadership, communication, and interpersonal skills.
• Ability to think strategically and creatively, with a proactive and results-driven approach.
• Experience with growth hacking methodologies and tools is highly desirable.
• Knowledge of the **Stellenbosch, Western Cape** business and consumer landscape is a plus.

Benefits

• Competitive salary and performance-based incentives.
• Significant opportunity to impact the growth trajectory of a leading e-commerce brand.
• Collaborative and forward-thinking work environment.
• Access to professional development and continuous learning opportunities.
• Generous employee product discounts.
• Comprehensive health and wellness benefits.