Social Media Marketing Specialist - E-commerce Focus

Placements24; Stellenbosch; Hybrid; ZAR 300,000 - 420,000; Full time

Benefits offered by this job

Hybrid work model

Health and wellness benefits

Professional development opportunities

Job summary

Placements24 is seeking a results-driven Social Media Marketing Specialist to join our Stellenbosch team. The role focuses on driving e-commerce growth through compelling content, paid campaigns, and performance analysis to boost brand awareness and sales.

You will develop data-driven strategies, manage content across Instagram, Facebook, and Pinterest, and collaborate with marketing and e-commerce colleagues to ensure cohesive messaging. Hybrid work and health benefits are offered.

Qualifications

• Bachelor's degree in Marketing, Digital Media, or a related field.
• 2-4 years of proven experience in social media marketing with an e-commerce focus.
• Proficiency in social media advertising platforms (e.g., Facebook Ads Manager) and analytics tools.
• Strong content creation, copywriting, and visual storytelling for social media.
• Excellent analytical skills and ability to translate data into insights.

Responsibilities

• Develop data-driven social media strategies to support e-commerce sales and brand objectives.
• Create and curate engaging content (visuals, copy, video) for Instagram, Facebook, and Pinterest.
• Manage and optimize paid social media advertising campaigns to drive traffic, conversions, and ROI.
• Monitor social media trends, competitor activities, and audience insights to identify opportunities.
• Analyze campaign performance using analytics tools, providing regular reports and actionable recommendations.
• Collaborate with the marketing and e-commerce teams to ensure cohesive messaging and integrated campaign execution.

Skills

Social media marketing

Content creation

Copywriting

Visual storytelling

Analytical skills

Education

Bachelor's degree in Marketing, Digital Media, or related field

Tools

Facebook Ads Manager

Analytics tools

Job description

About the Role

Our client is seeking a results-driven Social Media Marketing Specialist with a strong focus on e-commerce to join their dynamic team in Stellenbosch . This role is critical in driving brand awareness, customer engagement, and ultimately, sales through strategic social media campaigns. You will be responsible for developing compelling content, managing paid social advertising, and analyzing performance data to optimize strategy. This is an excellent opportunity for a creative and analytical individual to make a tangible impact on our client's online growth and contribute to shaping their digital voice.

Key Responsibilities

• Develop and execute data-driven social media strategies to support e-commerce sales and brand objectives.
• Create and curate engaging content (visuals, copy, video) for various social media platforms, including Instagram, Facebook, and Pinterest.
• Manage and optimize paid social media advertising campaigns to drive traffic, conversions, and ROI.
• Monitor social media trends, competitor activities, and audience insights to identify opportunities.
• Analyze campaign performance using analytics tools, providing regular reports and actionable recommendations.
• Collaborate with the marketing and e-commerce teams to ensure cohesive messaging and integrated campaign execution.

Requirements

• Bachelor's degree in Marketing, Digital Media, or a related field.
• 2-4 years of proven experience in social media marketing, with a significant portion focused on e-commerce.
• Proficiency in social media advertising platforms (e.g., Facebook Ads Manager) and analytics tools.
• Strong understanding of content creation, copywriting, and visual storytelling for social media.
• Excellent analytical skills and the ability to translate data into strategic insights.
• Creative mindset with a passion for digital trends and consumer engagement in Stellenbosch .

Benefits

• Competitive salary and performance-based bonuses.
• Hybrid work model offering flexibility and work-life balance.
• Comprehensive health and wellness benefits.
• Opportunities for professional development and skill enhancement.
• A creative and collaborative work environment in the heart of Stellenbosch .