Social Media & Content Strategist - E-commerce

Placements24; Pretoria; Hybrid; ZAR 450,000 - 650,000; Full time

Benefits offered by this job

Hybrid work model

Medical insurance

Dental insurance

Professional development

Job summary

Placements24 in Pretoria is seeking a creative Social Media & Content Strategist to elevate the brand across our e‑commerce channels. You will blend storytelling with data to drive engagement, grow a community, and translate social activity into measurable outcomes.

The role is based in a hybrid setup with in‑office collaboration. You will shape the brand voice, plan a content calendar, and work with marketing, sales, and product teams to ensure cohesive campaigns that resonate with our target

Qualifications

• 3–5 years of experience in social media marketing and content strategy, preferably within the e‑commerce industry.
• Proven ability to create engaging content across platforms (written, visual, video).
• Strong understanding of social media analytics tools and reporting methodologies.

Responsibilities

• Develop and execute a robust social media strategy aligned with e‑commerce marketing goals.
• Create, edit, and publish engaging content across platforms, including visual assets and copy.
• Plan and manage a content calendar with a consistent promotions flow.
• Monitor trends, competitors, and audience engagement for optimization opportunities.
• Analyze performance metrics, report insights, and adjust strategy.
• Collaborate with marketing, sales, and product teams for brand consistency.

Skills

Social media strategy

Content creation

Analytics & reporting

CMS

Cross-functional collaboration

Education

Bachelor's degree in Marketing, Communications, Journalism, or related field

Tools

CMS

Social media tools

Analytics tools

Job description

About the Role

Our client is looking for a creative and strategic Social Media & Content Strategist to enhance their brand presence and drive customer engagement for their e-commerce operations in Pretoria. This role requires a blend of creative storytelling and analytical rigor to develop compelling content and social media campaigns that align with marketing objectives and resonate with our target audience. You will be responsible for shaping the voice and narrative of our brand online, fostering a strong community, and translating social engagement into measurable business outcomes within a hybrid work structure.

Key Responsibilities

• Develop and execute a robust social media strategy aligned with the overall e-commerce marketing goals.
• Create, edit, and publish engaging and high-quality content across various social media platforms, including visual assets and written copy.
• Plan and manage a content calendar, ensuring a consistent and relevant flow of information and promotions.
• Monitor social media trends, competitor activities, and audience engagement to identify opportunities for content optimization.
• Analyze social media performance metrics, report on key insights, and recommend strategic adjustments.
• Collaborate with internal teams (marketing, sales, product) to ensure brand consistency and effective campaign integration.

Requirements

• 3-5 years of experience in social media marketing and content strategy, preferably within the e-commerce industry.
• Proven ability to create engaging content (written, visual, video) tailored for different social media platforms.
• Strong understanding of social media analytics tools and reporting methodologies.
• Experience with content management systems (CMS) and social media management platforms.
• Excellent communication, organizational, and project management skills.
• Bachelor's degree in Marketing, Communications, Journalism, or a related field.

Benefits

• Competitive salary with performance incentives.
• Hybrid work model combining remote flexibility with in-office collaboration.
• Comprehensive medical and dental insurance plans.
• Opportunities for continuous learning and professional development.
• A creative and supportive team environment in a growing e-commerce company.