Senior E-commerce Social Media Strategist

Placements24; Rustenburg; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Fully remote

Job summary

Placements24 is seeking a Senior E-commerce Social Media Strategist to shape and execute innovative social media strategies that boost brand awareness, engagement, and sales across SA platforms. The role is fully remote and requires a strategic thinker with strong analytics.

You will collaborate with marketing, sales, and product teams, manage paid campaigns, and lead social media efforts to drive measurable business results. A passion for digital trends and data-driven decisions is essential.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, or related field.
• 5+ years of progressive social media marketing experience with e-commerce focus.
• Data-driven strategies that increased engagement and sales.
• Experience managing paid social campaigns across platforms.
• Excellent written and verbal communication with strong storytelling.

Responsibilities

• Develop and implement comprehensive social media strategies aligned with e-commerce goals.
• Manage and grow presence across Facebook, Instagram, Twitter, TikTok, and LinkedIn.
• Create, curate, and schedule engaging content (text, image, video).
• Monitor channels for trends, opportunities, and inquiries; respond professionally.
• Analyze performance metrics; report KPIs and insights regularly.
• Identify influencers and brand advocates to expand reach and credibility.
• Manage social media advertising budgets and campaigns to maximize ROI and conversions.
• Stay updated on social media best practices and platform changes.
• Collaborate with cross-functional teams to ensure consistent brand messaging.
• Conduct competitive analysis to identify trends and opportunities.

Skills

Strategic thinking

Data-driven

Content strategy

Leadership

Remote collaboration

Education

Bachelor's degree in Marketing/Communications/Digital Media

Tools

Hootsuite

Buffer

Sprout Social

Google Analytics

Job description

About the Role

Our client, a rapidly expanding e-commerce enterprise, is seeking a highly motivated and experienced Senior E-commerce Social Media Strategist to join their dynamic team. This is a fully remote position, offering the flexibility to work from anywhere within South Africa. You will be instrumental in shaping and executing innovative social media strategies that drive brand awareness, customer engagement, and ultimately, sales growth across all relevant social platforms. The ideal candidate will possess a deep understanding of the e-commerce landscape, a proven track record in social media marketing, and a passion for staying ahead of digital trends. You will collaborate closely with marketing, sales, and product development teams to ensure cohesive brand messaging and campaign execution. This role demands a strategic thinker with excellent analytical skills and the ability to translate data into actionable insights. We are looking for someone who can not only manage campaigns but also inspire and lead our social media efforts to new heights.

Key Responsibilities

• Develop and implement comprehensive social media strategies aligned with overall business objectives and e-commerce goals.
• Manage and grow our client's presence across key social media platforms including Facebook, Instagram, Twitter, TikTok, and LinkedIn.
• Create, curate, and schedule engaging and high-quality content (text, image, video) that resonates with our target audience.
• Monitor social media channels for trends, opportunities, and customer service inquiries, responding promptly and professionally.
• Analyze social media performance metrics, providing regular reports on key performance indicators (KPIs) and insights.
• Identify and engage with relevant influencers and brand advocates to expand reach and credibility.
• Manage social media advertising budgets and campaigns to maximize ROI and achieve conversion targets.
• Stay abreast of the latest social media best practices, tools, and platform updates.
• Collaborate with cross-functional teams to ensure brand consistency and integrated marketing efforts.
• Conduct competitive analysis to identify industry trends and opportunities.

Requirements

• A Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• A minimum of 5 years of progressive experience in social media marketing, with a strong focus on e-commerce.
• Proven success in developing and executing data-driven social media strategies that have demonstrably increased engagement and sales.
• Expertise in managing and optimizing paid social media campaigns across various platforms.
• Excellent written and verbal communication skills, with a keen eye for detail and compelling storytelling.
• Proficiency in social media management and analytics tools (e.g., Hootsuite, Buffer, Sprout Social, Google Analytics).
• Strong understanding of SEO, keyword research, and content optimization principles.
• Ability to work independently and as part of a remote team, demonstrating strong time management and organizational skills.
• Creative thinking and problem-solving abilities.
• Experience with graphic design and video editing tools is a plus.

Benefits

• Competitive salary commensurate with experience.
• Fully remote work environment, offering excellent work-life balance.
• Opportunity to work with a leading and innovative e-commerce company.
• Professional development and continuous learning opportunities.
• Collaborative and supportive team culture.
• Contribution to shaping the digital future of a growing brand.
• Performance-based bonuses and incentives.