Senior E-commerce Social Media Strategist

Placements24; Stellenbosch; Vor Ort; ZAR 900.000 - 1.100.000; Vollzeit

Benefits dieser Stelle

Performance bonuses

Employee benefits

Zusammenfassung

Placements24 is seeking a Senior E-commerce Social Media Strategist to lead our client’s online presence from our Stellenbosch office. This full-time, on-site role focuses on crafting high-level social media strategies that align with the brand and drive e-commerce growth.

You will supervise content creation, manage paid campaigns, analyze performance, and mentor junior staff while collaborating with marketing, sales, and product teams to ensure cohesive messaging.

Qualifikationen

• Minimum of 7 years of experience in social media strategy and management.
• Expertise in social media analytics, reporting, and performance tracking.
• Proficiency in social media advertising platforms and budget management.
• Strong understanding of SEO principles and their relationship with social media.
• Excellent leadership, communication, and interpersonal skills.
• Bachelor's degree in Marketing, Communications, Business, or related field.

Aufgaben

• Develop and execute data-driven social media strategies to support e-commerce objectives and brand building.
• Lead ideation and creation of compelling content across social channels.
• Manage and optimize paid social media advertising campaigns for reach, engagement, and conversions.
• Analyze social media performance, identify trends and opportunities for strategic improvement.
• Oversee community management and engagement with followers and customers.
• Collaborate with marketing, sales and product teams for cohesive brand messaging.
• Stay ahead of industry trends, algorithm changes and emerging tech.
• Mentor and guide junior members of the social media team.

Kenntnisse

Social media strategy

Data-driven analysis

Content creation

Copywriting

Ausbildung

Bachelor's degree in Marketing, Communications, Business

Tools

Facebook Ads

Google Ads

Jobbeschreibung

About the Role

Our client, a dynamic and innovative e-commerce company specializing in artisanal goods, is seeking a Senior E-commerce Social Media Strategist to lead their online presence. This crucial role is based in Stellenbosch, Western Cape, ZA, and requires full-time on-site commitment to foster team collaboration and operational synergy. You will be responsible for crafting and implementing high-level social media strategies that align with our client's brand vision and drive significant e-commerce growth. This position is for a visionary thinker who understands how to leverage social platforms to build communities, enhance brand equity, and achieve measurable business outcomes.

Key Responsibilities

• Develop and execute data-driven social media strategies to support e-commerce objectives and brand building.
• Lead the ideation and creation of compelling content that resonates with target demographics across various social channels.
• Manage and optimize paid social media advertising campaigns to maximize reach, engagement, and conversions.
• Analyze social media performance, identifying key trends, insights, and opportunities for strategic improvement.
• Oversee community management, ensuring prompt and engaging interaction with followers and customers.
• Collaborate with cross-functional teams, including marketing, sales, and product development, to ensure cohesive brand messaging.
• Stay ahead of industry trends, algorithm changes, and emerging social media technologies.
• Mentor and guide junior members of the social media team.

Requirements

• Minimum of 7 years of experience in social media strategy and management, with a strong emphasis on e-commerce.
• Demonstrated success in developing and implementing strategies that have significantly impacted brand growth and sales.
• Expertise in social media analytics, reporting, and performance tracking.
• Proficiency in social media advertising platforms and budget management.
• Exceptional copywriting, editing, and content creation skills.
• Strong understanding of SEO principles and their relationship with social media.
• Excellent leadership, communication, and interpersonal skills.
• Bachelor's degree in Marketing, Communications, Business, or a related discipline.

Benefits

Our client offers a competitive remuneration package, including performance bonuses, and comprehensive employee benefits. You will be working in a state-of-the-art office facility in the scenic Stellenbosch, Western Cape, ZA. Benefit from ample opportunities for professional development, advanced training, and career progression within a rapidly growing e-commerce enterprise. Join a collaborative and innovative environment where your strategic contributions are highly valued and directly impact business success.