E-commerce Social Media Analyst

Placements24; Mtubatuba Local Municipality; Hybrid; ZAR 360,000 - 720,000; Full time

Benefits offered by this job

Hybrid work model

Career development

Analytics tools access

Job summary

Placements24 is partnering with a rapidly growing e-commerce business to hire an E-commerce Social Media Analyst in Richards Bay, KwaZulu-Natal. The role focuses on measuring, analyzing, and reporting social media performance to drive online sales.

You will build dashboards, analyze campaigns, and provide data-driven recommendations. A strong quantitative background and 3+ years in social media analytics within e-commerce are preferred.

Qualifications

• Bachelor's degree in Marketing, Statistics, Economics, Business Analytics, or a related quantitative field.
• Minimum of 3 years of experience in social media analytics, digital marketing analysis, or a related analytical role, preferably within e-commerce.
• Proficiency in using social media analytics tools (e.g., Google Analytics, Facebook Insights, Instagram Insights, Twitter Analytics) and social listening platforms.
• Strong understanding of statistical analysis and data visualization techniques.
• Advanced proficiency in Microsoft Excel or Google Sheets for data manipulation and analysis.
• Experience with data visualization tools (e.g., Tableau, Power BI) is a significant advantage.
• Excellent analytical, problem-solving, and critical thinking skills.
• Strong written and verbal communication skills, with the ability to translate complex data into understandable insights.
• Ability to work independently and manage multiple analytical projects simultaneously.
• Detail-oriented with a commitment to data accuracy.

Responsibilities

• Develop and maintain dashboards to track key social media and e-commerce performance metrics (e.g., engagement rates, conversion rates, ROI, customer acquisition cost).
• Analyze data from various social media platforms and analytics tools to identify trends, patterns, and insights.
• Generate regular reports on social media campaign performance, providing clear interpretations and actionable recommendations.
• Conduct A/B testing on social media content, ad creatives, and targeting strategies to optimize performance.
• Monitor social listening data to understand brand sentiment, customer feedback, and emerging market trends.
• Collaborate with social media managers and marketing teams to implement data-driven strategies.
• Identify opportunities for audience segmentation and targeting based on analytical findings.
• Stay updated on the latest analytics tools, methodologies, and best practices in social media and e-commerce.
• Assist in forecasting social media performance and setting realistic benchmarks.
• Present findings and recommendations to stakeholders in a clear and concise manner.

Skills

Social media analytics

Statistical analysis

Excel/Sheets

Critical thinking

Communication

Education

Bachelor's degree in Marketing/Statistics/Economics/Business Analytics

Tools

Google Analytics

Facebook Insights

Instagram Insights

Twitter Analytics

Tableau

Power BI

Job description

About the Role

Our client, a rapidly expanding e-commerce business with a significant presence in Richards Bay, KwaZulu-Natal, is actively seeking an analytical and results-oriented E-commerce Social Media Analyst. This crucial role focuses on measuring, analyzing, and reporting on the performance of social media strategies and campaigns, providing data-driven insights to optimize marketing efforts and drive e-commerce sales. You will be responsible for tracking key performance indicators (KPIs), identifying trends, and translating complex data into clear, actionable recommendations for the marketing team. The ideal candidate possesses strong quantitative skills, a meticulous attention to detail, and a deep understanding of social media analytics tools and methodologies within an e-commerce context. If you are passionate about dissecting data to uncover marketing opportunities, this is the perfect fit.

Key Responsibilities

• Develop and maintain dashboards to track key social media and e-commerce performance metrics (e.g., engagement rates, conversion rates, ROI, customer acquisition cost).
• Analyze data from various social media platforms and analytics tools to identify trends, patterns, and insights.
• Generate regular reports on social media campaign performance, providing clear interpretations and actionable recommendations.
• Conduct A/B testing on social media content, ad creatives, and targeting strategies to optimize performance.
• Monitor social listening data to understand brand sentiment, customer feedback, and emerging market trends.
• Collaborate with social media managers and marketing teams to implement data-driven strategies.
• Identify opportunities for audience segmentation and targeting based on analytical findings.
• Stay updated on the latest analytics tools, methodologies, and best practices in social media and e-commerce.
• Assist in forecasting social media performance and setting realistic benchmarks.
• Present findings and recommendations to stakeholders in a clear and concise manner.

Requirements

• Bachelor's degree in Marketing, Statistics, Economics, Business Analytics, or a related quantitative field.
• Minimum of 3 years of experience in social media analytics, digital marketing analysis, or a related analytical role, preferably within e-commerce.
• Proficiency in using social media analytics tools (e.g., Google Analytics, Facebook Insights, Instagram Insights, Twitter Analytics) and social listening platforms.
• Strong understanding of statistical analysis and data visualization techniques.
• Advanced proficiency in Microsoft Excel or Google Sheets for data manipulation and analysis.
• Experience with data visualization tools (e.g., Tableau, Power BI) is a significant advantage.
• Excellent analytical, problem-solving, and critical thinking skills.
• Strong written and verbal communication skills, with the ability to translate complex data into understandable insights.
• Ability to work independently and manage multiple analytical projects simultaneously.
• Detail-oriented with a commitment to data accuracy.

Benefits

Our client offers a competitive salary based on your analytical expertise and experience, coupled with a comprehensive benefits package. This role operates on a hybrid model, allowing for a flexible work-life balance. You will have access to cutting-edge analytics tools and continuous professional development opportunities to enhance your skills. Join a data-centric team where your insights directly influence marketing strategies and contribute to the growth of a thriving e-commerce business in Richards Bay, KwaZulu-Natal. Make a tangible impact by leveraging data to drive smarter marketing decisions.