E-commerce Data Analyst

Placements24; Vereeniging; Hybrid; ZAR 600,000 - 720,000; Full time

Benefits offered by this job

Medical aid

Pension fund

Annual leave

Professional development

Advanced analytics tools

Job summary

Placements24 is seeking an E-commerce Data Analyst based in Vereeniging, Gauteng to drive data-informed decisions across the digital team. You will collect, analyze, and interpret complex datasets on website traffic, sales, and campaigns to optimize user experience and revenue.

The ideal candidate brings 3+ years in data analytics for ecommerce, strong SQL and visualization skills, and the ability to translate insights for non-technical stakeholders. Local market knowledge is a plus.

Qualifications

• Bachelor’s degree in a quantitative field.
• Minimum of 3 years as a Data Analyst in ecommerce/digital marketing.
• Proficiency with Google Analytics, Tableau/Power BI, and SQL.
• Experience in statistical analysis and modeling techniques.
• Strong analytical and problem-solving skills with attention to detail.
• Excellent communication to explain data to non-technical audiences.
• Familiarity with A/B testing methodologies.
• Experience working in Vereeniging or local market knowledge is a plus.

Responsibilities

• Collect, clean, and analyze large ecommerce datasets.
• Develop dashboards and reports to track KPIs.
• Identify trends and anomalies to provide actionable insights.
• Conduct A/B testing analysis to optimize performance.
• Analyze customer behavior and segmentation for marketing.
• Monitor effectiveness of digital campaigns and recommend optimizations.
• Collaborate with marketing, sales, and product teams for data needs.
• Present findings to stakeholders clearly.
• Stay updated with data analysis tools and ecommerce best practices.
• Ensure data accuracy and integrity across reporting.

Skills

SQL proficiency

Data visualization

Statistical analysis

Communication & presentation

A/B testing

Education

Bachelor’s degree in Statistics/Mathematics/Economics/CS/Business Analytics

Tools

Google Analytics

Tableau

Power BI

Job description

About the Role

Our client is looking for a highly analytical and insightful E-commerce Data Analyst to join their expanding digital team. This role, based in **Vereeniging, Gauteng**, will be pivotal in leveraging data to drive informed business decisions and optimize e-commerce performance. You will be responsible for collecting, analyzing, and interpreting complex datasets related to website traffic, sales, customer behavior, and marketing campaign effectiveness. Your insights will directly influence strategies aimed at enhancing user experience, increasing conversion rates, and maximizing revenue. This is a fantastic opportunity for a data-driven professional to make a tangible impact on our client's online business trajectory. The ideal candidate possesses strong quantitative skills and a passion for uncovering actionable insights from data, enabling strategic growth in the competitive e-commerce landscape.

Key Responsibilities

• Collect, clean, and analyze large datasets from various e-commerce sources, including website analytics, sales data, and marketing platforms.
• Develop and maintain dashboards and reports to track key performance indicators (KPIs) for e-commerce operations.
• Identify trends, patterns, and anomalies in data to provide actionable insights and recommendations for business improvement.
• Conduct A/B testing analysis and provide insights to optimize website performance, user experience, and conversion rates.
• Analyze customer behavior and segmentation to inform marketing strategies and personalization efforts.
• Monitor the effectiveness of digital marketing campaigns and provide data-driven recommendations for optimization.
• Collaborate with marketing, sales, and product teams to understand their data needs and provide analytical support.
• Present findings and insights clearly and concisely to stakeholders at various levels.
• Stay up-to-date with the latest data analysis tools, techniques, and e-commerce best practices.
• Ensure data accuracy and integrity across all reporting.

Requirements

• Bachelor's degree in Statistics, Mathematics, Economics, Computer Science, Business Analytics, or a related quantitative field.
• Minimum of 3 years of experience as a Data Analyst, preferably within an e-commerce or digital marketing environment.
• Proficiency in data analysis and visualization tools such as Google Analytics, Tableau, Power BI, or similar.
• Strong SQL skills for data extraction and manipulation.
• Experience with statistical analysis and modeling techniques.
• Excellent analytical and problem-solving skills with a keen attention to detail.
• Strong communication and presentation skills, with the ability to explain complex data to non-technical audiences.
• Familiarity with A/B testing methodologies.
• Ability to work independently and as part of a team.
• Experience working in **Vereeniging, Gauteng** or understanding of the local market is a plus.

Benefits

• Competitive salary based on experience and qualifications.
• Opportunity to work with a talented team and influence strategic decisions in **Vereeniging**.
• Comprehensive medical aid and pension fund benefits.
• Generous annual leave allowance.
• Professional development and training opportunities.
• Access to advanced analytical tools and technologies.
• Supportive and growth-oriented work environment.