E-commerce Social Media Analyst

Placements24; Klerksdorp; Hybrid; ZAR 420,000 - 640,000; Full time

Benefits offered by this job

Hybrid work model

In-office collaboration in Klerksdorp

Professional development opportunities

Data-driven decision-making culture

Job summary

Placements24 is seeking an E-commerce Social Media Analyst in Klerksdorp, North West. The hybrid role focuses on measuring and reporting performance of social campaigns, delivering insights to optimise e-commerce growth.

Strong quantitative skills and familiarity with Meta Business Suite, Google Analytics, and visualization tools are essential. You will build dashboards, track KPIs, and translate data into actionable recommendations for marketing and e-commerce teams.

Qualifications

• Bachelor's degree in Marketing, Statistics, Data Science, Economics, or related analytical field.
• 3+ years of experience as a Social Media Analyst or similar role focusing on social media data.
• Proficiency in social media analytics platforms and web analytics tools.

Responsibilities

• Collect, analyze, and interpret data from social media platforms and analytics tools to assess campaign performance.
• Develop dashboards and reports to track KPIs such as engagement, reach, conversions, and ROI.
• Identify trends, patterns, and insights in social media data to inform strategic decision making.
• Provide actionable recommendations for optimizing social media content, targeting, and budget allocation.
• Monitor competitor social media activities and benchmark performance.
• Collaborate with social media managers and marketing teams to understand campaign goals and provide data support.
• Conduct A/B testing analysis for social media campaigns and content.
• Stay current with advancements in social media analytics tools and methodologies.
• Present findings and insights to stakeholders in a clear and concise manner.

Skills

Analytical skills

Excel

Data visualization

Google Analytics

Communication skills

Presentation skills

E-commerce knowledge

Education

Bachelor's degree in Marketing, Statistics, Data Science, Economics, or related analytical field

Tools

Meta Business Suite

Twitter Analytics

LinkedIn Analytics

Tableau

Power BI

Job description

About the Role

Our client, a leading online retailer, is seeking a sharp and analytical E-commerce Social Media Analyst to join their team in Klerksdorp, North West . This hybrid role will focus on measuring, analyzing, and reporting on the performance of social media campaigns, providing crucial insights to optimize strategies and drive e-commerce growth. The ideal candidate possesses strong quantitative skills, a keen eye for detail, and a deep understanding of social media metrics and analytics tools. You will play a vital role in translating complex data into actionable recommendations for the marketing and e-commerce teams. This position offers a blend of remote work flexibility and in-office collaboration, fostering both independent analysis and team synergy. You will be instrumental in understanding customer engagement and campaign effectiveness across various social platforms.

Key Responsibilities

• Collect, analyze, and interpret data from social media platforms and analytics tools to assess campaign performance.
• Develop dashboards and reports to track key performance indicators (KPIs) such as engagement, reach, conversions, and ROI.
• Identify trends, patterns, and insights in social media data to inform strategic decision-making.
• Provide actionable recommendations for optimizing social media content, targeting, and budget allocation.
• Monitor competitor social media activities and benchmark performance.
• Collaborate with social media managers and marketing teams to understand campaign goals and provide data support.
• Conduct A/B testing analysis for social media campaigns and content.
• Stay current with advancements in social media analytics tools and methodologies.
• Present findings and insights to stakeholders in a clear and concise manner.

Requirements

• Bachelor's degree in Marketing, Statistics, Data Science, Economics, or a related analytical field.
• Proven experience (3+ years) as a Social Media Analyst, Marketing Analyst, or similar role, with a focus on social media data.
• Proficiency in social media analytics platforms (e.g., Meta Business Suite, Twitter Analytics, LinkedIn Analytics).
• Strong experience with web analytics tools like Google Analytics.
• Advanced Excel skills for data manipulation and analysis.
• Familiarity with data visualization tools (e.g., Tableau, Power BI) is a plus.
• Excellent analytical and problem-solving skills.
• Strong communication and presentation skills.
• Ability to work effectively in a hybrid work environment.
• Understanding of e-commerce principles and social media marketing strategies.

Benefits

• Our client offers a competitive salary and benefits package.
• Enjoy the flexibility of a hybrid work model, with opportunities for remote work and in-office collaboration in our Klerksdorp location.
• Professional development and training opportunities will be provided.
• Become a key contributor to data-driven decision-making in a thriving e-commerce environment.
• We foster a collaborative and innovative work culture.