Senior E-commerce Analyst

Placements24; Benoni; Hybrid; ZAR 700,000 - 950,000; Full time

Benefits offered by this job

Fully remote

Health benefits

Generous PTO

Professional development

Job summary

Placements24 is seeking a highly analytical Senior E-commerce Analyst to dive deep into web data and translate insights into actionable recommendations that drive online growth. You will collaborate with marketing, product, and operations to optimize the customer journey and performance across digital channels.

You will build dashboards, perform A/B tests, and mentor analysts, delivering clear, data-driven guidance to both technical and non-technical stakeholders in a fast-paced remote

Qualifications

• Minimum 5 years of experience in e-commerce analytics or similar data analysis roles.
• Proficient with web analytics tools such as Google Analytics or Adobe Analytics.
• Strong data analysis and visualization skills with Excel, SQL, Tableau or Power BI.

Responsibilities

• Analyze website traffic, user behavior, conversion rates, sales data and marketing campaign performance to identify trends and insights.
• Develop and maintain dashboards and reports to track KPIs for the e-commerce business.
• Analyze customer journeys, funnels and segments to identify optimization opportunities.
• Conduct A/B testing and other experiments to validate hypotheses and drive improvement.
• Provide strategic recommendations to marketing, product and other teams based on data analysis.
• Collaborate with stakeholders to define data requirements and reporting needs.
• Ensure data accuracy and integrity across analytics platforms.
• Stay up-to-date with analytics tools and e-commerce trends.
• Communicate findings clearly to technical and non-technical audiences.
• Mentor junior analysts and contribute to a data-driven culture.

Skills

Data analysis

Analytical thinking

Communication skills

Education

Bachelor's degree in Statistics, Mathematics, Economics, Computer Science, or related quantitative field

Tools

Google Analytics

Adobe Analytics

Excel

SQL

Tableau

Power BI

Job description

About the Role

Our client, a dynamic online retailer based in Benoni, Gauteng , is seeking a highly analytical and experienced Senior E-commerce Analyst. This pivotal role will be responsible for diving deep into e-commerce data to uncover insights, identify trends, and provide actionable recommendations that drive business growth and improve the online customer experience. You will work closely with marketing, product, and operations teams to translate complex data into clear, strategic guidance. The ideal candidate possesses exceptional analytical skills, a strong understanding of e-commerce metrics, and the ability to leverage data to optimize performance across all digital channels. This is a critical position for a data-driven professional in Benoni, Gauteng .

Key Responsibilities

Analyze website traffic, user behavior, conversion rates, sales data, and marketing campaign performance to identify key trends and insights. Develop and maintain dashboards and reports to track key performance indicators (KPIs) for the e-commerce business. Conduct in-depth analysis of customer journeys, funnels, and segments to identify opportunities for optimization. Perform A/B testing and other experimentation to validate hypotheses and drive continuous improvement. Provide strategic recommendations to marketing, product, and other teams based on data analysis. Collaborate with stakeholders to define data requirements and reporting needs. Ensure data accuracy and integrity across all analytics platforms. Stay up-to-date with the latest analytics tools, techniques, and e-commerce trends. Communicate complex findings clearly and concisely to both technical and non-technical audiences. Mentor junior analysts and contribute to building a data-driven culture within the organization.

Requirements

Minimum of 5 years of experience in e-commerce analytics, web analytics, or a related data analysis role. Proven expertise in using web analytics tools such as Google Analytics, Adobe Analytics, or similar platforms. Strong proficiency in data analysis and visualization tools (e.g., Excel, SQL, Tableau, Power BI). Deep understanding of e-commerce metrics, KPIs, and online marketing channels. Experience with A/B testing methodologies and tools. Excellent analytical, problem-solving, and critical thinking skills. Strong communication and presentation skills, with the ability to explain complex data to various audiences. Bachelor's degree in Statistics, Mathematics, Economics, Computer Science, or a related quantitative field. Experience with data querying languages like SQL is highly preferred. Ability to work independently and collaboratively in a fast-paced environment.

Benefits

Our client offers a competitive salary package commensurate with your experience and skills. This role is fully remote, offering unparalleled flexibility and the ability to work from anywhere. We provide comprehensive health benefits, generous paid time off, and opportunities for continuous learning and professional development. You will be part of a highly skilled and collaborative team, contributing to data-driven decision-making for a growing e-commerce business in Benoni, Gauteng . Join us to leverage data and make a significant impact on our online success.