Senior E-commerce & Social Media Marketing Manager

Placements24; Vereeniging; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Health insurance

Paid time off

Career development

Collaborative environment

Job summary

Placements24 is seeking a Senior E-commerce & Social Media Marketing Manager to lead online marketing initiatives in Vereeniging, Gauteng. You will drive e-commerce growth across platforms, manage social channels, and optimize conversions through data-driven campaigns.

The ideal candidate has 7+ years of experience in e-commerce and social media marketing, strong analytics, and hands-on experience with Shopify/WooCommerce, Google Ads, and CMS. Leadership and communication skills are essential.

Qualifications

• Bachelor's degree in Marketing, Digital Media, or related field.
• 7+ years of experience in e-commerce and social media marketing.
• Strong knowledge of digital advertising tools and analytics.
• Experience with Shopify/WooCommerce/Magento and CMS.
• Excellent communication and leadership skills.

Responsibilities

• Develop and implement e-commerce and social media strategies.
• Manage social channels and paid campaigns.
• Oversee website UX, product presentation, and conversions.
• Analyze data to optimize campaigns and sales.
• Collaborate with sales, product, and customer service.
• Lead and mentor junior team members.

Skills

E-commerce marketing

Social media marketing

Analytics & reporting

Paid advertising

Team leadership

Content strategy

Education

Bachelor's degree in Marketing, Digital Media, Business Administration, or related field

Master's degree preferred

Tools

Facebook Ads Manager

Google Ads

Shopify

WooCommerce

Google Analytics

CMS

Canva / Adobe Creative Suite

Job description

About the Role

Our client, a dynamic and rapidly growing e-commerce entity, is seeking a highly experienced and results-driven Senior E-commerce & Social Media Marketing Manager to join their team in Vereeniging, Gauteng . This pivotal role will oversee the strategic direction and execution of all online marketing efforts, with a strong emphasis on social media engagement and e-commerce platform optimization. The ideal candidate will possess a deep understanding of the digital landscape, a proven track record in driving online sales, and the ability to foster strong brand communities. This position offers a unique opportunity to shape the future of our client's online presence and contribute significantly to their continued success in the competitive e-commerce market.

Key Responsibilities

Develop and implement comprehensive e-commerce and social media strategies aligned with business objectives. Manage and grow all social media channels (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.), including content creation, scheduling, community management, and paid social campaigns. Oversee the day-to-day operations of the e-commerce website, ensuring optimal user experience, product presentation, and conversion rates. Analyze website traffic, sales data, and social media performance metrics to identify trends, opportunities, and areas for improvement. Develop and execute targeted digital advertising campaigns across various platforms to drive traffic, leads, and sales. Collaborate with cross-functional teams, including sales, product development, and customer service, to ensure a cohesive brand message and customer journey. Stay abreast of the latest e-commerce trends, social media algorithm changes, and digital marketing best practices. Manage the marketing budget effectively, ensuring maximum ROI on all initiatives. Develop and maintain relationships with key influencers and brand partners.

Requirements

Bachelor's degree in Marketing, Digital Media, Business Administration, or a related field. A Master's degree is a plus. Minimum of 7 years of experience in e-commerce and social media marketing, with a proven track record of success in driving online sales and engagement. Extensive knowledge of social media platforms, advertising tools (e.g., Facebook Ads Manager, Google Ads), and analytics platforms (e.g., Google Analytics). Proficiency in e-commerce platforms (e.g., Shopify, WooCommerce, Magento) and content management systems (CMS). Strong understanding of SEO, SEM, and email marketing principles. Excellent analytical, problem-solving, and strategic thinking skills. Exceptional written and verbal communication skills, with a keen eye for detail. Proven ability to manage multiple projects simultaneously in a fast-paced environment. Experience with graphic design tools (e.g., Adobe Creative Suite, Canva) is an advantage. Leadership experience and the ability to mentor junior team members.

Benefits

Our client offers a competitive salary package, performance-based bonuses, and opportunities for professional development and career advancement. Employees will have access to a comprehensive health insurance plan, generous paid time off, and a collaborative and innovative work environment. This role is based in the vibrant city of Vereeniging, Gauteng , offering a great balance between professional growth and a desirable lifestyle. We encourage a culture of continuous learning and provide resources for ongoing training in the latest digital marketing techniques.