Senior E-commerce Social Media Strategist

Placements24; Vereeniging; Hybrid; ZAR 900,000 - 1,300,000; Full time

Benefits offered by this job

Hybrid work arrangement

Health and wellness benefits

Career growth opportunities

Significant strategic influence

Job summary

Placements24 is seeking a Senior E-commerce Social Media Strategist in Vereeniging, Gauteng. You will shape the strategic direction of social media efforts for an online retailer, aligning campaigns with e-commerce goals and maximizing ROI.

You will develop long-term strategies, oversee content execution, analyze performance, and lead initiatives to boost brand visibility and customer engagement. The role requires strong leadership and data-driven decision making in a fast-paced environment.

Qualifications

• Master's degree in Marketing, Business Administration, or a related field.

Responsibilities

• Develop and implement long-term social media strategies for the e-commerce business to drive growth and conversion.
• Conduct market research and competitor analysis to identify opportunities and threats.
• Define KPIs and reporting frameworks to measure campaign effectiveness.
• Oversee content creation and curation across social platforms to ensure high quality and engagement.
• Manage and optimize paid social campaigns, including budget allocation and targeting.
• Collaborate with marketing, sales, and product teams for integrated campaigns.
• Stay ahead of industry trends and platform changes, adjusting strategies accordingly.
• Lead and mentor junior team members to foster innovation and growth.
• Analyze social data and translate insights into actionable recommendations.
• Present strategic plans and performance reports to senior management.

Skills

Social media marketing

Strategic thinking

Leadership

Analytics

Budget management

Communication

SEO knowledge

Education

Master's degree in Marketing, Business Administration, or related field

Job description

About the Role

Our client, a leading online retailer, is seeking a seasoned Senior E-commerce Social Media Strategist to elevate their digital presence and drive impactful campaigns. This role is pivotal in shaping the strategic direction of our client's social media efforts, ensuring alignment with e-commerce objectives and maximizing return on investment. You will be responsible for developing innovative strategies, overseeing content execution, analysing performance, and leading initiatives that enhance brand visibility and customer engagement. The position is based in Vereeniging, Gauteng, offering a key role in a progressive online business within a major economic hub.

Key Responsibilities

• Develop and implement comprehensive, long-term social media strategies for the e-commerce business, focusing on audience growth, engagement, and conversion.
• Conduct in-depth market research and competitor analysis to identify strategic opportunities and threats.
• Define KPIs and reporting frameworks to measure the effectiveness of social media campaigns against business goals.
• Oversee the creation and curation of high-quality, engaging content across all relevant social media platforms.
• Manage and optimize paid social media advertising campaigns, including budget allocation, targeting, and ad performance.
• Collaborate with marketing, sales, and product teams to ensure integrated campaign planning and execution.
• Stay ahead of industry trends, emerging platforms, and algorithm changes, adapting strategies accordingly.
• Lead and mentor junior social media team members, fostering a culture of innovation and continuous improvement.
• Analyze social media data and translate insights into actionable recommendations for strategy refinement and campaign optimization.
• Build relationships with key stakeholders and present strategic plans and performance reports to senior management.

Requirements

• Master's degree in Marketing, Business Administration, or a related field.
• Minimum of 7 years of progressive experience in social media marketing, with a strong focus on e-commerce strategy.
• Proven track record of developing and executing successful social media strategies that drive significant business results.
• Expertise in social media analytics tools and proficiency in interpreting complex data sets.
• In-depth knowledge of paid social media advertising platforms and optimization techniques.
• Excellent strategic thinking, analytical, and problem-solving skills.
• Strong leadership, team management, and communication abilities.
• Experience in managing significant marketing budgets.
• Familiarity with SEO, content marketing, and influencer marketing principles.
• Ability to thrive in a fast-paced, results-driven e-commerce environment.

Benefits

• Attractive salary and performance-based bonuses.
• Hybrid work arrangement for a balanced work-life integration.
• Significant strategic influence within a growing e-commerce company.
• Comprehensive health and wellness benefits.
• Opportunities for professional growth and development.
• Be part of a dynamic team in Vereeniging, Gauteng.