Senior SEO & Content Marketing Specialist

Placements24; Stellenbosch; On-site; ZAR 550,000 - 850,000; Full time

Benefits offered by this job

Salary package in Stellenbosch

Growth opportunities

Employee discount

Collaborative team environment

Job summary

Placements24 in Stellenbosch, Western Cape, seeks a Senior SEO & Content Marketing Specialist to elevate online visibility and drive organic traffic through strategic SEO and content creation.

You will develop and implement SEO strategies, manage content calendars, create high-quality content, and collaborate with the marketing team to achieve business goals. A deep knowledge of analytics, tools, and CMS is essential.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• Minimum of 5 years of experience in SEO and content marketing, preferably within an e-commerce environment.
• Proven track record of improving search engine rankings and driving organic traffic.

Responsibilities

• Develop and execute a comprehensive SEO strategy to improve organic search rankings and drive qualified traffic.
• Conduct keyword research, competitor analysis, and technical SEO audits.
• Implement on-page and off-page SEO tactics, including link building and content optimization.
• Create, edit, and publish high-quality, engaging content for the website, blog, social media, and other digital channels.
• Develop and manage the content calendar, ensuring timely and consistent content delivery.
• Monitor and analyze website traffic and SEO performance using tools like Google Analytics and SEMrush.
• Optimize existing content for improved search performance and user engagement.
• Collaborate with the marketing team to align content and SEO strategies with overall business goals.
• Stay up-to-date with the latest SEO trends, algorithm updates, and content marketing best practices.
• Report on SEO and content performance, providing actionable insights and recommendations.

Skills

SEO strategy

Keyword research

Content creation

Analytics

CMS (WordPress)

HTML/CSS basics

Google Analytics

Link building

Content calendar

Team collaboration

Education

Bachelor's degree in Marketing/Communications/Journ.

Tools

Google Analytics

Google Search Console

SEMrush

Ahrefs

WordPress

Job description

About the Role

Our client, a thriving e-commerce business based in the picturesque town of Stellenbosch, Western Cape , is looking for a Senior SEO & Content Marketing Specialist. This role is fundamental to enhancing our client's online visibility and driving organic traffic through strategic search engine optimization and compelling content creation. You will be responsible for developing and implementing effective SEO strategies, managing content calendars, and creating high-quality, engaging content that resonates with the target audience and drives conversions. The ideal candidate possesses a deep understanding of search engine algorithms, content marketing best practices, and a passion for crafting data-driven content that achieves measurable results. This is a fantastic opportunity to shape the digital presence of a growing brand.

Key Responsibilities

• Develop and execute a comprehensive SEO strategy to improve organic search rankings and drive qualified traffic.
• Conduct keyword research, competitor analysis, and technical SEO audits.
• Implement on-page and off-page SEO tactics, including link building and content optimization.
• Create, edit, and publish high-quality, engaging content for the website, blog, social media, and other digital channels.
• Develop and manage the content calendar, ensuring timely and consistent content delivery.
• Monitor and analyze website traffic and SEO performance using tools like Google Analytics and SEMrush.
• Optimize existing content for improved search performance and user engagement.
• Collaborate with the marketing team to align content and SEO strategies with overall business goals.
• Stay up-to-date with the latest SEO trends, algorithm updates, and content marketing best practices.
• Report on SEO and content performance, providing actionable insights and recommendations.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• Minimum of 5 years of experience in SEO and content marketing, preferably within an e-commerce environment.
• Proven track record of improving search engine rankings and driving organic traffic.
• In-depth knowledge of SEO tools (e.g., Google Analytics, Google Search Console, SEMrush, Ahrefs).
• Excellent writing, editing, and proofreading skills with a strong command of the English language.
• Experience in creating various types of content, including blog posts, website copy, social media updates, and email newsletters.
• Understanding of HTML, CSS, and how they relate to SEO.
• Strong analytical skills and ability to interpret data to inform strategy.
• Experience with CMS platforms (e.g., WordPress) is required.
• Ability to work independently and collaboratively within a team in Stellenbosch .

Benefits

• Competitive salary package.
• Opportunities for professional growth and development.
• Generous employee discount on company products.
• Collaborative and supportive team environment.
• Be part of a creative and innovative marketing team.
• Contribute to the online success of a well-established brand.
• Work from our beautiful offices in the heart of the Western Cape winelands.