E-commerce Digital Marketing Specialist

Placements24; Stellenbosch; On-site; ZAR 300,000 - 540,000; Full time

Benefits offered by this job

Competitive salary

Full-time employment

Health benefits

Employee discount

Collaborative work environment

Job summary

Placements24 in Stellenbosch is seeking an experienced E-commerce Digital Marketing Specialist to drive online sales and improve brand visibility. You will manage social media, email marketing, SEO, and paid advertising to achieve ambitious e-commerce goals.

The role requires 3-5 years in digital marketing with a strong e-commerce focus, a proven track record in online advertising, and solid SEO/analytics skills.

Qualifications

• 3-5 years of experience in digital marketing with e-commerce focus.
• Proven track record in online advertising campaigns (Google Ads, social ads).
• Proficiency in SEO, keyword research, and analytics tools.

Responsibilities

• Develop and manage digital marketing campaigns across channels (social, email, PPC, SEO).
• Analyze performance data and provide optimization recommendations to improve ROI.
• Grow and maintain social media presence and engage the community.

Skills

Digital marketing

E-commerce

Google Ads

SEO

Analytics

Email marketing

CRM software

Content creation

Tools

Google Analytics

Google Ads

Facebook Ads Manager

Job description

About the Role

Our client is seeking a skilled E-commerce Digital Marketing Specialist to join their dynamic team in Stellenbosch . This role is central to driving online sales and enhancing brand visibility through targeted digital marketing campaigns. You will be responsible for managing various aspects of digital marketing, including social media, email marketing, SEO, and paid advertising, to achieve ambitious e-commerce goals. This is an exciting opportunity for a results-oriented marketer to contribute to the growth of a prominent online business.

Key Responsibilities

• Develop, implement, and manage digital marketing campaigns across multiple channels, including social media, email, PPC, and SEO.
• Analyze campaign performance data, providing insights and recommendations for optimization to increase ROI.
• Manage and grow the company's social media presence, creating engaging content and fostering community interaction.
• Execute email marketing campaigns, including list segmentation, content creation, and performance tracking.
• Optimize website content and structure for search engines to improve organic search rankings.
• Collaborate with the sales and product teams to ensure marketing efforts align with business objectives.

Requirements

• 3-5 years of experience in digital marketing, with a strong focus on e-commerce.
• Proven track record of managing successful online advertising campaigns (Google Ads, social media ads).
• Proficiency in SEO best practices, keyword research, and analytics tools (e.g., Google Analytics).
• Experience with email marketing platforms and CRM systems.
• Strong analytical skills and the ability to interpret data to drive marketing decisions.
• Excellent communication and project management abilities.

Benefits

• Competitive annual salary and performance-based bonuses.
• Full-time employment with clear career progression paths.
• Comprehensive health and wellness benefits package.
• Generous employee discount on products.
• A vibrant and collaborative work environment in the heart of Stellenbosch .