Senior E-commerce Content Strategist

Placements24; Stellenbosch; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Hybrid work model

Competitive salary

Generous annual leave

Employee discount

Training and development opportunities

Job summary

Placements24 in Stellenbosch, Western Cape, seeks a Senior E-commerce Content Strategist to develop and execute a comprehensive content strategy across product descriptions, blogs, social content, emails, and website copy. You will drive SEO and audience engagement to support sales in a hybrid setup.

You will lead editorial planning, coordinate with product, marketing and design teams, analyze performance, and manage freelance writers to ensure brand consistency and high-quality output.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, English, or related field.
• 5+ years in content strategy or content marketing, preferably in e-commerce.
• Proven experience in content strategies that drive engagement and conversions.
• Strong SEO understanding and keyword research skills.
• Excellent writing, editing and proofreading abilities.
• CMS experience and digital marketing tool familiarity.
• Ability to analyze data and inform content decisions.
• Strong project management and organizational skills.
• Excellent communication and collaboration abilities.
• Hybrid work capability from Stellenbosch, Western Cape.

Responsibilities

• Develop and implement a comprehensive content strategy for the e-commerce platform.
• Conduct market research, keyword analysis, and competitor monitoring.
• Oversee editorial calendar and timely publication across channels.
• Collaborate with product, marketing and design teams to ensure brand consistency.
• Optimize content for SEO to improve organic visibility and traffic.
• Analyze content performance and provide actionable optimization insights.
• Manage relationships with freelance writers and other content creators.
• Ensure content adheres to brand guidelines and legal compliance.
• Develop understanding of target audience and update content strategies accordingly.
• Stay updated on content marketing trends and tools in e-commerce.

Skills

Content strategy

SEO

CMS experience

Editorial calendar management

Data analysis

Stakeholder collaboration

Content writing/editing

Education

Bachelor's degree in Marketing/Communications/Journalism/English

Tools

CMS tools

SEO tools

Google Analytics

Job description

Our client, a renowned leader in the e-commerce sector, is seeking an experienced Senior E-commerce Content Strategist to join their dynamic team in Stellenbosch, Western Cape. This role is central to developing and executing a compelling content strategy that enhances brand visibility, drives customer engagement, and supports sales objectives across all digital touchpoints. You will be responsible for overseeing the creation, curation, and distribution of high-quality content, ensuring it resonates with our target audience and aligns with our client's brand voice. The ideal candidate possesses a strong understanding of content marketing principles, SEO best practices, and audience engagement strategies within the e-commerce environment. This position offers a hybrid working model, blending the benefits of in-office collaboration in Stellenbosch, Western Cape with remote flexibility.

Key Responsibilities

• Develop and implement a comprehensive content strategy for the e-commerce platform, including product descriptions, blog posts, social media content, email newsletters, and website copy.
• Conduct market research, keyword analysis, and competitor monitoring to identify content opportunities and trends.
• Oversee the editorial calendar, ensuring timely creation and publication of content across various channels.
• Collaborate with product, marketing, and design teams to ensure content is accurate, engaging, and brand-consistent.
• Optimize content for search engines (SEO) to improve organic visibility and drive traffic.
• Analyze content performance metrics, track engagement, and provide actionable insights for optimization.
• Manage relationships with freelance writers, designers, and other content creators as needed.
• Ensure all content adheres to brand guidelines, style guides, and legal compliance.
• Develop and maintain a strong understanding of the target audience and their content consumption habits.
• Stay updated on the latest content marketing trends, tools, and technologies in the e-commerce space.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• Minimum of 5 years of experience in content strategy, content marketing, or copywriting, preferably within e-commerce.
• Proven experience in developing and executing successful content strategies that drive engagement and conversions.
• Strong understanding of SEO principles and keyword research tools.
• Excellent writing, editing, and proofreading skills with a keen eye for detail.
• Experience with content management systems (CMS) and digital marketing tools.
• Ability to analyze data and use insights to inform content decisions.
• Strong project management and organizational skills.
• Excellent communication and collaboration abilities.
• Must be able to work a hybrid schedule from our offices in Stellenbosch, Western Cape.

Benefits

• Competitive salary and benefits package.
• Hybrid work model offering a balance of in-office and remote work.
• Opportunities for professional growth and skill development.
• Be part of a creative and collaborative team in the heart of Stellenbosch, Western Cape.
• Access to training and workshops to stay ahead in content strategy.
• Generous annual leave allowance.
• Employee discount on products.
• A stimulating work environment with diverse projects.
• Contribution to a company that values creativity and strategic thinking.
• Potential for leadership opportunities within the content team.