SEO Specialist

Placements24; Paarl; Hybrid; ZAR 360,000 - 600,000; Full time

Benefits offered by this job

Health insurance

Bonus structure

Training resources

Annual leave

Hybrid work model

Job summary

Placements24 seeks an experienced SEO Specialist to boost online visibility and organic traffic for its client. The role involves researching keywords, conducting technical audits, and collaborating with content teams to optimize pages and content across a hybrid Paarl-based setup.

You will monitor performance using GA, GSC, SEMrush and other tools, stay current with SEO trends, and contribute to link-building and content strategies to improve rankings and site authority.

Qualifications

• Bachelor's degree in Marketing, Communications, Computer Science, or related field.
• Minimum of 3-5 years of experience in SEO.
• Proven track record of improving organic rankings and traffic.
• In-depth knowledge of on-page, off-page, and technical SEO.
• Proficiency with SEO tools such as GA, GSC, SEMrush, Ahrefs, or Moz.
• Strong analytical skills to interpret data and inform strategy.
• Experience with CMS like WordPress.
• Excellent written and verbal communication; able to work hybrid.

Responsibilities

• Develop and execute comprehensive SEO strategies to improve organic search rankings and drive relevant website traffic.
• Conduct keyword research and analysis to identify opportunities for content optimization and creation.
• Perform technical SEO audits to identify and resolve website issues impacting search performance.
• Optimize website content, meta descriptions, title tags, and other on-page elements.
• Develop and implement link-building strategies to improve website authority and domain rating.
• Monitor website performance using SEO tools and generate regular reports.
• Stay up-to-date with the latest SEO trends, algorithm updates, and best practices.
• Collaborate with content writers and web developers to ensure SEO best practices are integrated.
• Analyze competitor SEO strategies and identify areas for competitive advantage.
• Provide recommendations for website structure, user experience, and content strategy to enhance SEO.

Skills

Analytical thinking

Communication skills

Team collaboration

Independent work

Education

Bachelor's degree in Marketing/Communications/CS

Tools

Google Analytics

Google Search Console

SEMrush

Ahrefs

Moz

WordPress

Job description

About the Role

Our client is seeking a skilled and detail-oriented SEO Specialist to enhance their online visibility and drive organic traffic. In this role, you will be responsible for developing and implementing effective SEO strategies to improve search engine rankings and website performance. The ideal candidate has a strong analytical aptitude, a deep understanding of search engine algorithms, and a passion for optimizing digital content. You will conduct keyword research, perform technical SEO audits, and work closely with content creators to ensure our client's website is easily discoverable by target audiences. This hybrid position is based in the beautiful town of **Paarl, Western Cape**, offering a balance of in-office collaboration and remote work flexibility, allowing you to contribute effectively to our client's online success.

Key Responsibilities

• Develop and execute comprehensive SEO strategies to improve organic search rankings and drive relevant website traffic.
• Conduct keyword research and analysis to identify opportunities for content optimization and creation.
• Perform technical SEO audits to identify and resolve website issues impacting search performance.
• Optimize website content, meta descriptions, title tags, and other on-page elements.
• Develop and implement link-building strategies to improve website authority and domain rating.
• Monitor website performance using SEO tools (e.g., Google Analytics, Google Search Console, SEMrush) and generate regular reports.
• Stay up-to-date with the latest SEO trends, algorithm updates, and best practices.
• Collaborate with content writers and web developers to ensure SEO best practices are integrated into all digital initiatives.
• Analyze competitor SEO strategies and identify areas for competitive advantage.
• Provide recommendations for website structure, user experience, and content strategy to enhance SEO.

Requirements

• Bachelor's degree in Marketing, Communications, Computer Science, or a related field.
• Minimum of 3-5 years of experience in Search Engine Optimization (SEO).
• Proven track record of successfully improving organic search rankings and traffic for websites.
• In-depth knowledge of SEO principles, tools, and best practices (on-page, off-page, technical SEO).
• Proficiency with SEO software such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or Moz.
• Strong analytical skills and the ability to interpret data to inform strategy.
• Experience with content management systems (CMS) like WordPress.
• Excellent written and verbal communication skills.
• Ability to work effectively both independently and as part of a team in a hybrid work environment.
• Familiarity with local SEO strategies is a plus.

Benefits

Our client offers a competitive salary commensurate with experience and a performance-based bonus structure. Comprehensive health insurance benefits are provided, including medical and dental coverage. We support ongoing professional development through access to training resources, industry webinars, and conferences. Enjoy a generous annual leave allowance and opportunities for career growth within a dynamic marketing team. The hybrid work model provides a healthy work-life balance, fostering productivity and personal well-being. This role offers a great opportunity to impact our client's online presence from **Paarl, Western Cape**.