E-commerce Content & SEO Specialist

Placements24; Sandton; On-site; ZAR 350,000 - 540,000; Full time

Benefits offered by this job

Competitive salary

Medical aid plan

Performance-based bonuses

Job summary

Placements24 in Sandton, Gauteng, is seeking an experienced E-commerce Content & SEO Specialist to boost our online visibility. You will craft product descriptions, category pages, blog posts, and landing pages while optimizing content for search engines and conversions.

Ideal candidates will have a proven track record in ecommerce SEO, strong writing skills, and familiarity with SEO tools and CMS platforms.

Qualifications

• Proven experience as an SEO or Content Specialist with an e-commerce focus.
• Track record of improving organic rankings and traffic through SEO strategies.
• Excellent writing, editing and proofreading with an e-commerce portfolio.
• Proficiency with SEO tools (SEMrush, Ahrefs, Moz) and Google Analytics.
• Strong on-page, off-page, and technical SEO knowledge.
• CMS experience with WordPress or similar.
• Ability to translate data into actionable recommendations.
• Strong organizational skills and attention to detail.
• Bachelor's degree in Marketing, Communications, English or related field.
• Based in Sandton, Gauteng or willing to commute.

Responsibilities

• Develop and implement comprehensive SEO strategies to improve organic search rankings and drive qualified traffic.
• Conduct keyword research, competitive analysis, and technical SEO audits.
• Create, edit, and optimize website content, including product descriptions, category pages, blog posts, and landing pages.
• Write clear, concise, and persuasive copy that reflects the brand voice and drives conversions.
• Monitor SEO performance using tools like Google Analytics and Google Search Console, providing regular reports and insights.
• Stay up-to-date with the latest SEO trends, algorithm updates, and best practices.
• Collaborate with design and development teams to implement on-page and off-page SEO recommendations.
• Develop and maintain an editorial calendar for website content.
• Ensure all content is user-friendly, engaging, and aligned with marketing objectives.
• Contribute to broader content marketing initiatives to support brand storytelling and customer acquisition.

Skills

SEO experience in e-commerce

Content writing & editing

SEO tools (SEMrush, Ahrefs, Moz)

Google Analytics

CMS experience (WordPress)

Data analysis

Attention to detail

Organizational skills

Bachelor's degree in Marketing/Communi

Education

Bachelor's degree in Marketing/Communications/English or related field

Tools

SEMrush

Ahrefs

Moz

Google Analytics

Job description

About the Role

Our client, a leading online fashion and lifestyle brand, is seeking a creative and analytical E-commerce Content & SEO Specialist to join their team in Sandton, Gauteng. This role is essential for enhancing our client's online visibility, driving organic traffic to their e-commerce website, and improving the customer experience through compelling content. You will be responsible for developing and implementing SEO strategies, creating engaging product descriptions, blog posts, and other website content, and ensuring all content is optimized for search engines. The ideal candidate has a strong understanding of SEO best practices, excellent writing skills, and a passion for e-commerce. This is a great opportunity to contribute to the digital success of a well-established brand in Sandton.

Key Responsibilities

• Develop and implement comprehensive SEO strategies to improve organic search rankings and drive qualified traffic.
• Conduct keyword research, competitive analysis, and technical SEO audits.
• Create, edit, and optimize website content, including product descriptions, category pages, blog posts, and landing pages.
• Write clear, concise, and persuasive copy that reflects the brand voice and drives conversions.
• Monitor SEO performance using tools like Google Analytics and Google Search Console, providing regular reports and insights.
• Stay up-to-date with the latest SEO trends, algorithm updates, and best practices.
• Collaborate with the design and development teams to implement on-page and off-page SEO recommendations.
• Develop and maintain an editorial calendar for website content.
• Ensure all content is user-friendly, engaging, and aligned with marketing objectives.
• Contribute to broader content marketing initiatives to support brand storytelling and customer acquisition.

Requirements

• Proven experience as an SEO Specialist or Content Specialist with a strong focus on e-commerce.
• Demonstrable success in improving organic search rankings and driving traffic through SEO strategies.
• Excellent writing, editing, and proofreading skills with a portfolio showcasing e-commerce content.
• Proficiency with SEO tools (e.g., SEMrush, Ahrefs, Moz) and Google Analytics.
• Strong understanding of on-page, off-page, and technical SEO principles.
• Familiarity with content management systems (CMS) such as WordPress or similar.
• Ability to analyze data and translate insights into actionable recommendations.
• Strong organizational skills and attention to detail.
• Bachelor's degree in Marketing, Communications, English, or a related field is preferred.
• Must be based in or willing to commute to Sandton, Gauteng.

Benefits

• Our client offers a competitive salary, a comprehensive medical aid plan, and opportunities for professional development.
• Employees in Sandton will benefit from a modern and stimulating work environment.
• Performance-based bonuses and potential for career advancement within the company are provided.
• Join a leading e-commerce brand and contribute to its online success through your expertise in content and SEO.