E-commerce Content & SEO Specialist

Placements24; Durban; On-site; ZAR 300,000 - 450,000; Full time

Benefits offered by this job

Competitive salary based on experience

Professional development opportunities

Employee discounts

Provident fund

Job summary

Placements24 in Durban, SA, seeks an E-commerce Content & SEO Specialist to boost organic visibility through compelling product descriptions, blog posts, and site copy. You will conduct keyword research, perform on-page and technical SEO audits, and collaborate with design and e-commerce teams to deliver high-quality content that drives traffic and conversions.

The ideal candidate has 2–3 years of content and SEO experience, a bachelor’s degree, and a portfolio of successful SEO projects.

Qualifications

• Bachelor’s degree in Marketing, Communications, English, Journalism, or related field.
• 2–3 years of experience in content creation and SEO, preferably in e-commerce.
• Demonstrated keyword research, content optimization, and link-building experience.
• Proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, or Ahrefs.
• Excellent writing, editing, and proofreading skills with attention to detail.
• Understanding of HTML/CSS is beneficial.
• Ability to analyze data and translate insights into content and SEO strategy.
• Familiarity with CMS like WordPress and content management workflows.
• A portfolio of successful content and SEO projects is highly recommended.

Responsibilities

• Develop, write, and edit SEO-optimized content for product pages, category pages, blogs, landing pages, and social media.
• Conduct keyword research and implement content strategies to boost organic rankings and traffic.
• Perform on-page and technical SEO audits to improve site structure, crawlability, and indexability.
• Monitor website performance with Google Analytics and Search Console and report on SEO metrics.
• Collaborate with e-commerce and design teams to ensure content aligns with brand guidelines.
• Optimize existing content for better search performance and user experience.
• Stay updated on SEO trends, algorithm changes, and content marketing best practices.
• Manage the content calendar and ensure timely publication.
• Identify opportunities for content expansion and new formats.

Skills

Content creation

SEO

Keyword research

On-page SEO

Analytics

WordPress

HTML/CSS

CMS

Education

Bachelor’s degree in Marketing, Communications, English, Journalism, or related field

Tools

Google Analytics

Google Search Console

SEMrush

Ahrefs

Job description

About the Role

Our client, a flourishing online retailer based in the vibrant city of Durban, KwaZulu-Natal , is seeking a creative and analytical E-commerce Content & SEO Specialist. This role is crucial for enhancing our client's online visibility and driving organic traffic through compelling content and robust search engine optimization strategies. You will be responsible for creating engaging product descriptions, blog posts, and website copy, as well as implementing technical and on-page SEO tactics. The ideal candidate is passionate about storytelling, understands the nuances of SEO, and thrives in a fast-paced e-commerce environment. This position offers an excellent opportunity to grow your career within a supportive team focused on innovation and customer engagement in the heart of Durban .

Key Responsibilities

• Develop, write, and edit high-quality, SEO-optimized content for product pages, category pages, blog posts, landing pages, and social media.
• Conduct keyword research and implement content strategies to improve organic search rankings and drive qualified traffic.
• Perform on-page and technical SEO audits, identifying and rectifying issues related to site structure, crawlability, and indexability.
• Monitor website performance using tools like Google Analytics and Search Console, providing regular reports on SEO metrics and content engagement.
• Collaborate with the e-commerce and design teams to ensure content is visually appealing and aligns with brand guidelines.
• Optimize existing content for improved search performance and user experience.
• Stay up-to-date with the latest SEO trends, algorithm updates, and content marketing best practices.
• Manage the content calendar and ensure timely publication of all content assets.
• Identify opportunities for content expansion and new content formats.

Requirements

• Bachelor's degree in Marketing, Communications, English, Journalism, or a related field.
• 2-3 years of experience in content creation and SEO, preferably within an e-commerce context.
• Demonstrable experience in keyword research, content optimization, and link-building strategies.
• Proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, or Ahrefs.
• Excellent writing, editing, and proofreading skills with a keen eye for detail.
• Understanding of HTML and CSS is beneficial.
• Ability to analyze data and translate insights into actionable content and SEO strategies.
• Strong understanding of social media platforms and their role in content distribution.
• Familiarity with content management systems (CMS) like WordPress.
• A portfolio showcasing successful content and SEO projects is highly recommended.

Benefits

• Competitive salary based on experience and qualifications.
• Opportunity to work within a thriving e-commerce sector in Durban .
• Full-time employment with stable hours.
• Access to professional development courses and workshops.
• Contribution towards medical aid and provident fund.
• A creative and collaborative work environment where your ideas are valued.
• Employee discounts on a wide range of products.