Digital Marketing Specialist - E-commerce & Analytics

Placements24; Stellenbosch; Presencial; ZAR 480.000 - 600.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Health insurance

Retirement plan

Performance-based incentives

Employee discounts

Team-building events

Descripción de la vacante

Placements24 is seeking a Digital Marketing Specialist to drive online sales and customer engagement from our Stellenbosch office. You will manage SEO, SEM and email campaigns, optimize Google Ads and social media to boost traffic and conversions, and analyze data with Google Analytics to improve ROIs.

Join a dynamic marketing team focused on CRO, landing page optimization, and compelling product copy. The role emphasizes hands-on channel management within a retail-ecommerce context in

Formación

• Bachelor's degree in Marketing, Digital Media, Business, or related field.
• Minimum of 3 years of digital marketing experience with a focus on e-commerce.
• Proven experience managing SEO, SEM, and paid social campaigns.
• Proficiency with Google Analytics and other web analytics tools.
• Experience with email marketing platforms and CRM systems.
• Strong understanding of e-commerce best practices and CRO.
• Excellent analytical and problem-solving skills, with a data-driven approach.
• Strong written and verbal communication skills.
• Ability to work collaboratively in an office-based team environment in Stellenbosch.

Responsabilidades

• Develop and implement effective SEO strategies to improve organic search rankings for our e-commerce website.
• Manage and optimize Google Ads and social media advertising campaigns to drive qualified traffic and conversions.
• Create and execute engaging email marketing campaigns to nurture leads and promote products.
• Analyze website traffic and user behavior using Google Analytics to identify trends and areas for improvement.
• Monitor and report on key digital marketing KPIs, including conversion rates, CPA, and ROI.
• Collaborate with the content team to create compelling product descriptions and marketing copy.
• Conduct competitor analysis to identify market opportunities and stay ahead of trends.
• Assist in the development of landing pages and optimize user experience for maximum conversion.

Conocimientos

SEO

SEM

Email marketing

Social media

Data analysis

Google Analytics

CRO

Analytical thinking

Communication

Educación

Bachelor's degree in Marketing/Digital Media/Business

Herramientas

Google Analytics

Google Ads

CRM systems

Email marketing platforms

Descripción del empleo

About the Role

Our client, a prominent online retailer, is seeking a skilled Digital Marketing Specialist to join their energetic team. This role is primarily office-based in our Stellenbosch, Western Cape location, providing a hands-on opportunity to drive online sales and customer engagement. You will be responsible for managing and optimizing various digital marketing channels, with a strong emphasis on e-commerce performance and data analysis. We are looking for a candidate with a keen understanding of SEO, SEM, email marketing, and social media, coupled with a passion for leveraging data to achieve business objectives. This position is vital for enhancing our online presence and maximizing conversion rates within the Stellenbosch area. You will be instrumental in developing and executing strategies that drive traffic, increase sales, and improve the overall customer journey on our e-commerce platforms. Your contribution to our marketing department will be directly visible in our online success.

Key Responsibilities

• Develop and implement effective SEO strategies to improve organic search rankings for our e-commerce website.


• Manage and optimize Google Ads and social media advertising campaigns to drive qualified traffic and conversions.


• Create and execute engaging email marketing campaigns to nurture leads and promote products.


• Analyze website traffic and user behavior using Google Analytics to identify trends and areas for improvement.


• Monitor and report on key digital marketing KPIs, including conversion rates, CPA, and ROI.


• Collaborate with the content team to create compelling product descriptions and marketing copy.


• Conduct competitor analysis to identify market opportunities and stay ahead of trends.


• Assist in the development of landing pages and optimize user experience for maximum conversion.

Requirements

• Bachelor's degree in Marketing, Digital Media, Business, or a related field.


• Minimum of 3 years of experience in digital marketing, with a focus on e-commerce.


• Proven experience managing successful SEO, SEM, and paid social media campaigns.


• Proficiency with Google Analytics and other web analytics tools.


• Experience with email marketing platforms and CRM systems.


• Strong understanding of e-commerce best practices and conversion rate optimization (CRO).


• Excellent analytical and problem-solving skills, with a data-driven approach.


• Strong written and verbal communication skills.


• Ability to work collaboratively in an office-based team environment in Stellenbosch, Western Cape.

Benefits

Our client offers a competitive salary and a comprehensive benefits package, including health insurance, a retirement plan, and performance-based incentives. This role provides a fantastic opportunity to work within a dynamic retail environment in Stellenbosch, Western Cape. You will gain hands-on experience in a wide range of digital marketing disciplines, contributing directly to the company's online growth. The company culture fosters collaboration and innovation, offering opportunities for professional development and career progression within the digital marketing field.

• This role also provides employee discounts and team-building events.