E-commerce Content and SEO Specialist

Placements24; Gqeberha; Hybrid; ZAR 360,000 - 540,000; Full time

Benefits offered by this job

Hybrid work

Competitive salary

Incentives

Health benefits

Professional development

Employee discounts

Tools access

Job summary

Placements24 is seeking an innovative E-commerce Content and SEO Specialist for Port Elizabeth, Eastern Cape. Join a team focused on improving online visibility, driving conversions, and creating persuasive product content.

You will work in a hybrid model, balancing in-office collaboration in Port Elizabeth with remote flexibility, leveraging cutting-edge SEO tools and CMS platforms to grow an established e-commerce brand.

Qualifications

• Bachelor's degree in Marketing, English, Communications, Journalism, or related field.
• Minimum 3 years of SEO and content creation experience in an ecommerce environment.
• Proven track record of improving search rankings and organic traffic.
• Strong on-page, off-page, and technical SEO knowledge.
• Excellent writing, editing, and proofreading skills.
• Experience with SEO tools: SEMrush, Ahrefs, Google Keyword Planner.
• Familiarity with CMS platforms: Shopify, Magento, WooCommerce.
• Strong collaboration and communication skills.

Responsibilities

• Develop and execute SEO strategies to improve rankings and traffic.
• Conduct keyword research, competitor analysis, and technical SEO audits.
• Optimize product and category pages for search engines.
• Create high-quality product descriptions, site copy, and blog posts aligned with brand and SEO.
• Manage content calendar and timely publication of new content.
• Build high-quality backlinks via outreach and content promotion.
• Monitor SEO performance using GA and Search Console; provide actionable insights.
• Collaborate with marketing, merchandising, and design teams to align with goals.
• Stay up-to-date with the latest SEO trends and best practices.

Skills

SEO strategy

Content creation

Analytics & reporting

Copywriting

CMS familiarity

Team collaboration

Education

Bachelor's degree in Marketing, English, Communications, Journalism, or related field

Tools

SEMrush

Ahrefs

Google Keyword Planner

Google Analytics

Google Search Console

Shopify

Magento

WooCommerce

Job description

About the Role

Our client, a prominent player in the online retail space, is seeking an innovative and detail-oriented E-commerce Content and SEO Specialist to join their team in Port Elizabeth, Eastern Cape. This role is integral to enhancing our online visibility, improving search engine rankings, and creating compelling product content that drives conversions. You will be responsible for developing and implementing both on-page and off-page SEO strategies, as well as crafting engaging and persuasive product descriptions, blog posts, and other marketing collateral. The ideal candidate possesses a strong understanding of SEO best practices, content creation, and the nuances of e-commerce marketing. This position offers a hybrid work model, providing a balance between collaborative office work in Port Elizabeth and remote flexibility.

Key Responsibilities

• Develop and execute comprehensive SEO strategies to improve organic search rankings and drive qualified traffic to e-commerce websites.
• Conduct keyword research, competitor analysis, and technical SEO audits to identify opportunities and challenges.
• Optimize product pages, category pages, and other website content for search engines.
• Create high-quality, engaging, and persuasive product descriptions, website copy, and blog posts that align with brand voice and SEO best practices.
• Manage the content calendar and ensure timely publication of new content.
• Build high-quality backlinks through various outreach and content promotion strategies.
• Monitor SEO performance using tools like Google Analytics and Google Search Console, providing regular reports and actionable insights.
• Collaborate with the marketing, merchandising, and design teams to ensure content and SEO efforts are aligned with business goals.
• Stay up-to-date with the latest SEO trends, algorithm updates, and digital marketing best practices.

Requirements

• Bachelor's degree in Marketing, English, Communications, Journalism, or a related field.
• Minimum of 3 years of experience in SEO and content creation, specifically within an e-commerce environment.
• Proven track record of improving search engine rankings and driving organic traffic through effective SEO strategies.
• Strong understanding of on-page, off-page, and technical SEO principles.
• Excellent writing, editing, and proofreading skills with a keen eye for detail.
• Experience with keyword research tools (e.g., SEMrush, Ahrefs, Google Keyword Planner).
• Proficiency in using Google Analytics, Google Search Console, and other SEO monitoring tools.
• Familiarity with CMS platforms (e.g., Shopify, Magento, WooCommerce).
• Ability to analyze data and translate insights into actionable content and SEO recommendations.
• Strong collaboration and communication skills.

Benefits

• Hybrid work arrangement offering flexibility.
• Competitive salary based on qualifications and experience.
• Performance-based incentives.
• Health and wellness benefits package.
• Opportunities for professional development and learning.
• A supportive team environment in Port Elizabeth, Eastern Cape.
• Employee discounts on a wide range of products.
• Access to cutting-edge SEO and content marketing tools.
• Contribute to the growth and success of a well-established e-commerce brand.