SEO & Content Specialist

Placements24; Stellenbosch; Hybrid; ZAR 260,000 - 450,000; Full time

Benefits offered by this job

Fully remote work

Flexible schedule

Generous annual leave

Access to SEO tools

Career development

Job summary

Placements24 is seeking an experienced SEO & Content Specialist to join its remote team and boost organic visibility for client websites.

You will conduct keyword research, develop on-page and technical SEO, craft SEO-friendly content, and analyze performance data to drive improvements.

This remote role allows you to work from anywhere in South Africa and collaborate with a distributed team while delivering measurable results.

Qualifications

• Bachelor's degree in Marketing, Communications, English or related field.
• Minimum of 3 years of experience in SEO and content creation roles.
• Proven track record of improving organic search rankings and driving traffic with SEO strategies.
• Proficiency with SEO tools such as SEMrush, Ahrefs, Moz, GA, and GSC.

Responsibilities

• Conduct in-depth keyword research and competitor analysis to inform content and SEO strategies.
• Develop and implement on-page, off-page, and technical SEO strategies to improve rankings.
• Create high-quality, SEO-optimized content including blog posts, website copy, landing pages, and meta descriptions.
• Monitor website performance using analytics tools and provide regular reports and insights.
• Identify and fix technical SEO issues like site speed and crawl errors.
• Develop and execute link-building strategies to improve domain authority.
• Collaborate with development and design teams to implement SEO recommendations.
• Stay up-to-date with SEO trends and industry best practices.
• Analyze content performance and adjust strategies to maximize engagement and visibility.
• Manage content calendars and ensure timely publication.

Skills

SEO

Content creation

Keyword research

Analytics

Education

Bachelor's degree

Tools

SEMrush

Ahrefs

Moz

Google Analytics

Google Search Console

Job description

About the Role

Our client is seeking a talented SEO & Content Specialist to join their fully remote team. This role is pivotal in enhancing our client's organic search visibility and driving qualified traffic to their websites. The ideal candidate will possess a strong understanding of search engine optimization techniques, keyword research, on-page and off-page optimization, and technical SEO. Equally important is a passion for creating compelling, SEO-friendly content that engages users and meets search engine requirements. You will be responsible for developing and implementing SEO strategies, creating blog posts, website copy, and other marketing collateral, and analyzing performance data to identify areas for improvement. This is a remote-first position, offering significant flexibility and the opportunity to work with a dynamic, globally distributed team. If you are a results-oriented individual with a passion for all things SEO and content, this role in Stellenbosch, Western Cape (or remotely) is an excellent fit.

Key Responsibilities

• Conduct in-depth keyword research and competitor analysis to inform content and SEO strategies.
• Develop and implement on-page, off-page, and technical SEO strategies to improve search engine rankings.
• Create high-quality, SEO-optimized content, including blog posts, website copy, landing pages, and meta descriptions.
• Monitor website performance using tools like Google Analytics and Google Search Console, providing regular reports and insights.
• Identify and fix technical SEO issues, such as site speed, mobile-friendliness, and crawl errors.
• Develop and execute link-building strategies to improve domain authority.
• Collaborate with web development and design teams to implement SEO recommendations.
• Stay up-to-date with the latest SEO trends, algorithm updates, and industry best practices.
• Analyze content performance and adjust strategies to maximize engagement and search visibility.
• Manage content calendars and ensure timely publication of content.

Requirements

• Bachelor's degree in Marketing, Communications, English, or a related field.
• Minimum of 3 years of experience in SEO and content creation roles.
• Proven track record of improving organic search rankings and driving traffic through SEO strategies.
• Proficiency with SEO tools such as SEMrush, Ahrefs, Moz, Google Analytics, and Google Search Console.
• Strong understanding of technical SEO concepts and best practices.
• Excellent writing, editing, and proofreading skills with a keen eye for detail.
• Ability to create engaging and informative content tailored for online audiences.
• Familiarity with content management systems (e.g., WordPress).
• Strong analytical skills and the ability to interpret data to drive decisions.
• Self-motivated and able to manage projects effectively in a remote environment, with a connection to Stellenbosch, Western Cape being a plus.

Benefits

• Competitive salary package.
• Fully remote work arrangement offering maximum flexibility.
• Opportunity to work with a leading company and make a significant impact.
• Continuous learning and professional development opportunities.
• Collaborative and innovative work culture.
• Access to cutting-edge SEO and content marketing tools.
• Work from anywhere within South Africa.
• Generous annual leave allowance.