Senior E-commerce SEO Specialist

Placements24; Stellenbosch; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Competitive salary

Comprehensive benefits package

Professional development opportunities

Collaborative work environment

Job summary

Placements24 in Stellenbosch invites a Senior E-commerce SEO Specialist to lead our client's organic growth for a leading online retailer. You will design advanced SEO strategies, conduct keyword and technical audits, and collaborate with marketing and product teams to maximize traffic and conversions while staying ahead of algorithm changes.

You will drive enterprise-level SEO initiatives, mentor junior team members, and work in a hybrid setup based in Stellenbosch, Western Cape, ZA.

Qualifications

• Bachelor's degree in Marketing, CS, or related field.
• Minimum 5 years of dedicated e-commerce SEO experience.
• Proven success in improving organic rankings and driving traffic and revenue for e-commerce websites.

Responsibilities

• Develop and implement comprehensive SEO strategies to improve organic search rankings and drive targeted traffic to our client's e-commerce website.
• Conduct in-depth keyword research, competitor analysis, and market trend analysis to identify SEO opportunities.
• Perform on-page optimization, including meta tag optimization, content enhancement, internal linking, and product page optimization.
• Conduct technical SEO audits and work with the web development team to implement necessary changes, ensuring website crawlability, indexability, and site speed optimization.
• Develop and execute a sustainable link-building strategy to increase domain authority and referral traffic.
• Monitor SEO performance using tools like Google Analytics, Google Search Console, and SEMrush, providing regular reports on key metrics (rankings, traffic, conversions).
• Stay up-to-date with the latest search engine algorithms, SEO best practices, and industry trends.
• Collaborate with content creators, marketing, and product teams to ensure SEO best practices are integrated into all aspects of the e-commerce strategy.
• Identify and troubleshoot SEO issues, implementing timely solutions.
• Advise on SEO implications of website redesigns, new features, and marketing campaigns.

Skills

Keyword research

On-page optimization

Technical SEO

Link building

Analytics

Education

Bachelor's degree in Marketing, Computer Science, or related field

Tools

Google Analytics

Google Search Console

SEMrush

Ahrefs

Screaming Frog

Job description

About the Role

Our client, a leading online retailer, is seeking a highly skilled Senior E-commerce SEO Specialist to join their digital marketing team. This role is crucial for enhancing our client's online visibility and driving organic traffic to their e-commerce website. You will be responsible for developing and executing advanced SEO strategies tailored to the e-commerce landscape, focusing on keyword research, on-page optimization, technical SEO, and link building. The ideal candidate has a proven track record of improving search engine rankings and driving qualified organic traffic and conversions for e-commerce businesses. This position offers a significant opportunity to impact the growth of a dynamic online brand based in Stellenbosch, Western Cape, ZA.

Key Responsibilities

• Develop and implement comprehensive SEO strategies to improve organic search rankings and drive targeted traffic to our client's e-commerce website.
• Conduct in-depth keyword research, competitor analysis, and market trend analysis to identify SEO opportunities.
• Perform on-page optimization, including meta tag optimization, content enhancement, internal linking, and product page optimization.
• Conduct technical SEO audits and work with the web development team to implement necessary changes, ensuring website crawlability, indexability, and site speed optimization.
• Develop and execute a sustainable link-building strategy to increase domain authority and referral traffic.
• Monitor SEO performance using tools like Google Analytics, Google Search Console, and SEMrush, providing regular reports on key metrics (rankings, traffic, conversions).
• Stay up-to-date with the latest search engine algorithms, SEO best practices, and industry trends.
• Collaborate with content creators, marketing, and product teams to ensure SEO best practices are integrated into all aspects of the e-commerce strategy.
• Identify and troubleshoot SEO issues, implementing timely solutions.
• Advise on SEO implications of website redesigns, new features, and marketing campaigns.

Requirements

• Bachelor's degree in Marketing, Computer Science, or a related field.
• Minimum of 5 years of dedicated SEO experience, with a strong emphasis on e-commerce SEO.
• Proven success in improving organic search rankings and driving traffic and revenue for e-commerce websites.
• Expertise in SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Screaming Frog, etc.
• Strong understanding of technical SEO, including crawlability, indexation, site speed, and schema markup.
• Proficient in keyword research, on-page optimization, and off-page SEO strategies.
• Excellent analytical and problem-solving skills, with the ability to interpret data and translate it into actionable insights.
• Strong written and verbal communication skills.
• Experience working with Content Management Systems (CMS) and e-commerce platforms.
• Ability to work effectively in a hybrid environment based in Stellenbosch, Western Cape, ZA.

Benefits

Our client offers a competitive salary, comprehensive benefits package, opportunities for professional development, and a collaborative work environment. You will have the chance to significantly influence the online success of a leading e-commerce brand. This hybrid role based in Stellenbosch, Western Cape, ZA offers a great work-life balance.