E-commerce Content and SEO Specialist

Placements24; Mossel Bay; Hybrid; ZAR 180,000 - 240,000; Full time

Benefits offered by this job

Remote work option

Health and wellness benefits

Professional development and training

Supportive work environment

Job summary

Placements24 is seeking an E-commerce Content and SEO Specialist for Mossel Bay, Western Cape. You will craft product descriptions, optimize content for search engines, and drive organic traffic for a growing online retailer.

The role blends creative writing with data-driven SEO, requiring 3+ years in ecommerce content and SEO, and offers hybrid work arrangements with some remote flexibility.

Qualifications

• Bachelor's degree in Marketing, Communications, English, Journalism or related field.
• 3+ years of content creation and SEO experience in e-commerce.
• Strong knowledge of SEO principles and keyword research.

Responsibilities

• Develop, write, and edit engaging and SEO-friendly product descriptions, category pages, and blog content.
• Conduct keyword research and implement SEO strategies to improve organic rankings.
• Optimize website content for on-page and off-page SEO techniques.
• Monitor website traffic and SEO performance using analytics tools.
• Collaborate with marketing and product teams to align content strategy with business objectives.

Skills

SEO

Content writing

Keyword research

Editing

On-page optimization

Education

Bachelor's degree in Marketing

Tools

Google Analytics

Google Search Console

SEMrush

Ahrefs

Job description

About the Role

Our client, a prominent online retailer, is seeking a creative and analytically minded E-commerce Content and SEO Specialist to join their expanding team. This role is ideal for someone passionate about crafting compelling product descriptions, optimizing website content for search engines, and driving organic traffic to their e-commerce platform. The position is based in the scenic coastal town of Mossel Bay, Western Cape , offering a unique blend of professional growth and an enviable lifestyle. You will be instrumental in enhancing product visibility, improving search engine rankings, and ensuring a consistent, engaging brand voice across all online content. The ideal candidate has a keen understanding of SEO best practices, exceptional writing skills, and a proven ability to create content that converts. This is an exciting opportunity to shape the online narrative of a growing business and contribute directly to its success through strategic content and SEO initiatives. The role may involve a hybrid work arrangement, allowing for some remote flexibility.

Key Responsibilities

• Develop, write, and edit engaging and SEO-friendly product descriptions, category pages, and blog content.
• Conduct keyword research and implement SEO strategies to improve organic search rankings and visibility.
• Optimize website content for search engines, including on-page and off-page SEO techniques.
• Monitor website traffic and SEO performance using tools like Google Analytics and SEMrush.
• Identify content gaps and opportunities to improve user engagement and conversion rates.
• Collaborate with marketing and product teams to align content strategy with business objectives.
• Ensure brand consistency and tone of voice across all written content.
• Stay current with SEO trends, algorithm updates, and best practices in e-commerce content marketing.
• Analyze competitor content and SEO strategies to identify competitive advantages.
• Manage content calendars and ensure timely delivery of all content projects.

Requirements

• Bachelor's degree in Marketing, Communications, English, Journalism, or a related field.
• Proven experience (3+ years) in content creation and SEO, specifically within an e-commerce environment.
• Strong understanding of SEO principles, keyword research, and on-page/off-page optimization techniques.
• Excellent writing, editing, and proofreading skills with a keen eye for detail.
• Proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, or Ahrefs.
• Experience creating compelling product descriptions and website copy that drive sales.
• Ability to work independently and manage multiple projects simultaneously.
• Familiarity with content management systems (CMS) is a plus.
• A collaborative spirit and ability to work effectively with cross-functional teams.
• Passion for the e-commerce industry and digital marketing.

Benefits

• Competitive salary based on experience and qualifications.
• Opportunity to work remotely part of the time, enjoying the lifestyle of Mossel Bay .
• Contribute to the growth and online presence of a thriving e-commerce brand.
• Professional development and training in cutting-edge SEO and content strategies.
• Health and wellness benefits package.
• A supportive and creative work environment.
• Potential for career advancement within the organization.