Senior Marketing Manager

Placements24; George; On-site; ZAR 900,000 - 1,500,000; Full time

Job summary

Placements24 in George, Western Cape, is seeking a seasoned Senior Marketing Manager to lead our client’s marketing efforts. You will shape the brand, develop innovative strategies across digital and traditional channels, and drive customer acquisition and revenue growth.

You will coach a marketing team, manage budgets, conduct market research, define KPIs, and collaborate with sales, product, and external partners.

Qualifications

• 7+ years in marketing with 3+ years in a leadership role.
• Proven success developing and executing marketing plans.
• Strong digital marketing expertise: SEO/SEM, content, social, email.
• Experience managing marketing budgets and financials.
• Outstanding leadership, communication, and analytical skills.
• Experience in George, Western Cape is advantageous.
• Bachelor's degree in Marketing or related field; MBA a plus.

Responsibilities

• Develop and implement overarching marketing strategies aligned with objectives.
• Lead, mentor, and manage a marketing team to high performance.
• Oversee integrated campaigns across digital, social, content, PR, events.
• Manage budget and optimize resource allocation for ROI.
• Conduct market research, competitive analysis, and segmentation.
• Build relationships with media, influencers, and stakeholders.
• Define KPIs and report insights to senior management.
• Ensure brand consistency across all touchpoints and channels.
• Collaborate with sales, product, and other departments on go-to-market.
• Drive marketing innovation and stay ahead of trends.

Skills

Marketing strategy

Digital marketing

Team leadership

Budget management

Data-driven decisions

Communication

Education

Bachelor's in Marketing/Business Admin

MBA (plus)

Job description

About the Role

Our client is seeking a highly experienced and strategic Senior Marketing Manager to lead their marketing efforts in George, Western Cape . This is a crucial leadership role responsible for developing and executing innovative marketing strategies that drive brand awareness, customer acquisition, and revenue growth. The ideal candidate will possess a deep understanding of the marketing landscape, including digital and traditional channels, and have a proven track record of successfully managing marketing teams and campaigns. You will play a key role in shaping the future direction of our client's brand, making this an exciting opportunity for a motivated marketing professional. The position requires a strong leadership presence and the ability to inspire and guide a team towards achieving ambitious goals within the vibrant George market. You will be responsible for the overall marketing vision and operational execution.

Key Responsibilities

Develop and implement overarching marketing strategies aligned with company objectives and market opportunities. Lead, mentor, and manage a team of marketing professionals, fostering a high-performance culture. Oversee the creation and execution of integrated marketing campaigns across all relevant channels, including digital, social media, content, PR, and events. Manage the marketing budget effectively, ensuring optimal allocation of resources and maximizing return on investment. Conduct in-depth market research, competitive analysis, and customer segmentation to identify key growth areas and strategic advantages. Build and maintain strong relationships with media, influencers, and key stakeholders. Define key performance indicators (KPIs) for marketing activities and track performance against targets, reporting insights to senior management. Ensure brand consistency and a cohesive brand message across all marketing communications and touchpoints. Collaborate closely with sales, product, and other departments to ensure seamless go-to-market strategies. Drive innovation in marketing approaches, staying abreast of emerging trends and technologies.

Requirements

Minimum of 7 years of progressive experience in marketing, with at least 3 years in a management or leadership role. Proven success in developing and executing comprehensive marketing plans that have driven significant business growth. Strong expertise in digital marketing, including SEO, SEM, content marketing, social media, and email marketing. Experience managing marketing budgets and demonstrating financial acumen. Excellent leadership, team management, and interpersonal skills. Outstanding analytical and problem-solving abilities, with a data-driven approach to decision-making. Outstanding written and verbal communication and presentation skills. Experience in the George, Western Cape region or similar market is advantageous. Bachelor's degree in Marketing, Business Administration, or a related field; MBA is a plus. Ability to thrive in a fast-paced, results-oriented environment.

Benefits

Our client offers a highly competitive remuneration package, including a substantial base salary, performance-based bonuses, and comprehensive health insurance. You will also have access to professional development opportunities, including conferences and training programs, to keep your skills sharp and advance your career. This role offers significant autonomy and the chance to make a tangible impact on a growing business. Enjoy a supportive work environment in George, Western Cape , where your contributions are recognized and rewarded. Join a forward-thinking company committed to marketing excellence and employee growth.