Vice President of Marketing

Placements24; Midrand; Hybrid; ZAR 1,800,000 - 3,200,000; Full time

Benefits offered by this job

Performance bonus

Equity potential

Health benefits

Retirement fund

Paid time off

Hybrid work model

Job summary

Placements24, based in Midrand, Gauteng, is seeking a visionary Vice President of Marketing to steer the organization's brand and growth strategy in the competitive consumer goods landscape.

In this hybrid leadership role, you will develop integrated marketing programs, lead a high-performing team, manage the marketing budget, and collaborate with sales and product teams to drive revenue and brand equity.

Qualifications

• Master's degree in Marketing or a related field and 10+ years in marketing.
• Strong leadership and strategic planning experience at senior level.
• Proven track record in digital marketing, branding, and analytics.

Responsibilities

• Develop and implement integrated marketing strategies across all channels.
• Lead and mentor the marketing team to a high-performance level.
• Oversee brand management and consistent messaging.
• Conduct market research and competitive analysis to inform strategy.
• Manage marketing budget and optimize ROI.
• Plan product launches and promotional campaigns.
• Collaborate with sales, product, and other departments.

Skills

Marketing leadership

Strategic planning

Digital marketing

Brand management

Market research

Analytics tools

Budget management

People leadership

Education

Master's degree in Marketing or related field

Tools

Google Analytics

CRM systems

Job description

About the Role

Our client, a trailblazer in the consumer goods sector, is seeking an innovative and strategic Vice President of Marketing to lead their marketing efforts based in Midrand, Gauteng . This senior leadership role is responsible for developing and executing comprehensive marketing strategies to enhance brand visibility, drive customer acquisition, and achieve revenue growth objectives. The ideal candidate will possess a deep understanding of market dynamics, consumer behavior, and modern marketing techniques. This is a hybrid position, requiring dedicated time at our Midrand office for strategic collaboration and team leadership, complemented by remote work flexibility. You will play a pivotal role in shaping the brand's narrative and market position within the competitive Gauteng consumer landscape.

Key Responsibilities

Develop and implement integrated marketing strategies across all channels, including digital, social media, content, and traditional advertising. Lead and mentor the marketing team, fostering a creative and results-driven environment. Oversee brand management, ensuring consistent messaging and strong brand identity. Conduct market research and competitive analysis to identify opportunities and inform strategy. Manage the marketing budget effectively, optimizing spend for maximum ROI. Develop and execute product launch plans and promotional campaigns. Collaborate with sales, product development, and other departments to ensure marketing alignment with business goals. Measure and report on the performance of marketing campaigns, using data to drive insights and improvements. Stay abreast of emerging marketing trends and technologies. Build and maintain strong relationships with external agencies and partners.

Requirements

Master's degree in Marketing, Business Administration, or a related field. Minimum of 10 years of progressive experience in marketing, with at least 5 years in a senior marketing leadership role. Proven track record of developing and executing successful marketing strategies that drive significant business results. Extensive experience in digital marketing, content strategy, and brand management. Strong analytical skills and experience with marketing analytics tools (e.g., Google Analytics, CRM). Excellent leadership, communication, and interpersonal abilities. Demonstrated ability to manage budgets and lead teams effectively. Experience working within the consumer goods sector is highly desirable. Knowledge of the Gauteng market and consumer trends is a plus. Comfortable with a hybrid work schedule, balancing office-based strategy and remote execution.

Benefits

Our client offers a competitive executive salary package, including performance-based bonuses and potential for equity. Comprehensive health benefits, a retirement fund, and generous paid time off are provided. The hybrid work model offers flexibility. Opportunities for professional development and networking within the industry are abundant. Our Midrand office provides a collaborative and modern workspace. Join a dynamic team committed to innovation and brand growth. This role offers significant influence and career advancement potential in the vibrant Gauteng market.