Creative Digital Marketing Specialist

Placements24; George; Híbrido; ZAR 300.000 - 420.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Hybrid work model

Career development

Brand growth opportunities

Descripción de la vacante

Placements24 in George, Western Cape, is seeking a Creative Digital Marketing Specialist to lead hybrid campaigns across social, email, SEO, and display ads. You will craft compelling content, manage social channels, and drive lead generation while collaborating with designers for consistent branding.

The ideal candidate has 3+ years in digital marketing, strong writing skills, and proficiency with analytics to optimize performance. This role offers flexibility and growth in a dynamic team.

Formación

• 3+ years in digital marketing with campaign execution
• Experience with social media marketing, SEO/SEM, email marketing, and CMS
• Proficiency in using analytics tools (Google Analytics) to measure campaign effectiveness
• Excellent writing, editing, and communication skills
• Creative mindset with ability to generate innovative ideas
• Experience with Canva and Adobe Creative Suite is a plus
• Ability to work effectively in a hybrid environment
• A relevant degree or certification in Marketing or Communications

Responsabilidades

• Develop, implement, and manage digital marketing campaigns across social media, email, SEO/SEM, and display advertising.
• Create engaging content (text, image, video) for digital channels.
• Manage social media profiles and community engagement to build brand loyalty.
• Plan and execute email campaigns, including segmentation, automation, and performance tracking.
• Conduct keyword research and optimize website content for SEO.
• Monitor campaign performance using analytics tools and generate detailed reports.
• Collaborate with graphic designers and content creators to ensure brand consistency.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.

Descripción del empleo

About the Role

Our client is seeking a dynamic and results-oriented Creative Digital Marketing Specialist to join their growing team in George, Western Cape. This hybrid role offers the best of both worlds, combining the flexibility of remote work with the collaborative energy of an office environment. You will be responsible for developing and executing innovative digital marketing campaigns across various platforms, driving brand awareness, engagement, and lead generation. The ideal candidate is a strategic thinker with a passion for storytelling and a proven ability to craft compelling content that resonates with target audiences. You will work closely with the marketing team to define campaign objectives, analyze performance data, and continuously optimize strategies for maximum impact. This is a fantastic opportunity to make a significant contribution to our client's brand presence and growth within the vibrant Western Cape region.

Key Responsibilities

• Develop, implement, and manage innovative digital marketing campaigns across social media, email, SEO/SEM, and display advertising.
• Create engaging and high-quality content (text, image, video) for various digital channels.
• Manage social media profiles and community engagement to build brand loyalty.
• Plan and execute email marketing campaigns, including segmentation, automation, and performance tracking.
• Conduct keyword research and optimize website content for search engines (SEO).
• Monitor campaign performance using analytics tools and generate detailed reports on key metrics.
• Collaborate with graphic designers and content creators to ensure brand consistency.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.

Requirements

• Minimum of 3 years of experience in digital marketing, with a focus on campaign execution and content creation.
• Demonstrable experience with social media marketing, SEO/SEM, email marketing, and content management systems.
• Proficiency in using digital analytics tools (e.g., Google Analytics) to measure campaign effectiveness.
• Excellent writing, editing, and communication skills, with a keen eye for detail.
• Creative mindset with the ability to generate innovative campaign ideas.
• Experience with graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus.
• Ability to work effectively in a hybrid environment, balancing remote and in-office responsibilities.
• A relevant degree or certification in Marketing, Communications, or a related field.

Benefits

• Hybrid work model offering flexibility.
• Competitive annual salary of R .
• Opportunity to work on diverse and exciting marketing projects.
• Collaborative team environment in a scenic location.
• Professional development opportunities.
• Potential for career advancement within the company.
• Contribution to a growing brand.