Marketing Director

Placements24; Stellenbosch; Hybrid; ZAR 1,800,000 - 2,400,000; Full time

Benefits offered by this job

Competitive salary

Health insurance

Company car or travel allowance

Professional development

Equity potential

Paid time off

Team events

Job summary

Placements24 is seeking a dynamic Marketing Director to lead the organization’s marketing strategy from Stellenbosch, Western Cape. You will oversee brand management, digital campaigns, PR, and market research to drive growth and market share.

The role requires at least 8 years in marketing, with 4 in leadership, and a strong track record of data-driven campaigns, CRM, and marketing automation. MBA preferred. You will mentor a team and collaborate with external agencies.

Qualifications

• Bachelor’s degree in Marketing, Business Administration or related field; MBA is a plus.
• Minimum 8 years in marketing with at least 4 years in leadership roles.
• Proven track record leading campaigns that grow brand and sales.

Responsibilities

• Develop and implement comprehensive marketing strategies.
• Oversee brand management including positioning and identity.
• Lead integrated campaigns across digital, traditional and social channels.
• Manage the marketing budget and ROI.
• Mentor marketing team and collaborate with external agencies.
• Conduct market research and competitive analysis to inform strategy.
• Oversee digital marketing: SEO, SEM, content, social media.
• Build relationships with agencies and partners.
• Monitor metrics and report to senior management.
• Drive innovation and stay ahead of industry trends.

Skills

Leadership

Strategic thinking

Digital marketing

Brand management

ROI analysis

Market research

Communication

CRM systems

Team mentoring

Education

Bachelor's degree in Marketing/Business or related

MBA (preferred)

Tools

Marketing automation software

CRM platforms

Job description

About the Role

Our client, a fast-growing consumer goods company with a strong presence in the Western Cape region, is seeking an experienced and dynamic Marketing Director to lead their marketing efforts from their headquarters in Stellenbosch, Western Cape . This senior leadership position is responsible for developing and executing innovative marketing strategies that drive brand growth, increase market share, and enhance customer engagement. The ideal candidate will possess a comprehensive understanding of marketing principles, a proven ability to lead teams, and a strategic vision for brand development. You will oversee all marketing activities, including brand management, digital marketing, advertising, public relations, and market research. This is an exciting opportunity to shape the marketing direction of a reputable company in a vibrant region. We are looking for a creative and data-driven leader to elevate the brand's presence and impact.

Key Responsibilities

• Develop and implement comprehensive marketing strategies to achieve business objectives and brand goals.
• Oversee all aspects of brand management, including brand positioning, messaging, and identity.
• Lead the development and execution of integrated marketing campaigns across various channels (digital, traditional, social media).
• Manage the marketing budget effectively, ensuring optimal return on investment (ROI).
• Lead and mentor the marketing team, fostering a collaborative and results-oriented environment.
• Conduct market research and competitive analysis to identify opportunities and inform marketing strategies.
• Oversee digital marketing efforts, including SEO, SEM, content marketing, and social media engagement.
• Build and maintain strong relationships with external agencies and partners.
• Monitor marketing performance metrics and provide regular reports to senior management.
• Drive innovation in marketing approaches and stay abreast of industry trends.

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field; MBA is a plus.
• Minimum of 8 years of experience in marketing, with at least 4 years in a marketing leadership or management role.
• Proven track record of developing and executing successful marketing campaigns that drive brand growth and sales.
• Strong understanding of brand management, digital marketing, and integrated marketing communications.
• Experience with market research, data analysis, and ROI measurement.
• Excellent leadership, communication, and interpersonal skills.
• Proficiency in marketing automation tools and CRM systems.
• Strategic thinking and creative problem-solving abilities.
• Ability to manage multiple projects and deadlines effectively.
• Experience within the consumer goods sector in the Stellenbosch, Western Cape region is advantageous.

Benefits

• Competitive salary package with performance-based incentives.
• Comprehensive health, dental, and vision insurance.
• Generous paid time off and company holidays.
• Opportunities for professional development and advanced training.
• Company car or travel allowance.
• Exposure to strategic brand development initiatives.
• A dynamic and supportive team environment.
• Potential for equity in a growing company.
• Employee discounts on company products.
• Regular team-building events and social functions.