Head of Digital Marketing

Placements24; Durban; On-site; ZAR 1,200,000 - 2,000,000; Full time

Benefits offered by this job

Competitive salary

Health benefits

Performance bonuses

Professional development

Vibrant Durban office environment

Job summary

Placements24 is seeking a visionary Head of Digital Marketing to lead our client’s marketing efforts in Durban. This senior leadership role develops and executes comprehensive digital strategies to boost brand awareness, drive customer acquisition, and boost engagement.

The ideal candidate combines strategic thinking with hands-on leadership and a track record of data-driven campaigns. Based on-site in Durban, this role collaborates with executive teams and multiple departments to shape

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• Master's degree preferred.
• 8+ years in digital marketing with leadership experience.
• Proven track record of ROI-driven digital campaigns.

Responsibilities

• Develop and implement digital marketing strategies across channels.
• Lead SEO, SEM, social media, content, and email campaigns.
• Mentor and manage the digital marketing team.
• Analyze campaign data and optimize ROI.
• Oversee the digital marketing budget and resource allocation.
• Collaborate with Sales and Product Development to align goals.

Skills

Leadership

Digital marketing

SEO

SEM

Social media

Content strategy

Email marketing

Marketing automation

Analytics

Education

Bachelor's degree in Marketing/Communications/Business

Master's degree preferred

Tools

Google Analytics

AdWords

Job description

About the Role

Our client is a leading innovator in its sector and is seeking a visionary and results-driven Head of Digital Marketing to lead its marketing efforts. This senior leadership role is responsible for developing and executing comprehensive digital marketing strategies to enhance brand awareness, drive customer acquisition, and foster engagement. The ideal candidate will possess a deep understanding of the digital marketing landscape, including SEO, SEM, social media, content marketing, email marketing, and analytics. You will be instrumental in shaping our client's online presence and driving significant business growth. This position requires a strategic thinker with strong leadership capabilities and a passion for leveraging data to inform marketing decisions. You will manage a talented team of marketing professionals, guiding them in creating impactful campaigns and optimizing their performance. The role is based in Durban, KwaZulu-Natal, ZA, and requires an on-site presence to facilitate close collaboration with the broader executive team and other departments. Our client is committed to fostering a dynamic and collaborative work environment where innovation and creativity are highly valued. This is an unparalleled opportunity to take ownership of the digital marketing function and to make a substantial contribution to the company's success story. The objective is to elevate the brand's digital footprint and to achieve ambitious growth targets through cutting-edge marketing initiatives. The successful candidate will be a key player in defining and executing the company's go-to-market strategies in the digital realm, ensuring a consistent and compelling brand message across all platforms. Exceptional strategic planning and execution abilities are expected.

Key Responsibilities

• Develop and implement innovative digital marketing strategies across all relevant channels.
• Oversee the creation and execution of SEO, SEM, social media, content, and email marketing campaigns.
• Manage and mentor the digital marketing team, fostering a culture of creativity and performance.
• Analyze campaign performance data and provide actionable insights to optimize strategies and ROI.
• Manage the digital marketing budget effectively, ensuring optimal allocation of resources.
• Collaborate with other departments (Sales, Product Development) to ensure alignment of marketing efforts with business goals.
• Stay abreast of the latest digital marketing trends, tools, and technologies.
• Drive customer acquisition, retention, and engagement through effective digital campaigns.
• Develop and manage the company's online brand presence and reputation.
• Report on key digital marketing metrics and campaign performance to senior leadership.
• Lead A/B testing and other optimization efforts for maximum campaign effectiveness.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Master's degree preferred.
• Minimum of 8 years of experience in digital marketing, with at least 3 years in a leadership role.
• Proven track record of developing and executing successful digital marketing campaigns that drive measurable results.
• In-depth knowledge of SEO, SEM, social media marketing, content strategy, email marketing, and marketing automation.
• Strong analytical skills with proficiency in Google Analytics, Adwords, and other relevant tools.
• Excellent leadership, team management, and communication skills.
• Experience managing marketing budgets and optimizing spend for maximum ROI.
• Strategic thinking with the ability to translate business objectives into effective marketing plans.
• Experience in the Durban, KwaZulu-Natal, ZA market is a plus.
• Ability to work collaboratively in a team-oriented environment.
• Strong understanding of customer journey mapping and user experience optimization.

Benefits

• Highly competitive salary package.
• Comprehensive health, dental, and vision benefits.
• Performance-based bonuses and incentives.
• Opportunities for professional growth and development.
• A vibrant and collaborative office environment in Durban, KwaZulu-Natal, ZA.
• Retirement savings plan.
• Generous annual leave and company holidays.
• Employee wellness programs.
• Regular team-building activities and company events.
• Access to industry conferences and training.