Senior Digital Marketing Manager

Placements24; Pietermaritzburg; Hybrid; ZAR 900,000 - 1,300,000; Full time

Benefits offered by this job

Medical aid

Retirement fund

Performance-based bonuses

Professional development opportunities

Hybrid work model

Job summary

Placements24 in Pietermaritzburg, KwaZulu-Natal, is seeking a Senior Digital Marketing Manager to lead and execute integrated campaigns across SEO, SEM, social, email and content marketing, while driving engagement and ROI.

You will mentor a marketing team, analyze performance data with Google Analytics and Google Ads, collaborate with Sales, Product and Creative, manage budgets, and stay ahead of trends in the South African market.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 7+ years in digital marketing with at least 3 years in a leadership role.
• Proven expertise in SEO, SEM, PPC, social media marketing, email marketing, and content strategy.
• Strong analytical skills with proficiency in Google Analytics and Google Ads.
• Experience managing campaigns across Google, Facebook, Instagram and LinkedIn.
• Excellent leadership, communication and interpersonal skills.
• Experience with marketing automation platforms and CRM is desirable.
• Understanding of the South African market is advantageous.

Responsibilities

• Develop, implement, and manage comprehensive digital marketing strategies across channels.
• Analyze campaign performance data and provide insights to optimize ROI.
• Oversee execution of digital advertising campaigns across Google, Facebook, Instagram and LinkedIn.
• Lead and mentor a team of digital marketing specialists.
• Collaborate with sales, product development and creative teams for integrated campaigns.
• Manage the digital marketing budget and vendor relationships.

Skills

Campaign management

Leadership

Analytics

Strategic thinking

Communication

Cross-functional collaboration

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Google Analytics

Google Ads

Facebook Ads

LinkedIn Ads

CRM systems

Marketing automation

Job description

About the Role

Our client, a dynamic and rapidly expanding digital agency, is seeking a highly experienced and results-driven Senior Digital Marketing Manager to join their innovative team in Pietermaritzburg, KwaZulu-Natal . This pivotal role will involve developing and executing comprehensive digital marketing strategies that enhance brand visibility, drive customer engagement, and achieve key business objectives. The ideal candidate will possess a deep understanding of the digital landscape, a proven track record of successful campaign management, and the ability to lead and mentor a team of marketing professionals. We are looking for a strategic thinker who is passionate about leveraging cutting-edge marketing technologies and data analytics to deliver exceptional outcomes. This is a unique opportunity to make a significant impact within a forward-thinking organization that values creativity and performance.

Key Responsibilities

Develop, implement, and manage comprehensive digital marketing strategies across various channels including SEO, SEM, social media, email marketing, and content marketing. Analyze campaign performance data, identify trends, and provide actionable insights to optimize future marketing efforts and maximize ROI. Manage and oversee the execution of digital advertising campaigns, ensuring alignment with brand messaging and business goals. Lead and mentor a team of digital marketing specialists, fostering a collaborative and high-performing work environment. Stay abreast of the latest digital marketing trends, tools, and best practices, and integrate them into our client's strategies. Collaborate with cross-functional teams, including sales, product development, and creative, to ensure cohesive brand messaging and integrated campaign execution. Manage the digital marketing budget effectively, allocating resources to maximize impact and efficiency. Develop and maintain strong relationships with external vendors and partners.

Requirements

Bachelor's degree in Marketing, Communications, Business, or a related field. A Master's degree is a plus. Minimum of 7 years of progressive experience in digital marketing, with at least 3 years in a management or leadership role. Proven expertise in SEO, SEM, PPC, social media marketing, email marketing, and content strategy. Strong analytical skills with proficiency in Google Analytics, Google Ads, and other relevant marketing analytics tools. Demonstrable experience in managing and optimizing digital advertising campaigns across platforms like Google, Facebook, Instagram, and LinkedIn. Excellent leadership, communication, and interpersonal skills, with the ability to inspire and guide a team. Strategic thinking and problem-solving abilities, with a data-driven approach to decision-making. Experience with marketing automation platforms and CRM systems is highly desirable. A strong understanding of the South African market is advantageous.

Benefits

Our client offers a competitive salary package commensurate with experience, along with a comprehensive benefits program. This includes medical aid, a retirement fund, and performance-based bonuses. Employees will have access to ongoing professional development opportunities, including workshops, conferences, and training programs. The company fosters a supportive and collaborative work culture, with opportunities for career advancement. In addition, employees can enjoy flexible working arrangements as part of our hybrid model, promoting a healthy work-life balance. Regular team-building events and a vibrant office environment in Pietermaritzburg contribute to a rewarding employee experience.