Director of Marketing and Brand Strategy

Placements24; Cape Town; On-site; ZAR 1,400,000 - 2,000,000; Full time

Benefits offered by this job

Performance bonus

Medical aid

Paid time off

Professional development

Equity opportunities

Job summary

Placements24 is seeking a visionary Director of Marketing and Brand Strategy to lead our Cape Town marketing efforts. This senior role requires a track record of building strong brand narratives, driving multi-channel campaigns, and delivering customer growth in the South African context.

You will shape the brand across digital, content, social, and traditional channels, lead a high-performance team, and partner with sales, product, and other departments to implement integrated go-to-market

Qualifications

• Bachelor-level degree in Marketing, Communications, Business or related field.
• MBA or Master’s in Marketing is highly preferred.
• Minimum 10 years of progressive marketing experience with 5+ in senior leadership, preferably in ecommerce/retail.

Responsibilities

• Develop and execute comprehensive marketing strategies for the Cape Town market and beyond.
• Oversee multi-channel campaigns across digital, social, content and traditional channels.
• Manage the brand identity and ensure consistent messaging across touchpoints.
• Conduct market research and competitive analysis to identify opportunities.
• Lead and mentor the marketing team to achieve high performance.
• Manage the marketing budget and optimize ROI.

Skills

Leadership

Brand strategy

Digital marketing

Data analysis

CRM experience

Education

Bachelor's degree in Marketing/Communications/Business

MBA or Master's in Marketing

Tools

CRM systems

Marketing automation tools

SEO/SEM tools

Job description

About the Role

Our client, a rapidly expanding e-commerce enterprise, is seeking an visionary Director of Marketing and Brand Strategy to lead their marketing efforts in Cape Town, Western Cape . This senior leadership position requires a creative thinker with a proven history of developing and executing successful marketing campaigns that drive brand growth and customer acquisition. You will be responsible for shaping the overall brand narrative and ensuring consistent messaging across all platforms. The ideal candidate will possess a deep understanding of digital marketing, market trends, and consumer behavior within the South African context. This is an exciting opportunity to influence the strategic direction of a dynamic company in a vibrant market.

Key Responsibilities

• Develop and execute comprehensive marketing strategies aligned with business objectives for the Cape Town market and beyond.
• Oversee the creation and implementation of innovative marketing campaigns across digital, social media, content, and traditional channels.
• Manage the company's brand identity and ensure consistent brand messaging and positioning across all touchpoints.
• Conduct market research and competitive analysis to identify new opportunities and stay ahead of industry trends.
• Lead and mentor the marketing team, fostering a collaborative and high-performance culture.
• Manage the marketing budget effectively, ensuring optimal allocation of resources and maximizing ROI.
• Analyze marketing campaign performance and provide actionable insights and reports to senior management.
• Collaborate with sales, product development, and other departments to ensure integrated go-to-market strategies.
• Develop and manage public relations efforts to enhance brand reputation and media presence.
• Oversee website content strategy, SEO, SEM, and paid advertising initiatives.

Requirements

• A Bachelor's degree in Marketing, Communications, Business, or a related field.
• An MBA or a Master's in Marketing is highly preferred.
• Minimum of 10 years of progressive experience in marketing, with at least 5 years in a senior leadership role, preferably within the e-commerce or retail sector.
• Demonstrated success in developing and executing impactful brand strategies and multi-channel marketing campaigns.
• Expertise in digital marketing, including SEO, SEM, social media marketing, content marketing, and email marketing.
• Strong understanding of market research, consumer insights, and competitive analysis.
• Excellent leadership, team management, and communication skills.
• Proven ability to manage budgets and measure campaign effectiveness (ROI).
• Experience with CRM systems and marketing automation tools.
• Creative thinker with strong analytical and problem-solving abilities.
• A passion for building brands and driving business growth.
• Ability to work effectively in a fast-paced, evolving environment.

Benefits

• Our client provides a highly competitive salary and an attractive bonus structure tied to performance.
• A comprehensive medical aid package, including dental and vision coverage, is offered.
• Employees receive a generous amount of paid time off, including vacation, sick leave, and public holidays.
• Opportunities for professional development, including conferences and training, are readily available.
• A modern office space in a prime Cape Town location is provided, along with subsidized canteen facilities.
• The company culture fosters innovation and collaboration, with regular team-building events.
• Potential for equity or stock options for exceptional performance.