Senior Marketing Manager

Placements24; Mbombela (Nelspruit); Hybrid; ZAR 1,200,000 - 1,800,000; Full time

Benefits offered by this job

Hybrid work model

Competitive salary and bonuses

Professional development

Job summary

Placements24 is seeking an experienced Senior Marketing Manager in Nelspruit, Mpumalanga. The role develops and executes integrated marketing strategies to boost brand visibility, engage customers, and hit sales targets.

Hybrid work balance combines remote flexibility with in-office collaboration in Nelspruit. You will lead a marketing team, manage budgets, oversee campaigns across digital and traditional channels, and partner with sales and product teams to drive growth.

Qualifications

• Minimum 7+ years in marketing management with a proven track record.
• Experience developing integrated campaigns across multiple channels.
• Strong leadership and budgeting abilities.
• Proficient in digital marketing (SEO, SEM, social, email) and analytics.

Responsibilities

• Develop and implement integrated marketing strategies across channels.
• Oversee marketing campaigns, budgets, and ROI.
• Conduct market research and analyze trends.
• Lead and mentor the marketing team.
• Coordinate with sales, product, and external agencies.
• Ensure brand consistency across communications.
• Monitor campaign performance and report insights to leadership.

Skills

Leadership

Digital marketing

Marketing analytics

Campaign management

Communication

Budget management

Team mentoring

Strategic planning

Education

Bachelor's degree in Marketing or related field

Master's degree

Tools

CRM systems

Marketing automation platforms

Job description

About the Role

Our client, a leading consumer goods company, is seeking an experienced Senior Marketing Manager to join their vibrant team in **Nelspruit, Mpumalanga**. This pivotal role involves developing and executing comprehensive marketing strategies to enhance brand visibility, drive customer engagement, and achieve sales targets. You will be responsible for overseeing various marketing campaigns, managing budgets, and leading a team of marketing professionals. The ideal candidate possesses a deep understanding of market trends, digital marketing channels, and traditional marketing approaches, coupled with strong leadership and analytical skills. This hybrid position offers the flexibility to balance remote work with essential in-office collaboration in **Nelspruit**, ensuring a dynamic and productive work environment. You will have the opportunity to make a significant impact on brand growth and market penetration. We are looking for a strategic thinker with a proven track record of success in driving marketing initiatives.

Key Responsibilities

• Develop and implement integrated marketing strategies and campaigns across various channels (digital, social media, print, events, etc.).
• Manage the marketing budget effectively, ensuring optimal allocation of resources and ROI.
• Conduct market research and analysis to identify target audiences, competitive landscape, and emerging trends.
• Oversee the creation of compelling marketing collateral, content, and advertising materials.
• Lead and mentor the marketing team, fostering a collaborative and high-performing environment.
• Monitor and analyze campaign performance, providing regular reports and insights to senior management.
• Collaborate with sales, product development, and other departments to align marketing efforts with business objectives.
• Manage relationships with external agencies and vendors.
• Ensure brand consistency across all marketing communications.
• Stay up-to-date with the latest marketing technologies and best practices.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field; Master's degree is a plus.
• 7+ years of progressive experience in marketing management.
• Proven track record of developing and executing successful marketing campaigns that drive measurable results.
• Strong understanding of digital marketing channels (SEO, SEM, social media, email marketing, content marketing).
• Experience with marketing automation platforms and CRM systems.
• Excellent leadership, team management, and interpersonal skills.
• Strong analytical and problem-solving abilities, with proficiency in marketing analytics tools.
• Exceptional written and verbal communication skills.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Experience in the consumer goods industry is preferred.

Benefits

• Competitive salary and performance-based bonuses.
• Hybrid work model offering work-life balance.
• Opportunity to lead marketing initiatives for a well-known brand.
• Professional development and networking opportunities.
• Collaborative work environment in **Nelspruit**.
• Comprehensive medical and dental coverage.
• Generous paid time off.