Senior Marketing Manager

Placements24; Benoni; Ibrido; ZAR 900.000 - 1.200.000; Tempo pieno

Vantaggi offerti da questo lavoro

Competitive salary

Performance bonuses

Health and retirement benefits

Hybrid work arrangement

Professional development opportunities

Descrizione del lavoro

Placements24 is seeking a Senior Marketing Manager to lead our client’s marketing initiatives in Benoni, Gauteng. You will develop and execute comprehensive strategies to boost brand visibility, engage customers, and drive business growth.

You will oversee digital marketing, content creation, campaigns, and market research, collaborating with sales and product teams. This role offers hybrid flexibility and a chance to shape the brand’s narrative in a dynamic consumer goods environment.

Competenze

• Bachelor's degree in Marketing or related field.
• 7+ years of marketing experience with at least 3 years in a managerial role.
• Strong knowledge of digital marketing channels and tools.
• Excellent communication and project management skills.

Mansioni

• Develop and implement integrated marketing strategies aligned with goals.
• Manage campaigns from concept to analysis and optimization.
• Oversee digital marketing (SEO, SEM, social, email, content).
• Lead the creation of marketing collateral and assets.
• Conduct market research and competitive analysis.
• Manage marketing budget and ROI.
• Collaborate with sales, product, and external agencies.
• Track, analyze, and report campaign performance.
• Build relationships with media and influencers.
• Stay updated on marketing trends and technologies.

Conoscenze

Marketing strategy

Digital marketing

Campaign management

Content creation

Budget management

Team leadership

Market research

Copywriting

Data analysis

Communication skills

Project management

Formazione

Bachelor's degree in Marketing/Communications/Business Admin

Master's degree (preferred)

Strumenti

Google Analytics

SEO

SEM

Social media platforms

Email marketing software

Descrizione del lavoro

About the Role

Our client, a well-established consumer goods company, is looking for a creative and strategic Senior Marketing Manager to lead their marketing initiatives in Benoni, Gauteng. This role is responsible for developing and executing comprehensive marketing strategies to enhance brand visibility, drive customer engagement, and achieve business objectives. You will oversee all aspects of marketing, including digital marketing, content creation, campaign management, and market research. The ideal candidate possesses a deep understanding of modern marketing principles, a flair for creative campaign development, and a proven track record of delivering measurable results. This is an exciting opportunity to shape the brand's narrative and make a significant impact on market penetration and growth within a dynamic sector. The role involves a hybrid work arrangement, allowing for both office-based collaboration and remote flexibility.

Key Responsibilities

• Develop and implement integrated marketing strategies aligned with company goals and target markets.
• Manage the entire lifecycle of marketing campaigns, from concept and planning to execution and analysis.
• Oversee digital marketing efforts, including SEO, SEM, social media marketing, email marketing, and content marketing.
• Lead the creation of compelling marketing collateral, including website content, brochures, advertisements, and social media posts.
• Conduct market research and competitive analysis to identify opportunities and inform marketing strategies.
• Manage the marketing budget, ensuring efficient allocation of resources and maximum ROI.
• Collaborate with sales, product development, and external agencies to ensure cohesive brand messaging.
• Track, analyze, and report on the performance of marketing campaigns, providing insights for optimization.
• Build and maintain strong relationships with media, influencers, and industry partners.
• Stay current with marketing trends, technologies, and best practices.

Requirements

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field. A Master's degree is a plus.
• Minimum of 7 years of experience in marketing, with at least 3 years in a managerial or senior leadership role.
• Proven experience in developing and executing successful marketing strategies, particularly in the consumer goods sector.
• Strong knowledge of digital marketing channels and tools (Google Analytics, social media platforms, email marketing software).
• Excellent creative thinking, copywriting, and content creation skills.
• Proficiency in market research methodologies and data analysis.
• Strong project management and organizational skills.
• Excellent communication, presentation, and interpersonal skills.
• Ability to manage budgets effectively and report on financial performance.
• Experience working in a hybrid environment, demonstrating self-discipline and effective remote collaboration.

Benefits

• Our client offers a competitive salary, performance-based bonuses, and comprehensive health and retirement benefits.
• Opportunities for professional development, including marketing certifications and attendance at industry conferences, are provided.
• The company promotes a collaborative and innovative work environment, with a focus on career growth.
• Employees enjoy a hybrid work arrangement, offering flexibility and work-life balance.
• This role provides significant autonomy and the opportunity to drive brand strategy for a respected company in Benoni, Gauteng.