Senior Marketing Manager - Digital Strategy

Placements24; East London; On-site; ZAR 900,000 - 1,300,000; Full time

Benefits offered by this job

Health insurance

Annual bonus

Retirement plan

Professional development

Job summary

Placements24 in East London, Eastern Cape, ZA, is seeking a Senior Marketing Manager to lead our digital initiatives. You will craft and execute strategies to boost brand visibility, engagement, and market share, working closely with sales, product, and creative teams.

The role requires 5+ years in digital marketing, strong analytics, and leadership, with a focus on SEO, SEM, content, and CRM-driven campaigns. This on-site, full-time position offers a competitive package.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Master's degree is a plus.

Responsibilities

• Develop and implement comprehensive digital marketing strategies aligned with business objectives.
• Oversee all digital channels including SEO, SEM, social media, email, and content marketing.
• Manage the digital marketing budget to maximize ROI.
• Analyze campaign data, generate reports, and provide actionable optimization insights.
• Lead content marketing to build brand awareness and drive leads.
• Manage social media presence and engagement across platforms.
• Collaborate with sales, product development, and creative teams for cohesive messaging.
• Stay updated with digital marketing trends and opportunities.
• Oversee external agencies and vendors.

Skills

Digital marketing management

SEO

SEM

Analytics

Leadership

Budget management

CRM systems

Campaign management

Education

Bachelor's degree in Marketing, Business Administration, Communications, or related field

Master's degree

Tools

Google Analytics

CRM software

Marketing automation platforms

Job description

About the Role

Our client, a leading consumer goods company with a significant presence in **East London, Eastern Cape, ZA**, is looking for a strategic and results-oriented Senior Marketing Manager to lead their digital marketing initiatives. This role is crucial for developing and executing innovative digital strategies that enhance brand visibility, drive customer engagement, and increase market share. The ideal candidate possesses extensive experience in digital marketing, a deep understanding of SEO, SEM, social media, content marketing, and analytics, and a proven ability to manage campaigns from conception to completion. This is a **East London, Eastern Cape, ZA**-based, non-remote position requiring your full-time commitment to our office. You will be instrumental in shaping our brand's digital footprint and driving business growth.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies aligned with business objectives.
• Oversee all digital marketing channels, including SEO, SEM, social media marketing, email marketing, and content marketing.
• Manage the digital marketing budget, allocating resources effectively to maximize ROI.
• Analyze campaign performance data, generate reports, and provide actionable insights for optimization.
• Develop and execute content marketing strategies to build brand awareness and drive lead generation.
• Manage social media presence and engagement across relevant platforms.
• Collaborate with internal teams (e.g., sales, product development, creative) to ensure cohesive brand messaging.
• Stay current with digital marketing trends, technologies, and best practices.
• Identify and evaluate new digital marketing opportunities and platforms.
• Manage external agencies and vendors as needed to support digital marketing efforts.

Requirements

• A Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• A Master's degree is a plus.
• Minimum of 5 years of progressive experience in digital marketing management.
• Proven track record of developing and executing successful digital marketing campaigns.
• In-depth knowledge of SEO, SEM, Google Analytics, social media platforms, and email marketing tools.
• Strong analytical skills with the ability to interpret data and translate it into strategic actions.
• Excellent leadership, project management, and communication skills.
• Experience managing marketing budgets and optimizing spend.
• Proficiency in marketing automation platforms and CRM systems.
• Ability to work effectively in a fast-paced, collaborative environment.
• Creative thinking and a passion for innovation in digital marketing.

Benefits

Our client offers a competitive salary and a comprehensive benefits package for this **East London, Eastern Cape, ZA**-based role. Benefits include a comprehensive health insurance plan, a generous annual bonus structure, and a retirement savings plan. Opportunities for professional development include access to industry conferences, training programs, and leadership development initiatives. You will work in a dynamic and supportive office environment with a team dedicated to brand excellence and market leadership. The company provides ample opportunities for career advancement and professional growth within the marketing domain.