Lead Social Media Marketing Manager

Placements24; George; On-site; ZAR 900,000 - 1,100,000; Full time

Benefits offered by this job

Competitive salary

Creative work environment

Professional development

Benefits package

Direct client impact

Job summary

Placements24 in George, Western Cape, is seeking a Lead Social Media Marketing Manager to develop and execute social media strategies across platforms, align with client goals, and drive brand visibility. You will lead a team of social media specialists, oversee content creation, scheduling, community engagement, and performance analysis to deliver measurable marketing outcomes for a diverse client base.

The role demands a strategic thinker with deep platform knowledge and proven leadership,

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• 6+ years of experience in social media marketing, with at least 2 years in a leadership role.
• Proven success in developing and executing impactful social media strategies for brands.
• Deep knowledge of major platforms, algorithms, and best practices.
• Experience with social media management tools and analytics platforms.
• Excellent content creation and copywriting skills.
• Strong analytical skills; translate data into strategies.
• Proven ability to lead and motivate a team.
• Experience in paid social media advertising is essential.

Responsibilities

• Develop and implement comprehensive social media strategies aligned with business goals and client objectives.
• Manage and grow the company's presence across Facebook, Instagram, Twitter, LinkedIn, TikTok, and more.
• Create, curate, and schedule engaging content (text, image, video).
• Monitor channels for trends, competitors, and audience sentiment.
• Engage with the online community; respond to comments and messages.
• Analyze data to derive insights; optimize campaigns and report results.
• Lead, mentor, and inspire a team of social media coordinators and specialists.
• Collaborate with other marketing teams to ensure brand consistency.
• Manage social media advertising budgets and campaigns for reach and engagement.

Skills

Social media strategy

Leadership

Content creation

Analytics

Paid social advertising

Team management

Education

Bachelor's degree in Marketing

Tools

Hootsuite

Buffer

Sprout Social

Analytics platforms

Job description

About the Role

Our client is a premier marketing and advertising firm based in the scenic city of **George, Western Cape**, and they are actively searching for an innovative and results-driven Lead Social Media Marketing Manager. This senior position is crucial for spearheading the development and execution of all social media strategies, ensuring alignment with overall marketing objectives and client brand positioning. The successful candidate will be responsible for managing the entire social media lifecycle, from content creation and scheduling to community engagement and performance analysis. They will lead a dedicated team of social media specialists, fostering a collaborative and high-performing environment. This role requires a strategic thinker with a keen eye for detail, a deep understanding of current social media trends and platform algorithms, and the ability to translate creative concepts into engaging online experiences. The Lead Social Media Marketing Manager will play a key role in enhancing brand visibility, driving audience growth, and achieving measurable marketing outcomes for a diverse clientele. This is a fantastic opportunity to make a significant impact in a growing company.

Key Responsibilities

• Develop and implement comprehensive social media strategies to align with business goals and client objectives.
• Manage and grow the company's presence across all relevant social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok).
• Create, curate, and schedule engaging and high-quality content, including text, image, and video posts.
• Monitor social media channels for industry trends, competitor activities, and audience sentiment.
• Engage with the online community, respond to comments and messages, and foster positive relationships with followers.
• Analyze social media data and performance metrics to identify insights, optimize campaigns, and report on results.
• Lead, mentor, and inspire a team of social media coordinators and specialists.
• Collaborate with other marketing departments to ensure brand consistency and integrated campaign efforts.
• Manage social media advertising budgets and campaigns for maximum reach and engagement.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Minimum of 6 years of experience in social media marketing, with at least 2 years in a leadership or managerial role.
• Demonstrated success in developing and executing impactful social media strategies for brands.
• In-depth knowledge of major social media platforms, their algorithms, and best practices.
• Experience with social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms.
• Excellent content creation and copywriting skills.
• Strong analytical skills with the ability to interpret data and translate it into actionable strategies.
• Proven ability to lead and motivate a team.
• Experience in paid social media advertising is essential.

Benefits

• A competitive salary reflecting your expertise and leadership capabilities.
• The opportunity to work with a leading marketing agency in **George, Western Cape**.
• A dynamic and creative work environment.
• Professional development and training opportunities.
• Comprehensive benefits package.
• Direct impact on client success and brand growth.
• Be part of a passionate and dedicated marketing team.