Senior E-commerce Specialist

Placements24; Randburg; Remote; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Medical aid

Retirement fund

Remote-friendly role

Professional development opportunities

Job summary

Placements24 is seeking a Senior E-commerce Specialist to lead online sales and digital strategy. The role is fully remote within South Africa and requires strong knowledge of e-commerce trends, digital marketing, and platform management.

You will drive revenue growth, optimize user experience across channels, and collaborate with marketing, sales, and IT to execute a cohesive online strategy. A proven FMCG background is preferred.

Qualifications

• Bachelor's degree in Marketing or related field.
• 5–7 years in e-commerce management and digital marketing.
• Proven track record of driving online sales growth.
• Extensive knowledge of SEO, SEM, social media, email marketing and content strategy.
• Experience with Shopify, Magento or WooCommerce and CMS.
• Strong analytical skills with Google Analytics.

Responsibilities

• Develop and execute comprehensive e-commerce strategies to drive online sales and revenue growth.
• Manage and optimize e-commerce platforms for a seamless user experience.
• Plan and implement digital marketing campaigns (SEO, SEM, social media, email, content).
• Analyze performance data, website analytics and customer behavior for insights.
• Manage online product listings for accuracy and appeal.
• Collaborate with marketing, sales and IT for cohesive online strategy.
• Stay updated on e-commerce trends and best practices in FMCG.
• Manage online advertising budgets and optimize ROI.
• Develop and nurture relationships with e-commerce partners and retailers.
• Monitor competitor activity and identify opportunities.

Skills

Strategic thinking

Digital marketing

Analytics

Communication

Education

Bachelor's in Marketing

Tools

Google Analytics

Shopify

Magento

WooCommerce

Job description

About the Role

Our client, a distinguished Fast-Moving Consumer Goods (FMCG) company, is seeking a highly experienced and results-driven Senior E-commerce Specialist to lead their online sales and digital strategy. This is a fully remote position, allowing you to work from anywhere within South Africa. The role is critical in driving online sales performance, optimizing digital platforms, and enhancing the online customer experience across various e-commerce channels. The ideal candidate will possess a deep understanding of e-commerce trends, digital marketing, and online sales strategy, specifically within the FMCG sector. This is an exceptional opportunity to make a significant impact on our client's digital footprint and online growth.

Key Responsibilities

• Develop and execute comprehensive e-commerce strategies to drive online sales, revenue growth, and market share.
• Manage and optimize the company's e-commerce platforms, ensuring a seamless and engaging user experience.
• Plan and implement digital marketing campaigns, including SEO, SEM, social media marketing, email marketing, and content marketing, to drive traffic and conversions.
• Analyze e-commerce performance data, website analytics, and customer behavior to identify trends, insights, and areas for improvement.
• Manage online product listings, ensuring accuracy, appeal, and searchability.
• Collaborate with marketing, sales, and IT teams to ensure cohesive online strategy and execution.
• Stay abreast of emerging e-commerce trends, technologies, and best practices within the FMCG industry.
• Manage online advertising budgets and optimize spend for maximum ROI.
• Develop and nurture relationships with key e-commerce partners and online retailers.
• Monitor competitor e-commerce activities and identify opportunities to gain a competitive advantage.

Requirements

• Bachelor's degree in Marketing, Digital Media, Business Administration, or a related field.
• Minimum of 5-7 years of progressive experience in e-commerce management and digital marketing, preferably in the FMCG industry.
• Proven track record of successfully driving online sales growth and managing e-commerce platforms.
• Extensive knowledge of SEO, SEM, social media marketing, email marketing, and content strategy.
• Strong analytical skills with the ability to interpret complex data and generate actionable insights using tools like Google Analytics.
• Experience with e-commerce platforms (e.g., Shopify, Magento, WooCommerce) and CMS.
• Excellent communication, project management, and collaboration skills.
• Ability to work independently and proactively in a remote work environment.
• Creative thinking and a passion for digital innovation.
• Experience with online advertising and budget management.

Benefits

• Our client offers a competitive salary and benefits package, including medical aid and a retirement fund.
• This fully remote role provides significant flexibility and autonomy.
• You will have access to extensive professional development opportunities and the chance to shape the digital future of a leading FMCG company.
• This position offers the advantage of remote work, allowing for a great work-life balance.