Digital Marketing Specialist - E-commerce FMCG

Placements24; LegKraal Gate; Hybrid; ZAR 380,000 - 520,000; Full time

Benefits offered by this job

Medical aid

Retirement fund contributions

Training and career advancement

Remote work across South Africa

Job summary

Placements24 is seeking a Digital Marketing Specialist to grow our client's e‑commerce presence across SA. This fully remote role requires expertise in SEO, SEM, social media, content creation, and data analytics, with a proven track record in e‑commerce environments.

Responsibilities include developing campaigns across channels, optimizing site content, launching PPC efforts, managing social content, and leveraging analytics to drive growth while collaborating with creative teams and agencies.

Qualifications

• Bachelor's degree in Marketing, Digital Media, Communications or related field.
• 2–4 years of digital marketing experience with a focus on e‑commerce and FMCG.
• Proven experience in SEO, SEM, social media marketing and content marketing.
• Proficiency with digital marketing tools and platforms (GA, Google Ads, Facebook Ads, email software).
• Strong analytical and data interpretation skills.
• Excellent written and verbal communication skills.
• Ability to work independently and manage multiple projects remotely.
• Creative thinker with passion for digital innovation.
• Understanding of e‑commerce platforms and best practices.
• Legally authorized to work in South Africa.

Responsibilities

• Develop and manage comprehensive digital marketing campaigns across SEO, SEM, social media, email and content marketing.
• Optimize website content and structure to improve organic rankings and drive traffic.
• Plan and execute paid advertising campaigns to achieve targeted ROI.
• Manage social media presence and create engaging content.
• Develop and implement email marketing strategies to nurture leads.
• Analyze website traffic and campaign performance using analytics tools.
• Generate regular reports with insights and recommendations.
• Collaborate with creative teams and external agencies on marketing assets.
• Stay updated on latest digital marketing trends in FMCG and e‑commerce.
• Manage the online customer journey from discovery to purchase.

Skills

Analytical skills

Communication

Independent work

Creative thinking

Digital marketing

Education

Bachelor's degree in Marketing/Digital Media/Communications

Tools

Google Analytics

Google Ads

Facebook Ads Manager

Email marketing software

Job description

About the Role

Our client, a rapidly expanding leader in the Fast-Moving Consumer Goods (FMCG) sector, is actively seeking a talented and results-oriented Digital Marketing Specialist to drive their e‑commerce presence. This is a fully remote position, allowing you to work from anywhere within South Africa . The specialist will be responsible for developing and executing innovative digital marketing strategies to increase online brand awareness, drive website traffic, and boost e‑commerce sales across various platforms. The ideal candidate will possess a strong understanding of SEO, SEM, social media marketing, content creation, and data analytics, with a proven track record in e‑commerce environments. This role is crucial for shaping our client’s online growth and success in the digital marketplace.

Key Responsibilities

• Develop, implement, and manage comprehensive digital marketing campaigns across multiple channels (SEO, SEM, social media, email marketing, content marketing).
• Optimize website content and structure for search engines (SEO) to improve organic rankings and drive traffic.
• Plan and execute paid advertising campaigns (PPC, social media ads) to achieve targeted ROI.
• Manage social media presence, creating engaging content and fostering community interaction.
• Develop and implement email marketing strategies to nurture leads and drive customer loyalty.
• Analyze website traffic, campaign performance, and customer behavior using analytics tools (e.g., Google Analytics).
• Generate regular reports on digital marketing performance, providing insights and recommendations for improvement.
• Collaborate with creative teams and external agencies to develop compelling marketing assets.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices in the FMCG and e‑commerce sectors.
• Manage the online customer journey, ensuring a seamless and positive experience from discovery to purchase.

Requirements

• Bachelor's degree in Marketing, Digital Media, Communications, or a related field.
• 2-4 years of experience in digital marketing, with a strong focus on e‑commerce and the FMCG industry.
• Proven experience in SEO, SEM, social media marketing, and content marketing.
• Proficiency with digital marketing tools and platforms (e.g., Google Analytics, Google Ads, Facebook Ads Manager, email marketing software).
• Strong analytical and data interpretation skills.
• Excellent written and verbal communication skills.
• Ability to work independently and manage multiple projects effectively in a remote setting.
• Creative thinking and a passion for digital innovation.
• Understanding of e‑commerce platforms and best practices.
• Must be legally authorized to work in South Africa .

Benefits

• This fully remote role offers a competitive salary and potential for performance‑based bonuses.
• Comprehensive medical aid and retirement fund contributions are provided.
• Our client is dedicated to fostering professional growth and offers excellent opportunities for training and career advancement.
• Work from anywhere in South Africa and be a key contributor to the digital transformation of a leading FMCG company.
• This is an excellent opportunity for a driven digital marketer looking to make a significant impact in the online space.