E-commerce Specialist - FMCG Online Sales

Placements24; Gqeberha; Hybrid; ZAR 350,000 - 550,000; Full time

Benefits offered by this job

Fully remote

Flexible schedule

Home office stipend

Professional development

Bonuses

Job summary

Placements24 in South Africa seeks an experienced E-commerce Specialist to drive online sales for a growing FMCG portfolio. You will optimize product listings, plan digital campaigns, and analyze performance from a fully remote location.

You'll collaborate with marketing, sales, and operations to ensure a seamless customer journey, while leveraging Shopify/WooCommerce, and Takealot/Amazon marketplaces to maximize traffic and conversions.

Qualifications

• Bachelor’s degree in Marketing, Business, E-commerce or related field.
• 3–5 years in e-commerce management or digital marketing within FMCG.
• Proficiency with Shopify/WooCommerce and analytics tools (Google Analytics).

Responsibilities

• Develop and implement effective e-commerce strategies to drive online sales, customer acquisition, and retention for FMCG products.
• Manage and optimize product listings on online marketplaces and the company’s e-commerce website, ensuring accurate descriptions, high-quality images, and competitive pricing.
• Plan and execute digital marketing campaigns, including SEO, SEM, social media marketing, email marketing, and affiliate marketing, to drive traffic and conversions.
• Monitor and analyze website traffic, sales data, and customer behavior using analytics tools (e.g., Google Analytics) to identify trends and opportunities for improvement.
• Manage the customer journey on the e-commerce platform, from initial browsing to checkout and post-purchase engagement.
• Collaborate with internal teams (marketing, sales, operations) to ensure a seamless online customer experience and efficient order fulfillment.
• Stay up-to-date with the latest e-commerce trends, technologies, and best practices in the FMCG industry.
• Manage online advertising budgets and optimize campaign spend for maximum ROI.
• Conduct A/B testing on website elements, marketing messages, and promotional offers to improve performance.
• Prepare regular reports on e-commerce performance, insights, and recommendations for senior management.

Skills

E-commerce strategy

Digital marketing

SEO/SEM

Analytics

Shopify/WooCommerce

Remote work

Education

Bachelor's degree in Marketing / E-commerce

Tools

Shopify

WooCommerce

Google Analytics

Job description

About the Role

Our client, a dynamic and rapidly expanding player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a skilled and motivated E-commerce Specialist to drive their online sales strategy. This position, based in Port Elizabeth, Eastern Cape , is designed as a fully remote role, offering significant flexibility and autonomy. The ideal candidate will possess a strong understanding of e-commerce platforms, digital marketing strategies, and online consumer behavior, with a proven ability to optimize online sales funnels and enhance the digital customer experience. You will be responsible for managing product listings, implementing online marketing campaigns, analyzing website performance, and driving traffic and conversion rates for our diverse range of FMCG products. This is an exceptional opportunity for an e-commerce enthusiast to make a tangible impact in a growing market, working remotely from anywhere within South Africa. We are looking for a data-driven individual who is passionate about digital growth and possesses excellent analytical and execution skills.

Key Responsibilities

• Develop and implement effective e-commerce strategies to drive online sales, customer acquisition, and retention for FMCG products.
• Manage and optimize product listings on various online marketplaces and the company's e-commerce website, ensuring accurate descriptions, high-quality images, and competitive pricing.
• Plan and execute digital marketing campaigns, including SEO, SEM, social media marketing, email marketing, and affiliate marketing, to drive traffic and conversions.
• Monitor and analyze website traffic, sales data, and customer behavior using analytics tools (e.g., Google Analytics) to identify trends and opportunities for improvement.
• Manage the customer journey on the e-commerce platform, from initial browsing to checkout and post-purchase engagement.
• Collaborate with internal teams (marketing, sales, operations) to ensure a seamless online customer experience and efficient order fulfillment.
• Stay up-to-date with the latest e-commerce trends, technologies, and best practices in the FMCG industry.
• Manage online advertising budgets and optimize campaign spend for maximum ROI.
• Conduct A/B testing on website elements, marketing messages, and promotional offers to improve performance.
• Prepare regular reports on e-commerce performance, insights, and recommendations for senior management.

Requirements

• Bachelor's degree in Marketing, Business, E-commerce, or a related field.
• Minimum of 3-5 years of experience in e-commerce management, digital marketing, or online sales, preferably within the FMCG sector.
• Proven ability to drive online sales growth and optimize e-commerce platforms.
• Strong understanding of SEO, SEM, social media marketing, email marketing, and content marketing.
• Proficiency with e-commerce platforms (e.g., Shopify, WooCommerce) and analytics tools (e.g., Google Analytics).
• Excellent analytical skills with the ability to interpret data and make data-driven decisions.
• Strong written and verbal communication skills.
• Experience with online marketplaces (e.g., Takealot, Amazon) is an advantage.
• Ability to work independently and manage multiple projects simultaneously in a fully remote setting.
• Passionate about digital innovation and customer experience.

Benefits

• Competitive salary package.
• Fully remote work arrangement offering excellent flexibility.
• Opportunity to work with a growing portfolio of popular FMCG brands.
• Professional development opportunities and training in cutting-edge e-commerce techniques.
• Contribution towards home office equipment and internet costs.
• Performance-based incentives and bonuses.
• Collaborative and supportive online team environment.
• Access to online learning platforms and industry webinars.
• Generous annual leave.