Digital Marketing Specialist - FMCG E-commerce

Placements24; Cape Town; Hybrid; ZAR 420,000 - 540,000; Full time

Benefits offered by this job

Remote work

Training resources

Job summary

Placements24 is seeking a Digital Marketing Specialist to lead our e-commerce marketing efforts from a remote-first setup across South Africa. The role focuses on designing campaigns across SEO, SEM, social media, email, and content to drive online sales and brand growth.

You will analyze performance using Google Analytics and other tools, grow social channels, and collaborate with the e-commerce team to optimize user experience and conversions.

Qualifications

• Bachelor's degree in Digital Marketing, Marketing, Communications, or a related field.
• Minimum of 4 years of digital marketing experience with emphasis on e-commerce and FMCG.
• Proven experience in SEO, SEM, social media marketing, email marketing, and content creation.

Responsibilities

• Design, implement, and manage digital marketing campaigns across channels (SEO, SEM, social media, email, content).
• Analyze campaign performance with web analytics tools and provide actionable insights.
• Grow the company's social media presence and brand advocacy.
• Develop and execute email marketing campaigns to nurture leads and retention.
• Collaborate with e-commerce team to optimize website UX and conversions.
• Stay updated on digital marketing trends and best practices; recommend innovative approaches.
• Manage digital advertising budgets to maximize ROI.
• Create compelling content for various digital platforms aligned with brand.

Skills

Digital marketing

SEO

SEM

Social media marketing

Email marketing

Content creation

Analytics

Education

Bachelor's degree in Digital Marketing / Marketing / Communications

Tools

Google Analytics

Adobe Analytics

Digital advertising platforms

Job description

About the Role

Our client, a progressive leader in the Fast-Moving Consumer Goods (FMCG) sector, is actively seeking a highly skilled and motivated Digital Marketing Specialist to spearhead their e-commerce initiatives. This is a remote-first position, allowing you to contribute your expertise from anywhere within South Africa. The primary focus will be on developing and executing cutting-edge digital marketing strategies to drive online sales, enhance brand presence, and engage consumers across various digital platforms. If you are passionate about e-commerce and have a knack for creating impactful online campaigns, this role offers an exceptional opportunity for growth and innovation in a leading FMCG company.

Key Responsibilities

• Design, implement, and manage comprehensive digital marketing campaigns across channels such as SEO, SEM, social media, email marketing, and content marketing.
• Analyze campaign performance using web analytics tools (e.g., Google Analytics) and provide regular reports with actionable insights to optimize strategies.
• Manage and grow the company's social media presence, fostering community engagement and brand advocacy.
• Develop and execute effective email marketing campaigns to nurture leads and drive customer retention.
• Collaborate with the e-commerce team to optimize website user experience and conversion rates.
• Stay abreast of the latest digital marketing trends, tools, and best practices, recommending and implementing innovative approaches.
• Manage digital advertising budgets efficiently, ensuring maximum ROI.
• Create compelling and engaging content for various digital platforms, aligning with brand messaging and objectives.

Requirements

• Bachelor's degree in Digital Marketing, Marketing, Communications, or a related field.
• Minimum of 4 years of experience in digital marketing, with a strong emphasis on e-commerce and FMCG.
• Proven experience in SEO, SEM, social media marketing, email marketing, and content creation.
• Proficiency with web analytics tools (e.g., Google Analytics, Adobe Analytics) and digital advertising platforms.
• Strong understanding of consumer behavior in the online space.
• Excellent analytical and problem-solving skills, with a data-driven approach to decision-making.
• Exceptional written and verbal communication skills.
• Ability to work independently and manage multiple projects in a remote setting.
• Experience in the South African online retail landscape is a plus.

Benefits

• This fully remote position offers the flexibility and autonomy to work from home, with all necessary digital collaboration tools provided.
• Our client offers a competitive salary, commensurate with experience, along with performance-based incentives.
• You will be part of a forward-thinking organization that values innovation and employee development, with access to online training and resources.
• The opportunity to shape the digital future of a prominent FMCG brand and contribute to its online growth is a significant benefit.