Digital Marketing Manager - FMCG E-commerce

Placements24; Upington; Híbrido; ZAR 600.000 - 900.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Remote work

Bonus opportunities

Medical and retirement benefits

Generous annual leave

Flexible working hours

Professional development

Descripción de la vacante

Placements24 is seeking a Digital Marketing Manager to lead our remote ecommerce marketing initiatives across South Africa. You will craft and execute data-driven strategies to drive online sales, grow the brand, and optimize the customer journey across all digital touchpoints.

The role requires expertise in SEM, SEO, social media, email, and content marketing, plus strong analytics and automation skills. You will work with content, development, and design teams to deliver compelling campaigns,

Formación

• Bachelor's degree in Marketing, Digital Media, Business Administration, or a related field.
• 5+ years of digital marketing experience with e-commerce and performance focus.
• Proven track record in building and executing digital strategies that grow online sales.
• Expertise across SEM, SEO, social media, email, and content marketing.
• Proficiency with analytics tools (e.g., Google Analytics) and marketing automation.

Responsabilidades

• Develop data-driven digital marketing strategies to drive traffic, conversions, and revenue for e-commerce channels.
• Manage and optimize paid campaigns across SEM and social channels; include display and affiliates.
• Oversee SEO to improve organic rankings and qualified traffic.
• Create and execute email marketing campaigns focusing on leads, retention, and promotions.
• Manage social media presence to build brand community and drive sales.
• Analyze website/user behavior and conversion rates using Google Analytics; provide actionable insights.
• Collaborate with content creators, web developers, and designers to produce digital assets.
• Stay updated on FMCG/e-commerce trends and best practices; optimize ROI of budgets.
• Conduct A/B testing and other optimization techniques to improve performance and UX.

Conocimientos

SEM

SEO

Social media marketing

Email marketing

Content marketing

Web analytics

Marketing automation

Independent work

Educación

Bachelor's degree in Marketing

Herramientas

Google Analytics

Shopify

Magento

WooCommerce

Marketing automation platforms

Descripción del empleo

About the Role

Our client, a forward-thinking leader in the Fast-Moving Consumer Goods (FMCG) sector, is actively seeking a results-driven Digital Marketing Manager to lead their e-commerce marketing initiatives. This role is entirely remote, enabling top talent from across South Africa to contribute their expertise. The Digital Marketing Manager will be responsible for developing and executing comprehensive digital strategies to drive online sales, enhance brand presence, and optimize the customer journey across all digital touchpoints for our e-commerce platforms. This position requires a deep understanding of digital marketing channels, e-commerce best practices, and the ability to translate data into actionable insights to achieve ambitious growth targets within the competitive FMCG online retail space.

Key Responsibilities

• Develop and implement data-driven digital marketing strategies to drive traffic, conversions, and revenue for e-commerce channels.
• Manage and optimize all paid digital advertising campaigns, including SEM, social media advertising, display advertising, and affiliate marketing.
• Oversee SEO strategy to improve organic search rankings and drive qualified traffic to e-commerce platforms.
• Develop and execute email marketing campaigns, including lead nurturing, customer retention, and promotional emails.
• Manage social media presence and engagement strategies to build brand community and drive e-commerce sales.
• Analyze website performance, user behavior, and conversion rates using tools like Google Analytics, and provide actionable insights for improvement.
• Collaborate with content creators, web developers, and graphic designers to produce engaging digital assets.
• Stay abreast of the latest digital marketing trends, technologies, and best practices, particularly within the FMCG and e-commerce sectors.
• Manage the digital marketing budget effectively, ensuring optimal ROI.
• Conduct A/B testing and other optimization techniques to improve campaign performance and user experience.

Requirements

• Bachelor's degree in Marketing, Digital Media, Business Administration, or a related field.
• Minimum of 5 years of experience in digital marketing, with a strong focus on e-commerce and performance marketing.
• Proven track record of successfully developing and executing digital marketing strategies that drive online sales growth.
• Expertise in SEM, SEO, social media marketing, email marketing, and content marketing.
• Proficiency in web analytics tools (e.g., Google Analytics) and marketing automation platforms.
• Strong understanding of the FMCG market and consumer behavior in the online space.
• Excellent analytical, problem-solving, and strategic thinking skills.
• Exceptional communication and project management abilities.
• Ability to work independently and thrive in a fully remote work environment.
• Experience with e-commerce platforms (e.g., Shopify, Magento, WooCommerce) is highly desirable.

Benefits

• Highly competitive remote salary package.
• Performance-based bonus opportunities.
• Comprehensive medical and retirement benefits.
• Generous annual leave and flexible working hours.
• Opportunity to shape the digital future of a leading FMCG brand.
• Professional development and continuous learning opportunities.
• Work from anywhere within South Africa.
• A collaborative and innovative remote work culture.