Senior Digital Marketing Specialist - FMCG E-commerce

Placements24; Pretoria; Hybrid; ZAR 420,000 - 640,000; Full time

Job summary

Placements24 is seeking a Senior Digital Marketing Specialist to lead e-commerce initiatives for a prominent FMCG client. This remote, SA-based role emphasizes strategy, SEO/SEM, social media, content marketing, and performance analytics to boost online sales.

You will develop and execute cutting-edge digital campaigns, collaborate with cross-functional teams, and stay ahead of industry trends in a remote-first environment.

Qualifications

• Bachelor's degree in Marketing, Digital Media, or Communications.
• At least 5 years of hands-on digital marketing experience in e-commerce.
• Proven SEO, SEM, social media, and email marketing expertise.
• Experience with analytics and data-driven decision making.

Responsibilities

• Develop and implement digital marketing strategies for FMCG ecommerce sales.
• Manage paid search, social ads, and programmatic campaigns.
• Drive organic growth via SEO and content marketing.
• Analyze campaign data and provide actionable recommendations.
• Collaborate with marketing, sales, and product teams.
• Stay up-to-date with digital marketing trends.

Skills

SEO

SEM

Social media marketing

Content marketing

Analytics

Campaign management

Education

Bachelor’s degree in Marketing, Digital Media, or Communications

Tools

Google Analytics

Shopify

WooCommerce

Google Ads

Job description

About the Role

Our client, a prominent force in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a highly motivated and experienced Senior Digital Marketing Specialist to drive their e-commerce initiatives. This role is 100% remote, allowing you to work from anywhere within South Africa. You will be instrumental in developing and executing cutting-edge digital marketing strategies to enhance online brand presence, optimize customer acquisition, and drive sales through various e-commerce channels. The ideal candidate will possess a deep understanding of digital marketing best practices, SEO, SEM, social media, content marketing, and performance analytics within the FMCG landscape. This is an exciting opportunity to leverage your expertise in a remote-first environment and make a tangible impact on our client’s digital growth trajectory. You will be at the forefront of transforming how consumers engage with our client’s brands online. Your strategic vision and execution capabilities will be key to success in this dynamic role.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies to support FMCG e-commerce sales.


• Manage and optimize paid search (SEM), social media advertising, and programmatic campaigns.


• Drive organic growth through SEO best practices, content marketing, and website optimization.


• Create engaging content for various digital platforms, including social media, blogs, and email marketing.


• Analyze campaign performance data, generate insights, and provide actionable recommendations for improvement.


• Manage relationships with digital marketing agencies and technology vendors.


• Stay up-to-date with the latest digital marketing trends, tools, and technologies.


• Collaborate with internal teams (marketing, sales, product) to ensure brand consistency and campaign alignment.

Requirements

• Bachelor’s degree in Marketing, Digital Media, Communications, or a related field.


• Minimum of 5 years of hands-on experience in digital marketing, with a strong focus on e-commerce and FMCG.


• Proven expertise in SEO, SEM (Google Ads), social media marketing (Facebook, Instagram, TikTok), and email marketing platforms.


• Proficiency in web analytics tools (e.g., Google Analytics) and data visualization.


• Experience with e-commerce platforms (e.g., Shopify, WooCommerce) and marketplaces.


• Excellent written and verbal communication skills, with a knack for creating compelling content.


• Strong analytical and problem-solving abilities, with a data-driven approach to decision-making.


• Ability to thrive in a remote work environment, demonstrating self-motivation and excellent time-management skills.

Benefits

Our client offers a competitive salary and a comprehensive benefits package, including performance bonuses and professional development opportunities. As a fully remote position, this role provides exceptional flexibility and work-life balance. You will have the autonomy to manage your workday and collaborate with a dynamic, distributed team. Access to leading digital marketing tools and resources is provided.