Senior E-commerce Manager - FMCG

Placements24; Sandton; Hybride; ZAR 1 200 000 - 1 800 000; Plein temps

Avantages offerts par ce poste

Remote work flexibility

Competitive benefits package

Career development opportunities

Generous leave

Résumé du poste

Placements24 is seeking a highly experienced Senior E-commerce Manager to steer online sales and digital strategy for a leading FMCG innovator. The role is fully remote and internationally focused, coordinating DTC activities and online retail partnerships.

You will lead platform optimization, digital marketing, data analytics, and team development while driving revenue growth and competitive advantage in fast-moving consumer goods.

Qualifications

• Bachelor's degree in Marketing, Business Admin, E-commerce or related field.
• 7–10 years of progressive e-commerce leadership experience.
• Proven track record increasing online sales in FMCG or consumer goods.
• Experience with online marketplaces and DTC platforms.

Responsabilités

• Develop and implement a comprehensive e-commerce strategy to drive online sales and market share.
• Manage and optimize e-commerce platforms for seamless UX and high conversions.
• Lead digital marketing campaigns (SEO, SEM, email, social) to boost traffic.
• Analyze KPIs and trends to identify growth opportunities.
• Manage relationships with online retailers, marketplaces, and 3PLs.
• Lead and mentor the e-commerce team.

Connaissances

Leadership

Strategic thinking

Analytical skills

Digital marketing

Data analytics

Online retail strategy

Communication

Problem-solving

Formation

Bachelor's degree in Marketing, Business Admin, E-commerce or related field

Master's degree preferred

Outils

Shopify

Magento

WooCommerce

Google Analytics

CRM platforms

Description du poste

About the Role Our client, a prominent innovator in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a highly experienced and strategic Senior E-commerce Manager to lead their online sales and digital strategy. This role is fully remote and pivotal in driving the growth and success of our client's e-commerce channels, including direct-to-consumer platforms and online retail partnerships. You will be responsible for developing and executing comprehensive e-commerce strategies, optimizing online customer experiences, managing digital marketing initiatives, and analyzing performance data to drive continuous improvement. This is an outstanding opportunity for a seasoned e-commerce professional to make a significant impact within a leading FMCG company, shaping its digital future. The ideal candidate will possess a deep understanding of the e-commerce landscape, exceptional leadership skills, and a proven track record of scaling online businesses, particularly within consumer goods. We are seeking a visionary leader who can navigate the complexities of online retail and drive significant revenue growth. This position is entirely remote, offering maximum flexibility.

Key Responsibilities

• Develop and implement a comprehensive e-commerce strategy to drive online sales and market share growth for FMCG products.
• Manage and optimize all aspects of the e-commerce platform(s), ensuring a seamless user experience and high conversion rates.
• Oversee digital marketing campaigns, including SEO, SEM, social media marketing, and email marketing to drive traffic and customer acquisition.
• Analyze e-commerce data and KPIs (e.g., traffic, conversion rates, AOV, customer lifetime value) to identify trends and opportunities for growth.
• Manage relationships with online retail partners, marketplaces, and third-party logistics providers.
• Develop and execute pricing and promotional strategies for online channels.
• Lead and mentor the e-commerce team, fostering a collaborative and high-performance culture.
• Stay abreast of emerging e-commerce technologies, trends, and best practices within the FMCG sector.
• Ensure brand consistency and optimal product presentation across all digital platforms.
• Manage the e-commerce budget effectively and forecast sales performance.

Requirements

• Bachelor's degree in Marketing, Business Administration, E-commerce, or a related field. A Master's degree is preferred.
• Minimum of 7-10 years of progressive experience in e-commerce management, with a significant focus on online retail strategy and execution.
• Demonstrated success in growing e-commerce sales and profitability, preferably within the FMCG sector.
• Proven expertise in digital marketing channels, SEO/SEM, CRM, and analytics platforms.
• Strong leadership and team management capabilities.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Experience managing online marketplaces and direct-to-consumer (DTC) platforms.
• Proficiency in e-commerce platforms (e.g., Shopify, Magento, WooCommerce) and analytics tools.
• Ability to work effectively in a fully remote environment.
• Strong understanding of supply chain and fulfillment for online orders.

Benefits

• Highly competitive annual salary of ZAR.
• Significant performance-based bonus opportunities.
• Comprehensive medical and retirement benefits.
• Remote work flexibility and autonomy.
• Opportunities for professional development and leadership training.
• Exposure to a leading FMCG company's digital transformation.
• Generous annual leave.