Senior E-commerce Manager - FMCG

Placements24; Soweto; Hybrid; ZAR 1,200,000 - 1,800,000; Full time

Benefits offered by this job

Private medical aid

Retirement fund

Generous leave

Job summary

Placements24 is seeking a Senior E-commerce Manager to lead the online strategy for a leading FMCG brand. This fully remote role allows work from anywhere in South Africa while collaborating with cross-time-zone teams.

You will drive a comprehensive e-commerce roadmap, optimize digital channels, and mentor a remote team to deliver ambitious growth targets in a dynamic digital marketplace.

Qualifications

• Bachelor's degree in Marketing, E-commerce, Business Administration or related field.
• 7+ years of progressive e-commerce experience in FMCG or consumer-facing brands.
• Proven track record of growing online revenue and market share.

Responsibilities

• Develop and execute a national e-commerce strategy to grow online sales for FMCG products.
• Oversee website UX, product listings, and CRO initiatives across platforms.
• Lead digital marketing campaigns (SEO, SEM, social, email, affiliates) to drive traffic and conversions.
• Analyze performance data to identify trends and actionable insights for revenue growth.
• Manage relationships with third-party platforms, online retailers, and digital agencies.
• Ensure seamless integration of e-commerce with supply chain, logistics and customer service.

Skills

E-commerce strategy

Digital marketing

Analytics

Leadership

Remote team management

Stakeholder management

CRM software

Education

Bachelor's degree in Marketing / E-commerce / Business Administration

Tools

Shopify

Magento

Google Analytics

CRM systems

Job description

About the Role

Our client, a progressive leader in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a highly experienced and visionary Senior E-commerce Manager to drive their online business strategy. This is a fully remote role, offering the flexibility to work from anywhere within South Africa, though regular engagement with teams across various time zones will be essential. You will be responsible for developing and executing a comprehensive e-commerce strategy to expand our client's digital footprint, optimize online sales channels, and enhance the overall customer experience. The ideal candidate will have a deep understanding of digital marketing, e-commerce platforms, online retail operations, and data analytics within the FMCG space. This is a critical leadership opportunity to shape the future of our client's online presence and achieve ambitious growth targets in the digital marketplace.

Key Responsibilities

• Develop and execute a cutting-edge national e-commerce strategy to drive online sales and market share for FMCG products.
• Manage and optimize all aspects of the e-commerce platform, including website user experience, product listings, and conversion rate optimization.
• Oversee digital marketing campaigns, including SEO, SEM, social media marketing, email marketing, and affiliate programs, to drive traffic and customer acquisition.
• Analyze e-commerce performance data, identify trends, and develop actionable insights to improve sales, customer engagement, and profitability.
• Manage relationships with third-party e-commerce platforms, online retailers, and digital agencies.
• Ensure seamless integration of e-commerce operations with supply chain, logistics, and customer service functions.
• Develop and manage the e-commerce budget, ensuring effective allocation of resources and strong ROI.
• Stay current with e-commerce trends, emerging technologies, and best practices in the digital retail landscape.
• Lead and mentor a remote team, fostering a collaborative and high-performance work environment.

Requirements

• Bachelor's degree in Marketing, E-commerce, Business Administration, or a related field. A Master's degree is a plus.
• Minimum of 7 years of progressive experience in e-commerce management, with a strong focus on the FMCG sector.
• Proven track record of developing and successfully implementing e-commerce strategies that have driven significant revenue growth and market expansion.
• In-depth knowledge of e-commerce platforms (e.g., Shopify, Magento), digital marketing channels, and analytics tools (e.g., Google Analytics).
• Strong understanding of online retail operations, including order fulfillment, customer service, and payment processing.
• Excellent leadership, strategic thinking, communication, and analytical skills.
• Experience managing remote teams and working in a distributed work environment.
• Proficiency in CRM and e-commerce analytics software.
• Demonstrated ability to work independently, manage multiple priorities, and deliver results in a remote setting.

Benefits

Our client offers a highly competitive remote salary package, including performance-based bonuses and comprehensive benefits such as private medical aid, a retirement fund, and generous leave.

• private medical aid
• a retirement fund
• generous leave

This role provides exceptional flexibility and autonomy, with opportunities for significant career growth and impact within a forward-thinking FMCG company operating in the digital space.

You will be part of a dynamic team, collaborating entirely online.