E-commerce Performance Analyst

Placements24; Stellenbosch; Ibrido; ZAR 360.000 - 600.000; Tempo pieno

Vantaggi offerti da questo lavoro

Remote work options

Career development

Descrizione del lavoro

Placements24 in Stellenbosch seeks an analytical E-commerce Performance Analyst to monitor and optimize online channels. You will translate data into strategic recommendations, build dashboards, and collaborate with marketing, sales, and product teams to drive growth.

The ideal candidate has a strong quantitative background, proficiency with web analytics tools, data visualization, SQL, and experience with A/B testing. Remote-friendly hybrid work arrangement offered.

Competenze

• Bachelor’s degree in a quantitative field or equivalent experience.
• Proven experience as Data/Performance Analyst in e-commerce.
• Strong knowledge of analytics tools, dashboards, and data visualization.

Mansioni

• Develop and maintain dashboards to track e-commerce metrics (traffic, conversion, AOV, LTV).
• Analyze website performance and campaigns to identify optimization opportunities.
• Conduct deep-dive analyses on trends, challenges, and opportunities in e-commerce.
• Provide data-driven recommendations for campaign optimization, A/B testing, and budgets.
• Monitor competitor activities and market trends to inform strategy.
• Collaborate with web development/IT to ensure accurate data tracking and tagging.

Conoscenze

Data analysis

Web analytics

A/B testing

Data storytelling

Communication

Problem solving

Formazione

Bachelor's degree in Statistics / Mathematics / Economics / Computer Science

Strumenti

Google Analytics

Adobe Analytics

Tableau

Power BI

Excel

SQL

Descrizione del lavoro

About the Role

Our client is seeking a highly analytical and data-driven E-commerce Performance Analyst to join their growing team in Stellenbosch, Western Cape. This critical role will focus on monitoring, analyzing, and reporting on the performance of all e-commerce channels, identifying key trends, and providing actionable insights to optimize sales, conversion rates, and customer acquisition costs. The ideal candidate will possess a strong quantitative background, excellent technical skills, and a deep understanding of the e-commerce landscape. You will work closely with the marketing, sales, and product teams to translate data into strategic recommendations that drive business growth. This is a unique opportunity to impact the online strategy of a leading company in the vibrant Stellenbosch region.

Key Responsibilities

• Develop and maintain dashboards and reports to track key e-commerce metrics (e.g., traffic, conversion rates, average order value, customer lifetime value).
• Analyze website performance, user behavior, and campaign effectiveness to identify areas for improvement.
• Conduct deep-dive analyses into specific trends, challenges, and opportunities within the e-commerce business.
• Provide data-driven recommendations to the marketing team for campaign optimization, A/B testing, and budget allocation.
• Monitor competitor activities and market trends to inform strategic decisions.
• Collaborate with web development and IT teams to ensure accurate data tracking and implementation of tracking codes.
• Present findings and insights to senior management and relevant stakeholders in a clear and concise manner.
• Identify opportunities for improving the customer journey and user experience on the e-commerce platform.
• Stay current with the latest tools and techniques in web analytics and e-commerce data analysis.

Requirements

• Proven experience as a Data Analyst, Performance Analyst, or similar role within an e-commerce environment.
• Strong proficiency in web analytics tools such as Google Analytics, Adobe Analytics, or similar.
• Experience with data visualization tools (e.g., Tableau, Power BI).
• Advanced knowledge of Excel (pivot tables, VLOOKUPs, complex formulas).
• Understanding of A/B testing methodologies and statistical analysis.
• Excellent analytical, problem-solving, and critical thinking skills.
• Strong communication and presentation skills, with the ability to explain complex data to non-technical audiences.
• Bachelor's degree in Statistics, Mathematics, Economics, Computer Science, or a related quantitative field.
• Experience with SQL for data extraction and manipulation is highly desirable.
• Familiarity with e-commerce platforms and online marketing channels.

Benefits

Our client offers a competitive salary, comprehensive benefits package, and the flexibility of a remote work arrangement. This role provides ample opportunities for professional growth and development in a data-centric environment. You will be part of a forward-thinking team dedicated to leveraging data to drive success. We believe in fostering a culture of continuous learning and offer resources to support your career advancement within our organization.