E-commerce Digital Analyst

Placements24; East London; On-site; ZAR 420,000 - 620,000; Full time

Benefits offered by this job

Salary-based rewards

Medical aid

Retirement fund

Performance bonuses

Job summary

Placements24 seeks an E-commerce Digital Analyst in East London, Eastern Cape. This on-site role focuses on leveraging data to understand customer behavior, optimize site performance, and drive business decisions.

You will track, analyze, and report key metrics across platforms to boost conversion rates. The ideal candidate has strong web analytics, data visualization, and statistical analysis skills, with experience translating data into clear recommendations for marketing, product, and UX

Qualifications

• Bachelor’s degree in Statistics, Mathematics, Economics, Marketing, CS, or related quantitative field.
• 3+ years in digital/web analytics, preferably in e-commerce.
• Proficiency with web analytics platforms (GA4) and data visualization tools.
• Strong analytical and communication skills; ability to present insights clearly.

Responsibilities

• Track, analyze, and report website traffic and user behavior.
• Develop dashboards and visuals for KPIs across stakeholders.
• Analyze funnels, journeys, and site search for friction points.
• Provide actionable insights to marketing, product, and UX teams.
• Monitor digital marketing campaigns and tagging implementation.
• Ensure data integrity and present findings to technical and non-technical audiences.

Skills

Web analytics

Data visualization

Statistical analysis

SQL

Communication

Education

Bachelor's degree in a quantitative field

Tools

Google Analytics GA4

Tableau

Power BI

Google Tag Manager

Job description

About the Role

Our client, a prominent e-commerce organization, is seeking a highly analytical and detail-oriented E-commerce Digital Analyst to join their data-driven team in **East London, Eastern Cape**. This is a critical on-site role focused on leveraging data to understand customer behavior, optimize website performance, and drive strategic business decisions. You will be responsible for tracking, analyzing, and reporting on key digital metrics across various platforms to provide actionable insights that enhance the customer journey and boost conversion rates. The ideal candidate possesses a strong understanding of web analytics tools, data visualization, and statistical analysis, with a proven ability to translate complex data into clear, concise recommendations. You will collaborate closely with marketing, product, and UX teams to identify opportunities for improvement and measure the impact of implemented changes. This is an excellent opportunity for a data enthusiast to contribute significantly to the success of a leading online retailer. If you thrive on uncovering insights from data and enjoy making a tangible impact on business performance, this role is an ideal fit.

Key Responsibilities

• Track, measure, and analyze website traffic and user behavior using web analytics tools (e.g., Google Analytics, Adobe Analytics).


• Develop and maintain dashboards and reports to visualize key performance indicators (KPIs) for various stakeholders.


• Analyze conversion funnels, user journeys, and site search data to identify friction points and optimization opportunities.


• Conduct deep‑ dive analysis into customer behavior, segment performance, and campaign effectiveness.


• Provide actionable insights and recommendations to the marketing, product, and UX teams to improve website performance and user experience.


• Monitor and report on the performance of digital marketing campaigns (SEO, SEM, social media, email).


• Assist in the implementation and testing of tracking codes and tags.


• Collaborate with cross-functional teams to define data requirements and reporting needs.


• Stay up-to-date with the latest trends and best practices in digital analytics and e‑commerce.


• Perform ad-hoc analysis to support strategic business initiatives and answer critical questions.


• Ensure data accuracy and integrity across all reporting.


• Present findings and recommendations clearly and effectively to both technical and non-technical audiences.

Requirements

• Bachelor's degree in Statistics, Mathematics, Economics, Marketing, Computer Science, or a related quantitative field.


• Minimum of 3 years of experience in digital analytics, web analytics, or a related data analysis role, preferably within e-commerce.


• Proficiency with web analytics platforms such as Google Analytics (GA4) is essential.


• Experience with data visualization tools (e.g., Tableau, Power BI) is a strong advantage.


• Strong understanding of statistical concepts and data analysis techniques.


• Proficiency in Excel for data manipulation and analysis.


• Experience with tag management systems (e.g., Google Tag Manager) is a plus.


• Excellent analytical and problem-solving skills with a keen eye for detail.


• Strong communication and presentation skills, with the ability to convey complex data insights effectively.


• Ability to work independently and collaboratively within a team.


• Familiarity with A/B testing methodologies and interpretation of results.


• Knowledge of SQL is an advantage.

Benefits

• This on-site position offers a competitive salary and a comprehensive benefits package.


• Employees will work from our client's office in **East London, Eastern Cape**, in a dynamic and collaborative environment. Our client provides excellent opportunities for professional development and career advancement within the e‑commerce sector.


• medical aid, a retirement fund, and potential for performance bonuses.


• Join a team that values data-driven decision-making and contributes directly to the strategic growth of a leading online business. This role offers stability and the chance to deepen your analytical expertise in a thriving industry.