Senior E-commerce Analyst

Placements24; Sandton; Hybrid; ZAR 900,000 - 1,400,000; Full time

Job summary

Placements24 is seeking a Senior E-commerce Analyst in Sandton, Gauteng to provide data-driven insights shaping online strategy. You will deep-dive into e-commerce data, identify trends, and deliver actionable recommendations to drive sales and optimize marketing spend.

The role requires advanced analytics, proficiency with web analytics, SQL, and data visualization tools, plus the ability to translate complex data into clear guidance for stakeholders.

Qualifications

• Master's degree in a quantitative field.
• 5-7 years in e-commerce analytics or similar.
• Advanced statistics, modeling, and analytics.
• Strong SQL, analytics platforms, and BI tools.
• Able to translate data into business insights.

Responsibilities

• Analyze e-commerce data to identify trends and insights.
• Develop and track KPIs for sales, marketing and behavior.
• Create reports and dashboards for senior management.
• Provide recommendations to optimize campaigns and UX.
• Forecast sales and customer behavior; mentor juniors.

Skills

Advanced data analysis

Statistical modeling

Stakeholder management

Communication & presentation

Mentoring

Education

Master's degree in Statistics/Data Science/Analytics

Tools

Google Analytics 360

Adobe Analytics

SQL

Tableau

Power BI

Python/R

Job description

About the Role

Our client is seeking a highly skilled and experienced Senior E-commerce Analyst to provide critical data-driven insights that will shape their online business strategy in Sandton, Gauteng . This senior role will be responsible for deep-diving into e-commerce data, identifying trends, uncovering opportunities, and providing actionable recommendations to drive sales, optimize marketing spend, and improve customer experience. The ideal candidate will possess advanced analytical skills, a comprehensive understanding of e-commerce metrics, and the ability to translate complex data into clear, strategic guidance for stakeholders. You will play a pivotal role in informing key business decisions and maximizing the performance of our client's digital channels. This is an exceptional opportunity for a seasoned analyst to make a significant impact within a leading e-commerce organization. We are looking for a strategic thinker with a passion for data and a proven ability to drive business growth. If you are ready to lead analytical efforts in the vibrant commercial hub of Sandton , we want to hear from you.

Key Responsibilities

• Analyze complex e-commerce data from various sources (web analytics, CRM, sales, marketing platforms) to identify trends, patterns, and insights.
• Develop and track key performance indicators (KPIs) for e-commerce sales, marketing, and user behavior.
• Create detailed reports and dashboards to visualize data and communicate findings to senior management and cross-functional teams.
• Provide strategic recommendations for optimizing marketing campaigns, website performance, customer segmentation, and overall e-commerce strategy.
• Conduct in-depth analysis of customer journeys, conversion funnels, and churn rates to identify opportunities for improvement.
• Perform predictive modeling and forecasting for sales, revenue, and customer behavior.
• Collaborate with marketing, product, and IT teams to implement data-driven strategies and measure their impact.
• Stay abreast of industry best practices, emerging analytical tools, and e-commerce trends.
• Mentor and guide junior analysts within the team.
• Ensure data integrity and accuracy across all reporting and analysis.

Requirements

• Master's degree in Statistics, Economics, Data Science, Business Analytics, or a related quantitative field.
• Minimum of 5-7 years of experience in e-commerce analytics or a similar data analysis role.
• Advanced proficiency in data analysis and statistical modeling techniques.
• Expertise in web analytics platforms (e.g., Google Analytics 360, Adobe Analytics).
• Strong SQL skills for data extraction and manipulation.
• Experience with data visualization tools (e.g., Tableau, Power BI).
• Excellent understanding of e-commerce metrics, KPIs, and business drivers.
• Proven ability to translate complex data into clear, actionable business insights.
• Strong communication, presentation, and stakeholder management skills.
• Experience with Python or R for statistical analysis is a plus.

Benefits

• Highly competitive salary and bonus structure.
• Remote work flexibility, allowing you to work from anywhere.
• Significant opportunity to influence business strategy and drive growth.
• Work in a data-centric and innovative environment.
• Access to advanced analytics tools and technologies.
• Be a recognized expert within the e-commerce analytics field.
• Professional development and continuous learning opportunities.
• Be part of a leading business hub in Sandton , contributing to the digital economy of Gauteng .