Senior E-commerce Social Media Strategist

Placements24; Bloemfontein; Hybrid; ZAR 540,000 - 660,000; Full time

Benefits offered by this job

Hybrid work model

Health & wellness

Professional development

Paid time off

Employee discounts

Job summary

Placements24 in Bloemfontein seeks a Senior E-commerce Social Media Strategist to lead our online campaigns, drive engagement, and boost sales across platforms.

You will translate business goals into actionable social media strategies, manage paid campaigns, analytics, influencer partnerships, and collaborate with marketing, sales, and product teams in a hybrid work setup.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 5+ years proven experience in social media marketing with e-commerce focus.
• Track record of developing and executing social media strategies that drove results.
• Proficient with social media management tools and analytics platforms.
• Strong understanding of e-commerce platforms and their social media integration.
• Excellent written and verbal communication with creative mindset.
• Experience managing paid social advertising budgets and campaigns.
• Ability to analyze data, derive insights, and present findings clearly.
• Strong project management and organizational skills, with ability to multitask.
• Knowledge of SEO principles and best practices.

Responsibilities

• Develop, implement, and manage social media strategies across platforms to support e-commerce growth.
• Create and curate engaging content tailored to platforms and audiences.
• Plan and execute paid social campaigns with budget management and ROI analysis.
• Monitor trends, competitors, and conversations to identify opportunities and risks.
• Analyze performance data and analytics to report metrics and insights.
• Collaborate with marketing, sales, and product teams for integrated campaigns.
• Manage online community, respond to comments, and foster relationships.
• Stay updated on emerging platforms, tools, and best practices.
• Manage influencer collaborations to enhance visibility and reach.
• Optimize profiles and content for SEO to increase organic visibility.

Skills

Social media marketing

E-commerce

Campaign success

Hootsuite

Buffer

Sprout Social

Google Analytics

Facebook Insights

E-commerce integration

Communication

Paid advertising

Data analysis

Project management

SEO knowledge

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Hootsuite

Buffer

Sprout Social

Google Analytics

Facebook Insights

Job description

About the Role

Our client, a leading force in the online retail space, is seeking a highly motivated and experienced Senior E-commerce Social Media Strategist to join their dynamic team. This pivotal role is based in the vibrant city of Bloemfontein, Free State , offering a unique opportunity to shape and elevate our client's online presence. You will be instrumental in developing and executing innovative social media campaigns that drive engagement, brand awareness, and ultimately, sales for their diverse range of products. The ideal candidate possesses a deep understanding of the e-commerce landscape, a proven track record in social media marketing, and a passion for staying ahead of digital trends. This position requires a strategic thinker who can translate business objectives into actionable social media strategies, ensuring alignment with overall marketing goals. We are looking for an individual who can lead by example and inspire creativity within the team, fostering a collaborative and results-oriented environment. Your expertise will be crucial in navigating the complexities of social media platforms and e-commerce integrations, ensuring a seamless customer journey from discovery to purchase.

Key Responsibilities

• Develop, implement, and manage comprehensive social media strategies across various platforms (e.g., Facebook, Instagram, Twitter, TikTok, LinkedIn, Pinterest) to support e-commerce growth.
• Create and curate engaging, high-quality content (text, image, video) tailored to specific platforms and target audiences, ensuring brand consistency.
• Plan and execute paid social media advertising campaigns, including budget management, targeting optimization, and performance analysis to maximize ROI.
• Monitor social media trends, competitor activities, and customer conversations to identify opportunities and potential risks.
• Analyze social media performance data and website analytics to provide regular reports on key metrics, insights, and recommendations for improvement.
• Collaborate with the marketing, sales, and product development teams to ensure integrated campaign execution and cohesive brand messaging.
• Manage and grow the online community, responding to comments and messages in a timely and professional manner, fostering positive customer relationships.
• Stay abreast of emerging social media platforms, tools, and best practices in e-commerce marketing.
• Manage influencer collaborations and partnerships to enhance brand visibility and reach.
• Optimize social media profiles and content for search engines (SEO) to increase organic visibility.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 5 years of proven experience in social media marketing, with a strong focus on e-commerce.
• Demonstrable success in developing and executing social media strategies that have driven significant business results.
• Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms (e.g., Google Analytics, Facebook Insights).
• Strong understanding of e-commerce platforms and their integration with social media.
• Excellent written and verbal communication skills, with a keen eye for detail and creativity.
• Experience in managing paid social advertising budgets and campaigns.
• Ability to analyze data, derive insights, and present findings clearly.
• Strong project management and organizational skills, with the ability to multitask in a fast-paced environment.
• Knowledge of SEO principles and best practices.

Benefits

• Competitive salary package commensurate with experience.
• Opportunity to work with a leading e-commerce company in Bloemfontein, Free State .
• Hybrid work model offering flexibility between remote and office-based work.
• Comprehensive health and wellness programs.
• Professional development and continuous learning opportunities.
• Generous paid time off and holiday schedule.
• Employee discounts on a wide range of products.
• A collaborative and supportive team environment.
• Be part of shaping the future of online retail.