Senior E-commerce Analyst

Placements24; Polokwane; Hybrid; ZAR 700,000 - 950,000; Full time

Benefits offered by this job

Competitive salary bonuses

Fully remote

Health & retirement benefits

Paid time off

Professional development

Job summary

Placements24 is seeking a Senior E-commerce Analyst to join the data analytics team, working remotely. You will collect, analyze, and interpret data on website performance, sales trends, customer behavior, and marketing effectiveness to shape e-commerce strategy and optimize spend.

The role requires strong analytical skills, expertise in e-commerce metrics, and the ability to translate insights into actionable business growth recommendations for global clients.

Qualifications

• Bachelor's degree in Statistics, Economics, Mathematics, Business Analytics, or a related quantitative field.
• Minimum of 4 years of experience in data analysis within an e-commerce or digital marketing context.
• Proficiency in data analysis tools such as SQL, Python/R, and advanced Excel.
• Experience with web analytics platforms (Google Analytics, Adobe Analytics).
• Strong understanding of statistical analysis, A/B testing, and data visualization techniques.
• Excellent communication and presentation skills, with the ability to explain complex data to non-technical audiences.

Responsibilities

• Analyze website traffic, user behavior, conversion rates, and sales data to identify trends and opportunities.
• Develop and maintain dashboards and reports to track key e-commerce KPIs.
• Conduct in-depth analysis of marketing campaigns to measure ROI and optimize spend.
• Identify customer segmentation opportunities and analyze customer lifetime value.
• Collaborate with marketing, product, and operations teams to provide data-driven recommendations.
• Perform ad-hoc analysis to support business initiatives and answer critical strategic questions.

Job description

About the Role

Our client is seeking a meticulous and insightful Senior E-commerce Analyst to join their data analytics team, working remotely. This role is vital for providing critical data-driven insights that will shape e-commerce strategy, optimize marketing spend, and enhance the overall customer experience. You will be responsible for collecting, analyzing, and interpreting complex data sets related to website performance, sales trends, customer behavior, and marketing campaign effectiveness. The ideal candidate possesses strong analytical capabilities, a deep understanding of e-commerce metrics, and the ability to translate data into actionable recommendations for business growth.

Key Responsibilities

• Analyze website traffic, user behavior, conversion rates, and sales data to identify trends and opportunities.


• Develop and maintain dashboards and reports to track key e-commerce performance indicators (KPIs).


• Conduct in-depth analysis of marketing campaigns (paid search, social, email) to measure ROI and optimize spend.


• Identify customer segmentation opportunities and analyze customer lifetime value.


• Collaborate with marketing, product, and operations teams to provide data-driven recommendations for strategy and execution.


• Perform ad-hoc analysis to support business initiatives and answer critical strategic questions.

Requirements

• Bachelor's degree in Statistics, Economics, Mathematics, Business Analytics, or a related quantitative field.


• Minimum of 4 years of experience in data analysis, specifically within an e-commerce or digital marketing context.


• Proficiency in data analysis tools such as SQL, Python/R, and advanced Excel.


• Experience with web analytics platforms (e.g., Google Analytics, Adobe Analytics).


• Strong understanding of statistical analysis, A/B testing, and data visualization techniques.


• Excellent communication and presentation skills, with the ability to explain complex data to non-technical audiences.

Benefits

• Competitive salary with performance-based bonuses.


• Fully remote working arrangement.


• Comprehensive health and retirement benefits.


• Paid time off and professional development support.


• Opportunity to influence strategic decisions with data insights, supporting clients globally and impacting e-commerce performance in regions like Polokwane.