Senior E-commerce Marketing Specialist

Placements24; Mossel Bay; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Competitive salary

Performance bonuses

Health benefits

Professional development

Collaborative environment

Hybrid work

Paid time off

Marketing tools access

Diverse projects exposure

Career advancement

Job summary

Placements24 in Mossel Bay, Western Cape, is seeking a Senior E-commerce Marketing Specialist to drive online sales and strengthen brand presence across Google, Facebook, Instagram, and SEO initiatives.

You will craft and execute integrated marketing strategies, collaborate with sales, product development, and creative teams, and optimize campaigns to maximize ROI in a hybrid work environment.

Qualifications

• Bachelor's degree in Marketing or related field.
• At least 5 years in e-commerce marketing with proven results.
• Strong knowledge of SEO, SEM, social media, email, and content marketing.
• Experience with Shopify/WooCommerce and Google Analytics.

Responsibilities

• Develop and execute e-commerce marketing strategies to grow traffic and conversions.
• Manage paid campaigns on Google Ads, Facebook, and Instagram.
• Perform market research and competitive analysis to identify opportunities.
• Analyze website data using Google Analytics to derive insights.
• Oversee email marketing campaigns including segmentation and automation.
• Collaborate with content team to apply SEO best practices.
• Coordinate with agencies and vendors for campaign delivery.
• Report campaign performance and ROI to senior management.

Skills

E-commerce marketing

Digital marketing

Analytics

Campaign management

Communication skills

Education

Bachelor's degree in Marketing

Business Administration

Tools

Shopify

WooCommerce

Google Analytics

Job description

About the Role

Our client, a rapidly expanding enterprise in the e-commerce sector, is seeking a highly motivated and experienced Senior E-commerce Marketing Specialist to join their dynamic team. This role is pivotal in driving online sales growth and enhancing brand presence across multiple digital platforms. You will be instrumental in developing and executing innovative marketing strategies tailored for the competitive online marketplace. The ideal candidate possesses a deep understanding of e-commerce trends, customer acquisition, and retention tactics. This position offers a fantastic opportunity to shape the digital future of a growing business in the scenic region of Mossel Bay, Western Cape . We are looking for a proactive individual who thrives in a fast-paced environment and is passionate about delivering exceptional results. The role involves close collaboration with cross-functional teams, including sales, product development, and creative departments, to ensure cohesive campaign execution and maximize ROI. This is a strategic position that requires a blend of analytical prowess and creative thinking to navigate the ever-evolving digital landscape.

Key Responsibilities

• Develop and implement comprehensive e-commerce marketing strategies to drive website traffic, conversion rates, and customer lifetime value.
• Manage and optimize paid advertising campaigns across platforms such as Google Ads, Facebook Ads, and Instagram Ads, focusing on key performance indicators.
• Conduct market research and competitive analysis to identify new opportunities and stay ahead of industry trends.
• Analyze website performance data using tools like Google Analytics to derive actionable insights and inform strategic decisions.
• Oversee email marketing campaigns, including segmentation, content creation, and automation, to foster customer engagement and loyalty.
• Collaborate with the content team to ensure SEO best practices are integrated into all website content and product listings.
• Manage social media marketing efforts, including content planning, community management, and performance tracking across relevant channels.
• Coordinate with external agencies and vendors to ensure successful execution of marketing initiatives.
• Report on campaign performance, budget adherence, and key metrics to senior management on a regular basis.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years of experience in e-commerce marketing, with a proven track record of success.
• Strong understanding of digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing.
• Proficiency in using e-commerce platforms (e.g., Shopify, WooCommerce) and analytics tools (e.g., Google Analytics).
• Excellent analytical skills with the ability to interpret data and translate it into actionable strategies.
• Exceptional written and verbal communication skills in English.
• Demonstrated experience in managing paid advertising budgets and optimizing campaigns for ROI.
• Experience with marketing automation tools and CRM systems is a plus.
• Ability to work effectively in a hybrid work environment, balancing remote and in-office responsibilities in Mossel Bay, Western Cape .

Benefits

• Competitive annual salary package.
• Performance-based bonuses and incentives.
• Comprehensive health and wellness benefits.
• Opportunities for professional development and continuous learning.
• A collaborative and supportive work environment.
• Contribution towards a hybrid work setup, ensuring flexibility.
• Generous paid time off and holiday leave.
• Access to cutting-edge marketing tools and technologies.
• Exposure to diverse e-commerce projects and market segments.
• Potential for career advancement within a growing organization.