Senior SEO Specialist - Organic Growth Expert

Placements24; Klerksdorp; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Medical aid

Retirement fund

Professional development

Hybrid work model

Paid time off

Job summary

Placements24 is seeking a Senior SEO Specialist to lead our organic search strategy. This hybrid role combines strategic planning with hands-on technical optimization to drive qualified traffic and improve rankings.

You will audit sites, develop data-driven SEO programs, conduct keyword research, and oversee content and link-building efforts. Collaboration with web development and marketing teams is essential to maximize online visibility and conversions.

Qualifications

• Bachelor's degree in Marketing, CS or related field.
• 6+ years of progressive SEO experience.
• Proven track record in driving organic growth.
• Expertise in technical SEO including site speed, crawlability, indexation, and schema markup.
• Strong keyword research, content optimization, and link-building skills.
• Excellent analytical and communication abilities.
• Experience with CMS and basic HTML/CSS is a plus.
• Ability to manage multiple projects in a fast-paced environment.

Responsibilities

• Conduct comprehensive SEO audits of websites, identifying technical, on-page, and off-page optimization opportunities.
• Develop and implement data-driven SEO strategies to improve search engine rankings, organic traffic, and conversion rates.
• Perform in-depth keyword research and competitor analysis to inform content strategy and identify new ranking opportunities.
• Oversee the creation and optimization of website content, ensuring it is relevant, engaging, and aligned with SEO best practices.
• Develop and execute a robust link-building strategy to enhance website authority and domain rating.
• Monitor and analyze SEO performance using tools like Google Analytics, Google Search Console, SEMrush, and Ahrefs.
• Stay current with the latest SEO trends, algorithm updates, and industry best practices, adapting strategies accordingly.
• Collaborate with the web development and content teams to implement technical SEO recommendations and ensure site health.
• Generate regular SEO performance reports, providing clear insights and actionable recommendations to stakeholders.
• Provide guidance and mentorship to junior SEO team members or marketing colleagues.

Skills

Analytical thinking

Strategic planning

Communication

Team leadership

Project management

Content optimization

Education

Bachelor's degree in Marketing

Tools

Google Analytics

Google Search Console

SEMrush

Ahrefs

Moz

Job description

About the Role

Our client, a prominent e-commerce retailer, is seeking an experienced and results-driven Senior SEO Specialist to lead their organic search strategy. This role is critical for driving qualified traffic, improving search engine rankings, and maximizing online visibility. The ideal candidate possesses a deep technical understanding of SEO, combined with a strategic approach to content and link building. You will be responsible for auditing websites, identifying opportunities for improvement, implementing best practices, and analyzing performance to ensure sustained organic growth. This hybrid position offers the flexibility to work both in our **Klerksdorp, North West** office and remotely, fostering a productive work-life balance. Join a dynamic team focused on leveraging search engine optimization to achieve business goals.

Key Responsibilities

• Conduct comprehensive SEO audits of websites, identifying technical, on-page, and off-page optimization opportunities.
• Develop and implement data-driven SEO strategies to improve search engine rankings, organic traffic, and conversion rates.
• Perform in-depth keyword research and competitor analysis to inform content strategy and identify new ranking opportunities.
• Oversee the creation and optimization of website content, ensuring it is relevant, engaging, and aligned with SEO best practices.
• Develop and execute a robust link-building strategy to enhance website authority and domain rating.
• Monitor and analyze SEO performance using tools like Google Analytics, Google Search Console, SEMrush, and Ahrefs.
• Stay current with the latest SEO trends, algorithm updates, and industry best practices, adapting strategies accordingly.
• Collaborate with the web development and content teams to implement technical SEO recommendations and ensure site health.
• Generate regular SEO performance reports, providing clear insights and actionable recommendations to stakeholders.
• Provide guidance and mentorship to junior SEO team members or marketing colleagues.

Requirements

• Bachelor's degree in Marketing, Computer Science, or a related field.
• Minimum of 6 years of progressive experience in Search Engine Optimization (SEO).
• Proven track record of successfully developing and implementing SEO strategies that drive significant organic growth.
• Expertise in technical SEO, including site speed optimization, crawlability, indexation, and schema markup.
• Proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, or similar.
• Strong understanding of keyword research, content optimization, and link-building strategies.
• Excellent analytical skills with the ability to interpret complex data and translate it into actionable insights.
• Strong written and verbal communication skills, with the ability to present findings clearly.
• Experience working with Content Management Systems (CMS) and understanding of HTML/CSS is beneficial.
• Ability to manage multiple projects in a fast-paced environment.

Benefits

Our client offers a competitive salary package, commensurate with your experience and expertise. This hybrid role provides the flexibility to work from home a few days a week, alongside collaborative in-office sessions at our **Klerksdorp, North West** location. You will have access to a comprehensive medical aid scheme and a retirement fund. Opportunities for professional development, including industry conferences and certifications, are readily available. Join a collaborative marketing team and contribute to the success of a leading e-commerce brand with potential for career advancement. Enjoy generous paid time off and a supportive work culture.