SEO Marketing Specialist

Placements24; Polokwane; Hybrid; ZAR 300,000 - 520,000; Full time

Benefits offered by this job

Hybrid work arrangement

Competitive salary

Benefits package

Job summary

Placements24 is seeking an experienced SEO Marketing Specialist to enhance organic search visibility for its Polokwane operation. You will develop and execute SEO strategies, conduct keyword research, and optimize on-page and technical elements to drive qualified traffic.

You will collaborate with content creators and developers to integrate SEO best practices across digital initiatives and report performance to stakeholders.

Qualifications

• Bachelor's degree in Marketing, Digital Media, Computer Science, or a related field.
• Minimum of 3 years of experience in SEO marketing.
• Proven track record of improving organic search rankings and driving qualified traffic.
• In-depth knowledge of on-page, off-page, and technical SEO factors.
• Proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar.
• Strong analytical and problem-solving skills.
• Experience in e-commerce SEO is a significant advantage.

Responsibilities

• Develop and execute comprehensive on-page and off-page SEO strategies to improve search engine rankings and organic traffic.
• Conduct thorough keyword research and analysis to identify opportunities and inform content creation and optimization.
• Perform website audits to identify technical SEO issues and recommend solutions.
• Optimize website content, meta descriptions, title tags, and other on-page elements for search engines.
• Develop and implement link-building strategies to improve website authority and domain rating.
• Monitor and analyze SEO performance using tools such as Google Analytics, Google Search Console, and SEMrush.
• Stay up-to-date with the latest SEO trends, algorithm updates, and best practices.
• Collaborate with content creators, web developers, and marketing teams to ensure SEO best practices are integrated into all digital initiatives.
• Report on SEO performance to stakeholders, providing actionable insights and recommendations for improvement.

Skills

SEO strategy

Analytical thinking

Content marketing

Communication

Collaboration

Education

Bachelor's degree in Marketing, Digital Media, or related field

Tools

Google Analytics

Google Search Console

SEMrush

Ahrefs

Job description

About the Role

Our client, a dynamic e-commerce business experiencing rapid growth, is seeking a skilled SEO Marketing Specialist to join their innovative team in Polokwane . This role is crucial for enhancing organic search visibility and driving qualified traffic to our client's online platforms. You will be responsible for developing and implementing effective SEO strategies, conducting keyword research, optimizing website content, and analyzing search engine performance. The ideal candidate will have a strong analytical mindset, a deep understanding of search engine algorithms, and a passion for staying ahead of SEO trends. This is an excellent opportunity to contribute significantly to the online success of a thriving business and work within a collaborative and forward-thinking marketing department. You will play a key role in shaping the discoverability of our client's products and services online.

Key Responsibilities

• Develop and execute comprehensive on-page and off-page SEO strategies to improve search engine rankings and organic traffic.
• Conduct thorough keyword research and analysis to identify opportunities and inform content creation and optimization.
• Perform website audits to identify technical SEO issues and recommend solutions.
• Optimize website content, meta descriptions, title tags, and other on-page elements for search engines.
• Develop and implement link-building strategies to improve website authority and domain rating.
• Monitor and analyze SEO performance using tools such as Google Analytics, Google Search Console, and SEMrush.
• Stay up-to-date with the latest SEO trends, algorithm updates, and best practices.
• Collaborate with content creators, web developers, and marketing teams to ensure SEO best practices are integrated into all digital initiatives.
• Report on SEO performance to stakeholders, providing actionable insights and recommendations for improvement.

Requirements

• Bachelor's degree in Marketing, Digital Media, Computer Science, or a related field.
• Minimum of 3 years of experience in SEO marketing.
• Proven track record of improving organic search rankings and driving qualified traffic through SEO initiatives.
• In-depth knowledge of on-page, off-page, and technical SEO factors.
• Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar.
• Strong analytical and problem-solving skills.
• Excellent understanding of content marketing and its relationship with SEO.
• Strong communication and collaboration skills.
• Experience in e-commerce SEO is a significant advantage.

Benefits

This hybrid role offers a competitive salary and a comprehensive benefits package. You will have the opportunity to work in a modern office environment in Polokwane , with the flexibility of a hybrid work arrangement. Our client provides excellent opportunities for professional growth and development, including training programs and conference attendance. You will be part of a collaborative and innovative team, contributing to the company's success. Enjoy a supportive work culture that values creativity and employee well-being. The company offers a strong commitment to work-life balance and provides resources for continuous learning.