E-commerce SEO Specialist

Placements24; Soweto; On-site; ZAR 300,000 - 520,000; Full time

Benefits offered by this job

Competitive salary

Office in Soweto

Health benefits

Paid time off

Professional development

Job summary

Placements24 is seeking an experienced E-commerce SEO Specialist to drive organic traffic for a Soweto-based online retailer. You will own strategy, keyword research, on-page and technical SEO, and link-building initiatives to boost rankings and revenue.

The role requires collaboration with content teams, regular performance reporting, and staying current with SEO best practices to optimize user experience and conversion on our e-commerce platform.

Qualifications

• Bachelor's degree in marketing, communications, CS or related field.
• Minimum 3 years of experience in E-commerce SEO or related role.
• Proven track record of increasing organic traffic and rankings for e-commerce sites.
• Deep understanding of on-page, off-page, and technical SEO.

Responsibilities

• Develop and execute a strategic SEO plan to improve rankings and drive traffic to the e-commerce site.
• Conduct thorough keyword research and competitive analysis to identify high-value opportunities.
• Optimize content, product descriptions, meta tags, and on-page elements for search engines.
• Perform technical SEO audits addressing site speed, crawlability, indexability, and mobile-friendliness.
• Develop and manage a link-building strategy to improve domain authority.
• Collaborate with content team to create SEO-friendly content meeting user needs.
• Monitor performance using SEO tools and report key metrics.
• Stay updated on SEO trends and algorithm updates.
• Identify UX improvement opportunities related to SEO.
• Ensure SEO aligns with broader e-commerce and marketing strategies.

Skills

SEO Strategy

Keyword Research

On-Page SEO

Technical SEO

Content Strategy

Link Building

Analytics

Communication

Education

Bachelor's degree in Marketing, Communications, Computer Science, or related field

Tools

Google Analytics

Google Search Console

SEMrush

Ahrefs

Job description

About the Role

Our client, a rapidly growing online retailer with a strong presence in Soweto, Gauteng , is seeking a dedicated and skilled E-commerce SEO Specialist. This role is essential for driving organic traffic and improving search engine rankings for our online store. You will be responsible for developing and implementing comprehensive SEO strategies, including on-page optimization, technical SEO, and content strategy, to enhance visibility and attract qualified customers. The ideal candidate possesses a deep understanding of search engine algorithms, keyword research, and the nuances of SEO within an e-commerce context. This is an excellent opportunity to make a significant impact on our online presence in Soweto, Gauteng .

Key Responsibilities

• Develop and execute a strategic SEO plan to increase organic search rankings and drive qualified traffic to the e-commerce website.
• Conduct thorough keyword research and competitive analysis to identify high-value opportunities.
• Optimize website content, product descriptions, meta tags, and other on-page elements for search engines.
• Perform technical SEO audits to identify and resolve issues related to site speed, crawlability, indexability, and mobile-friendliness.
• Develop and manage a link-building strategy to improve domain authority and website reputation.
• Collaborate with the content team to create SEO-friendly content that meets user needs and search intent.
• Monitor website performance using SEO tools (e.g., Google Analytics, Google Search Console, SEMrush) and provide regular reports on key metrics.
• Stay up-to-date with the latest SEO trends, algorithm updates, and best practices.
• Identify opportunities for improving user experience (UX) as it relates to SEO.
• Ensure all SEO efforts align with the broader e-commerce and marketing strategies.

Requirements

• Minimum of 3 years of experience in E-commerce SEO or a related SEO role.
• Proven track record of successfully increasing organic traffic and search rankings for e-commerce websites.
• In-depth knowledge of SEO principles, including on-page, off-page, and technical SEO.
• Proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar.
• Strong understanding of keyword research, content optimization, and link-building strategies.
• Experience with website audits and the ability to identify and recommend technical SEO solutions.
• Excellent analytical and problem-solving skills.
• Strong written and verbal communication skills.
• Bachelor's degree in Marketing, Communications, Computer Science, or a related field.
• Familiarity with HTML, CSS, and JavaScript is a plus.

Benefits

• Our client offers a competitive salary package commensurate with your SEO expertise and proven results.
• This position is based at our office in Soweto, Gauteng , offering a supportive and collaborative work environment.
• We provide comprehensive health benefits, generous paid time off, and opportunities for continuous professional development in the evolving field of search engine optimization.
• Join a dedicated team committed to enhancing our online visibility and driving sustainable growth for our e-commerce business.